step into social media slides from the workshop january 19, 2010

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Sue Anstiss January 2010 ‘Step into Social Media Slides from the workshop – January 19, 2010

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Slides to accompany our half day workshop - Step into Social Media

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Page 1: Step Into Social Media   Slides From The Workshop   January 19, 2010

Sue AnstissJanuary 2010

‘Step into Social Media’Slides from the workshop – January 19, 2010

Page 2: Step Into Social Media   Slides From The Workshop   January 19, 2010
Page 3: Step Into Social Media   Slides From The Workshop   January 19, 2010

First newspaper published

Computer1970175

21916 1930’

s2010

TVRadio

Page 4: Step Into Social Media   Slides From The Workshop   January 19, 2010
Page 5: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Quick bit about you...• Your experience of social

media?• What you’d like from today?

Page 6: Step Into Social Media   Slides From The Workshop   January 19, 2010

The old communication model

was a monologue.

Page 7: Step Into Social Media   Slides From The Workshop   January 19, 2010

3000The average person is exposed to

advertising messages/day

Page 8: Step Into Social Media   Slides From The Workshop   January 19, 2010

The new communication model

is a dialogue.

Page 9: Step Into Social Media   Slides From The Workshop   January 19, 2010

What is social media?

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

Page 10: Step Into Social Media   Slides From The Workshop   January 19, 2010

Whyshould

we care

Page 11: Step Into Social Media   Slides From The Workshop   January 19, 2010

BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

Page 12: Step Into Social Media   Slides From The Workshop   January 19, 2010

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE

ACTIVITY – AHEAD OF PERSONAL EMAIL

Nielsen, Global Faces & Networked Places, 2009

Page 13: Step Into Social Media   Slides From The Workshop   January 19, 2010

Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

Page 14: Step Into Social Media   Slides From The Workshop   January 19, 2010

Engagement correlates with performance

Page 15: Step Into Social Media   Slides From The Workshop   January 19, 2010
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But how do we get

started?

Page 21: Step Into Social Media   Slides From The Workshop   January 19, 2010

1. Listen

Page 22: Step Into Social Media   Slides From The Workshop   January 19, 2010
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2. Engage

Page 27: Step Into Social Media   Slides From The Workshop   January 19, 2010

Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

Page 28: Step Into Social Media   Slides From The Workshop   January 19, 2010

Relinquishcontrol

Page 29: Step Into Social Media   Slides From The Workshop   January 19, 2010

3. Give generously

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Hint: Share some stuff.

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4. Have a strategy

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5. Measure results

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www.google.com/analytics

Page 38: Step Into Social Media   Slides From The Workshop   January 19, 2010

Facebook offers unique analyticsStandard Reporting

Standard Impression, Clicks, Video Plays

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Page 39: Step Into Social Media   Slides From The Workshop   January 19, 2010

Measuring your audience

Stranger Doesn’t know your brand at all

Aware Knows of the brand, not a follower and not engaging

Passive Follower, does not engage

Active Follow, low-level engagement

Inquisitor Follower, high-level engagement, conversational

Evangelist Follower, high-level engagement, conversational, syndicator

Page 40: Step Into Social Media   Slides From The Workshop   January 19, 2010

Paid for analysis

Level 3Level 1 Level 2

Page 41: Step Into Social Media   Slides From The Workshop   January 19, 2010

Questions so far

Page 42: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

(…just to name a few)

Page 43: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 44: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 45: Step Into Social Media   Slides From The Workshop   January 19, 2010

13 HOURS

Picture from www.pujoproductions.net

The amount of video uploaded to YouTube every minute.

Page 46: Step Into Social Media   Slides From The Workshop   January 19, 2010

100,000,000 The number of YouTube videos viewed per day

Page 47: Step Into Social Media   Slides From The Workshop   January 19, 2010

412.3 YEARS

Photo by www.redbubble.com

The length of time it would take to view every YouTube video

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83% have watched video clips

Page 49: Step Into Social Media   Slides From The Workshop   January 19, 2010

Tom DixonWill it Blend Video

http://www.blendtec.com/willitblend/

Page 50: Step Into Social Media   Slides From The Workshop   January 19, 2010

Using YouTube for business

10 great ideas!

Page 51: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 52: Step Into Social Media   Slides From The Workshop   January 19, 2010
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57% have

joined a social network

Page 54: Step Into Social Media   Slides From The Workshop   January 19, 2010

Over 47 million members

In over 200 countries around the world

A new member joins LinkedIn approximately every second

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Photo’s Events Video Comments Groups Messages Pages Applications

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UK continues to add new usersFacebook adds 1m new accounts every 4-6 weeks

approx

*Source: Facebook internal data, Sep 2008Note: Active users are registered users who have logged on to Facebook at least once in the last 30

days

18m

Page 58: Step Into Social Media   Slides From The Workshop   January 19, 2010

A major reach vehicle in the UKMore people using Facebook than most traditional media

18m Active Users (8.5m daily)

6.9m Listeners (RAJAR Q4 2008)

3.2m daily readers (ABC Feb

2009)

7m weekly viewers

(BARB Dec 2008)

2m viewers (BARB Feb 2009)

547,000 circulation (ABC

Feb 2009)

11.4m Viewers (BARB Feb

2008)

1.3m UK circulation, 733,000 London (ABC Feb 2009)

Page 59: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 60: Step Into Social Media   Slides From The Workshop   January 19, 2010
Page 61: Step Into Social Media   Slides From The Workshop   January 19, 2010

3,600,000,000The number of photos archived on Flickr.com

- June 2009

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55% have uploaded photos

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Using Flickr for business

Another 10 great ideas!

Page 65: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 66: Step Into Social Media   Slides From The Workshop   January 19, 2010

200,000,000 blogs

Page 67: Step Into Social Media   Slides From The Workshop   January 19, 2010

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

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36% 36% think more positively about companies that have blogs

Page 69: Step Into Social Media   Slides From The Workshop   January 19, 2010

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

Page 70: Step Into Social Media   Slides From The Workshop   January 19, 2010

29 million users1,300% year on year growth

Photo by twittermania.net

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Who I follow…

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Some things to do

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IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.

Photo by arlen at

Flickr.com

Page 77: Step Into Social Media   Slides From The Workshop   January 19, 2010

HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

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IF YOUR REPEAT BUSINESS IS RUBBISH,

SOCIAL MEDIA CAN HELP

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IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

Page 80: Step Into Social Media   Slides From The Workshop   January 19, 2010

NEVERFORGET THE BASICRULES

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RULE #1: LISTEN

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RULE #2. ENGAGE

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RULE #3 : BE GENEROUS

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RULE #4 : HAVE A STRATEGY

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Photo by Utne.com

HOPE IS NOT A STRATEGY.

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RULE #5 : MEASURE

• Audience

• Engagement

• Loyalty

• Influence

• Action

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Food for thought...

Page 88: Step Into Social Media   Slides From The Workshop   January 19, 2010

“Marketing”

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“Advertising”

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“Public Relations”

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“Social Media Marketing”

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Testing the Methodology

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“White Christmas”

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“Gym Membership”

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Social Media Revolution video

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related

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Sue Anstiss

01628 630363

[email protected]

www.promotepr.com

Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com