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Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency for Higher Education (QAA) governmentevents.co.uk | 0330 0584 285 | [email protected]

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Page 1: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Stephanie StephensonHead of Marketing and Production

Quality Assurance Agency for Higher Education (QAA)

governmentevents.co.uk | 0330 0584 285 | [email protected]

Page 2: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Supporting and Enhancing the Experience of Students in UK HE

Stephanie Stephenson, Head of Marketing and Production, QAA

Wednesday 28 November 2018

Page 3: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Agenda

• QAA• The UK Quality Code update• Social Media – an indicator of quality?• Access to HE

Page 4: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

We are the Quality Assurance

Agency for Higher Education

(QAA): the independent body

entrusted with monitoring,

and advising on, standards and

quality in UK higher education.

Page 5: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

The UK Quality Code

Page 6: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Quality in a diverse UK

QAA: UK’s independent quality assurance body

Different approaches in different UK nations

• England: risk-based approach (regulated by OfS)

• Scotland: enhancement-led approach via ELIR (reviews on a five year cycle)

• Wales new Quality Enhancement review (reviews at least every six years)

• N. Ireland running with the current operating model and reviewing which model they will push forward with next year

Page 7: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Developed by the sector

▪ UKSCQA has strategic oversight of the QC

▪ www.ukscqa.org.uk

Page 8: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

THE

CO

DE

Expectations (standards and quality)

Core practices

required by all UK HE regulatory jurisdictions

Common practices

common to the underpinning of quality in all UK

providers but not regulatory requirements for

providers in England regulated by the OfS

Supporting reference documents

National frameworks and statements

(e.g. Qualifications Frameworks,

characteristics statements, benchmark

statements)

Advice and guidance

(e.g. programme design, admissions, student

engagement, etc..)

Page 9: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Expectations

Standards Quality

The academic standards

of courses meet the

requirements of the

relevant national

qualifications framework.

The value of

qualifications

awarded to students

at the point of

qualification and

over time is in line

with sector-

recognised

standards

Courses are well-

designed, provide a

high quality academic

experience for all

students and enable a

student’s achievement

to be reliably

assessed

From admission through

to completion, all

students are provided

with the support that

they need to succeed in

and benefit from higher

education

Page 10: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Core practices for standards

The provider ensures that the threshold standards for

their qualifications are consistent with the relevant

national qualifications frameworks.

The provider ensures that students who are awarded

qualifications have the opportunity to achieve

standards beyond the threshold level that are

reasonably comparable with those achieved in other

UK providers.

Where a provider works in partnership with other

organisations, it has in place effective arrangements to

ensure that the standards of its awards are credible

and secure irrespective of where or how courses are

delivered or who delivers them.

The provider uses external expertise, assessment and

classification processes that are reliable, fair and

transparent.

Common practices for

Standards

The provider reviews its core

practices regularly and uses the

outcomes to drive improvement

and enhancement.

Page 11: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Core practices for Quality

The provider has a reliable, fair and inclusive admissions system.

The provider designs and/or delivers high-quality courses.

The provider has sufficient appropriately qualified and skilled staff to

deliver a high quality academic experience.

The provider has sufficient and appropriate facilities, learning resources

and student support services to deliver a high-quality academic

experience.

The provider actively engages students, individually and collectively, in

the quality of their educational experience.

The provider has fair and transparent procedures for handling complaints

and appeals which are accessible to all students.

Where the provider offers research degrees, they deliver these in

appropriate and supportive research environments.

Where a provider works in partnership with other organisations, it has in

place effective arrangements to ensure that the academic experience is

high quality irrespective of where or how courses are delivered and who

delivers them.

The provider supports all students to achieve successful academic and

professional outcomes.

Common practices for Quality

The provider reviews its core practices for

quality regularly and uses the outcomes to

drive improvement and enhancement.

The provider’s approach to managing

quality takes account of external expertise.

The provider engages students individually

and collectively in the development,

assurance and enhancement of the quality

of their educational experience.

Page 12: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Advice and Guidance

Purpose: To underpin the mandatory element of the Code by offering clear, succinct and practical advice and guidance to enable institutions to meet the core and common practices and the expectations, regardless of UK jurisdiction.

Page 13: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Themes

Course Design and Development

Admissions, Recruitment and Widening Access

Learning and Teaching

Enabling Student Achievement

Student Engagement

Partnerships

External Expertise

Concerns, complaints and appeals

Assessment

Research Degrees

Work-based learning

Monitoring and Evaluation

Page 14: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are
Page 15: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

The Wisdom of Students:

Monitoring Quality via Social

Media and Student Reviews.

Page 16: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Data sourcesReviews on a scale of 1* (worst) to 5* (best)

• Whatuni - c.120k reviews, 79 FECs and 8 APs

Average review score 4.11.

• Facebook - c.75k reviews, 158 FECs and 7 APs

Average review score 4.33. Comments needed cleaning.

• StudentCrowd - c.14k reviews, 2 FECs and 2 APs

Average review score 4.08.

• Google - c.22k reviews, 190 FECs and 11 APs

Average review score of 4.13.

• Twitter - ongoing development of machine-learning

models to identify and score relevant tweets.

Page 17: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

What did we do with the data?

• Calculated a daily 365-day moving average score for each provider from each data source.

• A daily 365-day ‘collective-judgement’ score.

• Moving averages and collective-judgement score compared to existing measures of quality.

Page 18: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Results: TEF year two

Page 19: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Results: NSS (2015-17)

Page 20: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Benefits:

• agrees with existing quality measures

• ongoing, near real-time feedback, focusing on what the student body finds important

• no additional burden

• can monitor sudden changes in quality or track improvements

• relevant to teams across your university or college from estates to teaching.

Page 21: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Access to HE

Page 22: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Widening Participation

Page 23: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are
Page 24: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are
Page 25: Stephanie Stephenson Head of Marketing and Production Quality Assurance Agency … · 2020-03-31 · national qualifications frameworks. The provider ensures that students who are

Thank [email protected]

www.qaa.ac.uk

Check out our Membership Community for resources