Source: European biMA® study 2012/13 by Steria. Read the report here : http://www.steria.com/bigdatareport Follow @Steria on TwitterFor more information, visit http://www.steria.com/

CONSIDER BIG DATA RELEVANTFOR OPTIMISED SEGMENTATIONOF CUSTOMERS

IN TODAY’S TOUGH ECONOMIC CLIMATE, BEING ABLE TO HANDLE BIG DATA WILL BECOME CRUCIAL FOR THE ORGANISATION’S COMPETITIVENESS, INNOVATION ANDGROWTH.

ONLY 7%OF EUROPEAN COMPANIES RATE BIG DATA AS ‘VERY RELEVANT’TO THEIR BUSINESS.

HOWEVER :

- A LACK OF DATA GOVERNANCE

- INSUFFICIENT STANDARDISATION OF INTERNAL PROCESSES

PLAY A KEY ROLE IN POORDATA QUALITY AND THEINABILITY TO SHARE ANDINTEGRATE DATA ACROSSTHE BUSINESS

BUT :

BIG DATA’S CHARACTERISTIC

OF SURVEY PARTICIPANTS STATE THAT THEIRCOMPANY HAS NOT ESTABLISHED A BI GOVERNANCE

OF COMPANIES HAVEN’TGOT A BI STRATEGY

72% 70%

are valued far behind challengesarising from insufficient data quality

velocity ranked 13th, volume ranked 14th,and variety ranked 15thas challenge

IN THE MEDIUM TERM, COMPANIES NEED TO FOCUS ON A BI SERVICE PORTFOLIO WITHPREDICTIVE AND PRESCRIPTIVE ANALYTICS INSTEAD OF REPORTING ON PAST EVENTS.

Put data quality right at the top of their agenda

Not feel unsettled by the current hype surroundingBig Data, but check the relevance specifically for them

Approach the subject of Big Data tacticallyand stage-by-stage

- NO MASTER DATA MANAGEMENT SYSTEM

30%

BUSINESS

23%

IT

vs.

38% OF COMPANIESHAVE A DATA PROBLEM.

!

BUSINESS UNITS AND IT DEPARTMENTS HAVE DIFFERING MINDSETSTOWARDS BIG DATA :

TO TAKE ALL THE BENEFITS OF BIG DATA, BUSINESSES NEED TOOVERCOME BUSINESS INTELLIGENCE CHALLENGES

TO TAKE ALL THE BENEFITS OF BIG DATA, COMPANIES SHOULD :

ARE EUROPEAN COMPANIES READYFOR BIG DATA ?

BUSINESS INTELLIGENCE :