stepping up surveys in content campaigns
TRANSCRIPT
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Stepping Up Surveys
#B2BContent
Wednesday, December 4, 13
![Page 2: Stepping up surveys in content campaigns](https://reader034.vdocument.in/reader034/viewer/2022042821/55d4f629bb61eb7a1f8b456e/html5/thumbnails/2.jpg)
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“All Others Bring Research playing a growing role in B2B decision making process
Wednesday, December 4, 13
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Clicking With Survey Based Content
More interested in content that provides data and research
Wednesday, December 4, 13
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Survey Data Can Serve Many
Wednesday, December 4, 13
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Case In Point:
Wednesday, December 4, 13
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#B2BContent
Providing Benchmarks
Wednesday, December 4, 13
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Providing Data Behind The Trends
Wednesday, December 4, 13
![Page 8: Stepping up surveys in content campaigns](https://reader034.vdocument.in/reader034/viewer/2022042821/55d4f629bb61eb7a1f8b456e/html5/thumbnails/8.jpg)
#B2BContent
Metrics Matter
Wednesday, December 4, 13
![Page 9: Stepping up surveys in content campaigns](https://reader034.vdocument.in/reader034/viewer/2022042821/55d4f629bb61eb7a1f8b456e/html5/thumbnails/9.jpg)
#B2BContent
Content Multiplication
Wednesday, December 4, 13
![Page 10: Stepping up surveys in content campaigns](https://reader034.vdocument.in/reader034/viewer/2022042821/55d4f629bb61eb7a1f8b456e/html5/thumbnails/10.jpg)
#B2BContent
Content Multiplication
Wednesday, December 4, 13
![Page 11: Stepping up surveys in content campaigns](https://reader034.vdocument.in/reader034/viewer/2022042821/55d4f629bb61eb7a1f8b456e/html5/thumbnails/11.jpg)
#B2BContent
Results • Official Run Time: April 10, 2013-Oct 31, 2013• Geos: All• YTD Results:
• Top performing online campaign in 2013for CPI and Cost/Conversion
• Majority of conversions were net new to the system • Significant deal influence
Wednesday, December 4, 13
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#B2BContent
Thank you for attending
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Wednesday, December 4, 13