STEPS TO INCREASING APHERESIS DONATIONS

Recent data from IBBIS shows we need:

• Increase our return rate for apheresis donors

• Give the donor an excellent experience so the donor WANTS to come back

• Work harder to increase our pool of first-time apheresis donors

Step 1 - Educate• Talk to whole blood donors about donating

platelets via apheresis at their current whole blood donation.

• If they are interested give them the informational flyer and talk to them about the process of donating apheresis. Use the flyer as a guide for talking points.

• The donor can keep the flyer.

Apheresis Informational Flyer• Purpose:

To give donors more in-depth information on the apheresis process

• Distribution:– Blood Mobiles– Donor Centers– Community Events

Informational Flyer(front)Definition

How long it takes

Why it is important

Donate as much as oftenas you can

The process

Informational Flyer(back)Maps to all

donor centers

Address andphone andLocator line

Inspirational story

Step 2 - Commitment

After educating the donor on apheresis suggest the donor fill out a pledge card for more information or to schedule an appointment when it is convenient.

Apheresis Pledge CardsApheresis pledge cards are to given to donors who are not currently donating apheresis.

Distribute at:• Donor Centers• Blood Mobiles• Community Events

1. Make sure the donor fills out all the fields on the card.2. Collect the card from the donor and keep the card.3. Designate a place to keep all the cards you collect that day.4. Do not let the donor take the pledge card with them.

Processing Pledge Cards• Step 1: After collecting the card, turn the card

over and fill in your name (tech) and your region.

• Step 2: At the end of the drive gather all the pledge cards and interoffice them to Donor Scheduling at headquarters.

• Step 3: Donor Scheduling will call the donor and fill in if the pledge was fulfilled with the date of donation.

• Step 4: Donor Scheduling will send the pledge card back to the originating region to keep.

• Comments are encouraged so the region and donor scheduling can better understand the donor’s preferences.

Step 3 – Get them to do it again

• All apheresis donors need to be asked to schedule their next appointment.

• After each apheresis donation fill out the appointment card with the donor just like you do at the dentist or any other reoccurring appointment you make.

• Give the card to the donor and circle the location.

Return Appointment Card

Monday, June 10, 20131 p.m.

Veronica Smith

(Back of card)

Step 4 – Make the donor feel special

• Donors who donate apheresis, donate their time as well as their platelets.

• Make sure to provide the best donor experience you can for these donors.