Steps For Software Monetization

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Track And identify

Usage

To optimize user products, developers need to understand how customers will use them. Through the in-depth analysis of usage data, software monetization solutions let developers identify patterns in a transparent and automated way.

Segment accordingly

Different users have different needs. Start-ups can determine what these needs are and tailor their offerings by analysing their usage data and identifying patterns. They can then segment, dividing their customer base into smaller groups that share similar characteristics and understand their motivations and behaviours.

Test Models

Test Models

Developers can perform A/B tests to see which product garners the best results. This means giving customers within one segment slightly different software packages to determine which features they prefer.

Measure Results

As the market changes over time, so must a start-up's products. The key is to do this in a way that doesn't have a high cost associated with each change. By having a software monetization platform in place, allowing on-the-fly changes, they can continuously track and optimize each product's performance.

Protect Your Data

Developers need to embed code within their software which is device agnostic and helps them prevent unauthorised use and distribution of products and services. The combination of a secure IP-protection solution with a trusted software-licensing platform provides the best protection against malicious or accidental threats.

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