1. Stephane Scheyven

2. 17m in 2010 122m in 2012 3. 82% more time spent on mobile by US citizens, compared to 2011 (Nielsen) 4. 71% 18-44 year old in the US have looked at online content while watching TV (Digitas) 5. Thinkbox / Screen Life study 6. California Milk Processor Board 7. California Milk Processor Board 8. A journey through media 9. Redefining integration 10. Shazam / 275m users and counting 11. 27times per hour. The average rate at which young people switch media platforms (Time Inc. / Innerscope research) 12. 44% of 55 to 64 year- olds use their tablets while watching TV (Nielsen) 13. Oreo / Super Bowl tweet 14. A perfect environment / Content Platforms Technology Infrastructure Behaviour 15. This will become a new way for print media to take back some of the readership that they have lost through the growth of the internet Jess Butcher, CMO of Blippar 16. ShortList + Blippar 17. 229,178 total blipps 51,451 unique users interacted (c.10% of readership) 6min average interaction time 3% of blipps on click to buy pages 18. Behaviours are more important than bandwagons 19. Tesco Homeplus 20. And its copycats 21. Tesco / Gatwick trial 22. McDonalds / McSundae Melt 23. McDonalds / McSundae Melt 24. McDonalds / McSundae Melt 25. Can every media space be evolved? 26. Hellmanns / Recipe Receipt 27. Hellmanns / Recipe Receipt 28. Hellmanns / Recipe Receipt 29. So, in conclusion... 30. New media never replace existing modes and their usage patterns. Instead, a convergence takes place in their field Riepls Law 31. Great Scott! Riepls Law / 1913 32. Thank you. stephane@contagiousmagazine.com @contagious