step into social media proactive west london - 3rd july 2012- final

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Step into Social Media Sue Anstiss, Promote PR

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  • 1. Step intoSocial MediaSueAnstiss, Promote PR

2. Our current clients 2 3. Quick bit about you... Your experience of social media? What youd like from today? 4. 1752 1916 1930s19702012First newspaper Radio TV Computerpublished 5. The old communication modelwas a monologue. 6. The average person is exposed to 3000advertising messages/day 7. The new communication modelis a dialogue. 8. Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share contentand have conversations online. 9. How can Social Media be used?Its not just marketing Generating sales leads Product development Customer support Internal knowledge Market & customer feedback Rapid sharing Executive leadership & visibility Branding 10. Over half the NBAs players(220+) are on Twitter 11. But how do we get started? 12. Have a strategy 13. HOPE IS NOT ASTRATEGY.Photo by Utne.com 14. Relinquish control 15. Free analytics to measure success 16. www.google.com/analytics 17. Paid for analysisLevel 1Level 2Level 3 18. 6. Givegenerously 19. o Dont be afraid to shareo Make your content easyto shareo Think like a contributor &not a marketer 20. o Dont try to delete orremove criticismo Listen to your detractorso Admit your shortcomingso Work openly towards anexplanation and solution 21. Some tools to consider 22. UK STATS30 million usersOver15+ million daily 23. Facebook Timeline 24. o Facebook ads give you the ability to advertisedirectly to specific demographic groups 25. o Locationo Ageo Sexo Keywords (appear in yourusers profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages 26. Add the like button to yourwebsite and emails 27. 1. Create a page to promote your brand2. Attract more fans with tools3. Encourage a discussion and participate frequently4. Share and add value for your fans5. Have a clear plan for content 28. 1. Create a page and fail to maintain it2. Use hard sell approach & talk too much about yourself3. Censor comments4. Spam fans with too frequent messages5. Believe that if you build it they will come 29. Over 55 million membersIn over 200 countries around the worldA new member joins LinkedIn every second 30. Using video for business10 great ideas! 31. 4,000,000,000The number of photos archived on Flickr.com 32. Nike collects consumergenerated #makeitcount photos submittedvia social media 33. 200,000,000blogs 34. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008 35. tools 36. Who I follow 37. 1. Find and share useful content2. Pose questions and reply to others3. Keep it fun - put a friendly face on your brand4. Use a photo and keep your bio complete & updated5. Know what people are saying about your brand 38. DONT1. Sound like a press release youre in a social space2. Spam with constant links to your website3. Post useless information who cares what you had for lunch4. Worry that you dont have many followers it takes time5. Follow thousands of people just to get more followers 39. And dont forget...1. Photo posts... ...receive 50% more impressions than any other post type or media type2. Quotes ... ...provide 22% more interactions when compared to all post types3. Questions... ...generate almost twice as many comments as any other post type4. Links... ...are 87% more likely to be shared than any other type of post 40. Geo-location services 41. IF YOUR PRODUCT IS RUBBISH,SOCIAL MEDIA WONT FIX IT.Photo by arlen at Flickr.com 42. HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIACAN HELP 43. IF YOUR COMPANYS WORD OF MOUTH ISRUBBISH, SOCIAL MEDIA CAN HELP 44. 1. Plan2. Listen3. Build4. Engage5. Measure6. Give generously 45. Some reading material... 46. Sue Anstiss01628 630363 [email protected] @sueanstisshttp://uk.linkedin.com/in/sueanstisswww.promotepr.comGrateful thanks for help with my slides to:http://bonafidemarketinggenius.com