steve and social tagging: seeing collections through visitors' eyes
TRANSCRIPT
![Page 1: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/1.jpg)
www.steve.museum [email protected]
Steve and Social Tagging
Seeing Collections Through Visitors’ Eyes
Susan Chun, Founder and Project Lead
Steve: The Museum Social Tagging Project
![Page 2: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/2.jpg)
www.steve.museum [email protected]
Who is Steve?
• Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences.
![Page 3: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/3.jpg)
www.steve.museum [email protected]
Who is Steve?
• Founded in 2005 as a volunteer effort• Funded as a research project by an IMLS
National Leadership Grant in 2006• Re-funded by IMLS for research activities in
2008, as well as implementation work
![Page 4: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/4.jpg)
www.steve.museum [email protected]
Cleveland Museum of ArtDenver Art MuseumGuggenheim MuseumLos Angeles County Museum of ArtIndianapolis Museum of ArtThe Metropolitan Museum of ArtMinneapolis Institute of ArtsMinnesota Digital LibraryRubin Museum of ArtSan Francisco Museum of Modern ArtSkirball Cultural CenterUCLA Graduate School of Education
and Information StudiesWalker Art Center
Funding: Institute of Museum and Library Services
Listserv Participants: 350 active members
Archives and Museum InformaticsSusan Chun, Founder and Project LeadNew Media ConsortiumTaxonomy StrategiesThink DesignUniversity of Maryland, CLiMB Project
![Page 6: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/6.jpg)
www.steve.museum [email protected]
Why study social tagging?Every participant had a different answer
• Can tagging help users find art more easily?
• Can tagging change the way users look at and engage with art?
• Can tagging help museums understand what visitors see and understand?
![Page 7: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/7.jpg)
www.steve.museum [email protected]
From: J. P. [email protected]: Sat, 26 Aug 2006 11:24:43 -0700To: [email protected]: Looking for a painting
Please help:
I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist.
Could you please use your resources to find this painting?
![Page 8: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/8.jpg)
www.steve.museum [email protected]
![Page 9: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/9.jpg)
www.steve.museum [email protected]
![Page 10: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/10.jpg)
www.steve.museum [email protected]
What “J. P.” knows:
painting
Renaissance
standing
man
very well dressed
library
hourglass
table
rich colors
What a Met curator knows:
Portrait of a Man, ca. 1520–25Moretto da Brescia (Alessandro Bonvicino) (Italian, Brescian, born about 1498, died 1554)Oil on canvas; 34 1/4 x 32 in. (87 x 81.3 cm)Rogers Fund, 1928 (28.79)
Provenance: Maffei, Brescia (by 1760, as "Ritratto d'uomo con carta in mano, ed Orologio, di Callisto da Lodi"); by descent to contessa Beatrice Erizzo Maffei Fenaroli Avogadro, Palazzo Fenaroli, Brescia (by 1853–at least 1857, as by Moretto); her daughter, contessa Maria Livia Fenaroli Avogadro, later marchesa Fassati, Brescia (in 1862); her son, marchese Ippolito Fassati, Milan (by 1878–at least 1912); [Elia Volpi, Florence, by 1915–16; sold to Knoedler]; [Knoedler, New York, 1916–28; sold to MMA]
![Page 11: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/11.jpg)
www.steve.museum [email protected]
bangsbeardbordercapecontemplationelbowhourglasslandscapelearnedmanmountain
moustachenoblemanpaintingportrait ring
robe
Renaissance
scholar
scroll
time
trees
![Page 13: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/13.jpg)
www.steve.museum [email protected]
What has Steve been up to?
• Steve has completed a two-year IMLS-funded research project.
• Steve has begun two new three-year IMLS-funded projects.
• Steve has released open source software to help other museums use social tagging tools.
![Page 14: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/14.jpg)
www.steve.museum [email protected]
2006-08 Research Results
Download the 10MB file at http://bit.ly/19CITQ
![Page 15: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/15.jpg)
www.steve.museum [email protected]
Some stats from the research:
11 Participating Museums
1,784 Works of Art in the Research
93,380 Tags collected*
2,275 Users who tagged*
*Derived from the sum of statistics from single and multi-institutional deployments
![Page 16: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/16.jpg)
www.steve.museum [email protected]
A Few Highlights
• 88% of tags were useful
If you found this work using this term would you be surprised?
Museum professionalsfound most tags useful
![Page 17: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/17.jpg)
www.steve.museum [email protected]
A Few Highlights
Tags are almost always useful when they are assigned two or more times
![Page 18: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/18.jpg)
www.steve.museum [email protected]
A Few Highlights
Tags are different than museum documentation
• 86% of all tags not found in label copy
• 62% of distinct tags not in AAT
• 85% of distinct tags not in ULAN
![Page 19: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/19.jpg)
www.steve.museum [email protected]
A Few Highlights
Automated Matching is problematic•Distinct tags identified in 11 documents•138 matches found automatically:
51 relevant | 87 not-relevant
63% false matches
... the house where he grew up ...Landscape near Arles - Gauguin, Paul
Indianapolis Museum of Art
Few useful tags are found in extended documentation
![Page 20: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/20.jpg)
www.steve.museum [email protected]
A Few Highlights
Institutional Affiliation Matters
• Users invited to tag by The Metropolitan Museum of Art were 4 times as productive
• Multi-Institution Tagger: 22 tags / user• Single-Institution Tagger: 82 tags / user
![Page 22: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/22.jpg)
www.steve.museum [email protected]
The steve tagger: an open-source, configurable tag collection environment
![Page 24: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/24.jpg)
www.steve.museum [email protected]
The steve term review tool: a tool for reviewing and annotating tags
![Page 25: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/25.jpg)
www.steve.museum [email protected]
The steve term review tool: a tool for reviewing and annotating tags
![Page 26: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/26.jpg)
www.steve.museum [email protected]
![Page 28: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/28.jpg)
www.steve.museum [email protected]
The works may evoke strong emotions
Jackson Pollock, Autumn Rhythm
Tag: piece of sh*t
![Page 29: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/29.jpg)
www.steve.museum [email protected]
They see things differently
Winslow Homer, The Gulf Stream
Tags: sharks, dolphins, rocky shore
![Page 30: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/30.jpg)
www.steve.museum [email protected]
They have stories of their own to tell
“My wife and I lived in Baltmore from 1959 to 1964. One of her best friends' father passed away, and she gave my wife this work from his estate. We have proudly owned and displayed it in our home for the past 45 years.”
-Contributor to the Cleveland Museum of Art “metadating” project
![Page 31: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/31.jpg)
www.steve.museum [email protected]
They create “Very Personal Meanings”
Albers, Homage to the Square
Tagged: tubberware
![Page 32: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/32.jpg)
www.steve.museum [email protected]
They create their own connections between
works
Tag: Michael Museum of Art
![Page 34: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/34.jpg)
www.steve.museum [email protected]
They have expert knowledge
This watercolor has been made in 1910 for the french newspaper "l'Illustration". Dulac illustrated each christmas number of the Illustration between 1909 and 1913. I'm a french student (doctorat in History of Art) and wrote a monograph of Edmund Dulac when I was in Master degree. The french city of Toulouse (where Dulac is born)is about to organize an exhibition in november - december 2008 in wich I take part. If you need more informations about Edmund Dulac, you can get in touch with me by email: [email protected]
-Contributor to the Cleveland Museum of Art “metadating” project
![Page 35: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/35.jpg)
www.steve.museum [email protected]
They aren’t malicious
From 35,000 terms collected in two years of steve research:
29 “blacklisted” terms
![Page 36: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/36.jpg)
www.steve.museum [email protected]
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 38: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/38.jpg)
www.steve.museum [email protected]
Steve in Action: Social Tagging
Tools and Methods Applied
A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set
![Page 39: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/39.jpg)
www.steve.museum [email protected]
Creating Engaging Tagging Experiences:
Developing next generation tagging interfaces, alternative interaction devices, tagging in galleries, mobile tagging
![Page 40: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/40.jpg)
www.steve.museum [email protected]
Creating Engaging Tagging Experiences:
Developing next generation tagging interfaces, alternative interaction devices, tagging in galleries, mobile tagging
![Page 41: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/41.jpg)
www.steve.museum [email protected]
![Page 42: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/42.jpg)
www.steve.museum [email protected]
![Page 43: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/43.jpg)
www.steve.museum [email protected]
A research grant focusing on the usefulness of combining computational linguistics and tagging to assign weights or trust to a set of objects tagged by experts
T3: Text, Tagging, Trust
![Page 44: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/44.jpg)
www.steve.museum [email protected]
Understanding Tags Better:
Refine precision of retrieved results through disambiguation (using automated processing, drawing on other data sources, vocabularies)
![Page 45: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/45.jpg)
www.steve.museum [email protected]
![Page 46: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/46.jpg)
www.steve.museum [email protected]
![Page 47: Steve and Social Tagging: Seeing Collections Through Visitors' Eyes](https://reader030.vdocument.in/reader030/viewer/2022032514/55d4a428bb61eb6a618b4702/html5/thumbnails/47.jpg)
www.steve.museum [email protected]
THANKS!
Ideas, questions, contributions?
Website: www.steve.museum
Email: [email protected]
Twitter: steve_museum