Sterling Tree Studio

About Us

Standard Product Line

Gerne Margo Nat Meg Skip

Condi Brody

Bond Bond Joni Maureen Stacey

Ryan Ted Glenn

Janet Tina Matty

Jay Tom Peter

Lynn

Lucia

Chip Cooper

Sharon Tatum Keeton

Mikey

Graham

Bud Benny Elizabeth Elizabeth Susan

Brody Side Brody Bar Mike Taylor

Standard Product Line

Brody Bench Brody Ottoman Bond Ottoman Bond Bench Marcie

* Denotes Quick Ship

Debra Keeton Ottoman Keeton Ottoman Keeton Ottoman Keeton Bench

Cole Bench Formal Cube Robyn Mark

Mark Mark Bond Cocktail Bond Cocktail Bond End

Bond End Bond Sofa Vala Cocktail Vala Cocktail Vala End

Vala End Vala Sofa Knox Cocktail Knox End

STStudio’s Standard Product Line has coordinating Love Seats and Sofas. Visitwww.sterlingtreestudio.com, or contact Customer Service for images.

• Is the commercial brand for Carson's Inc., who has been making upholstered furniture in High Point, NC since 1946

• Employs over 100 individuals, three manufacturing facilities with over 300,000 sq. ft. of production space

• STStudio has 18 independent rep groups across the U.S • Controls all aspects of the manufacturing process …with the key being one

facility dedicated to frame production

• Focused expertise on one single product category…upholstered seating

• Willingness, structure and capabilities to manufacture customized products • Raw materials and our finished product are ALL made in the U.S.A

• Defined/Proven price advantage over competition

• Market segments: corporate, health care (general), university, retail store planning, stadiums/arenas, casinos, church/synagogues, senior care

• Simple Brand Message…20 words or less…Upholstered Seating Focus, Control of Manufacturing Process, Made in U.S.A, Financially Stable, Custom/Modification Friendly, Surprising Price Points, Defined Value

Who is STStudio

STStudio Key Points

• Style and scale of standard collection are a combination of Corporate and Hospitality designs…gives the Dealer an opportunity to pursue opportunities outside the corporate market segment

• Multiple Lead Time options: QS=15 business day / Standard Product=5 weeks or less / Custom Product=8-10 weeks

• No up-charge to custom match any finish

• Price advantage over competition….improved margins (note attached)..dramatic price differences in love seats and sofas

• Cost savings over competition gives designer, customer or Dealer the ability to upgrade textile selection and still remain under budget

• Our ability to execute simple product modifications to our standard product (stitch detail, cushion density, width, etc.) tightens specifications and reduces competition

• Our custom product capabilities assist in meeting customer’s unique requirements while giving the Dealer the opportunity for improved margins due to pricing is outside of commercial price list

• Made in the U.S.A

Control of Frame Production

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 |www.sterlingtreestudio.com

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 | www.sterlingtreestudio.com

Sterling Tree Studio | PO Box 14186 | Archdale, NC 27263 | o.336-431-1270 | www.sterlingtreestudio.com

TCU Carter Stadium

Shop Drawings

Competitive Analysis