steve jobs and rupert murdoch

8/2/2019 Steve Jobs and Rupert Murdoch

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Steve JobsCEO, Apple Inc. and Pixar Animation.

Presentation By:

Neha Gupta

Vikram Tomar

Soni Kumari

Kanika Khanna

Anish


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CONTENTS

Early Years

Insanely Great Products Apple, Pixar and NeXT

History in the Making

The 3 Stories Visionary, Innovator,

Entreprenur


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EARLY YEARS


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Born on 24th Feb, 1955 in San Francisco, Steve was an adopted son.

Did his schooling from Cupertino Junior High School and Homestead High

School in Cupertino, California.

In 1972, Jobs graduated from high school and enrolled in Reed College in Portland,

Oregon. Although he dropped out after only one semester.

In 1974, Jobs returned to California and began attending meetings of the Homebrew

Computer Club with Wozniak. He took a job as a technician at Atari, a manufacturer

of popular video games.

Jobs then travelled to India with a Reed College friend (and, later, the first Apple

employee), Daniel Kottke, in search of spiritual enlightenment.

Jobs returned to his previous job at Atari and was given the task of creating a circuit

board.
http://en.wikipedia.org/wiki/Homestead_High_School_(California)http://en.wikipedia.org/wiki/Homestead_High_School_(California)http://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Reed_Collegehttp://en.wikipedia.org/wiki/Portland,_Oregonhttp://en.wikipedia.org/wiki/Homebrew_Computer_Clubhttp://en.wikipedia.org/wiki/Homebrew_Computer_Clubhttp://en.wikipedia.org/wiki/Atarihttp://en.wikipedia.org/wiki/Computer_and_video_gameshttp://en.wikipedia.org/wiki/Daniel_Kottkehttp://en.wikipedia.org/wiki/Circuit_boardhttp://en.wikipedia.org/wiki/Circuit_boardhttp://en.wikipedia.org/wiki/Circuit_boardhttp://en.wikipedia.org/wiki/Circuit_boardhttp://en.wikipedia.org/wiki/Daniel_Kottkehttp://en.wikipedia.org/wiki/Daniel_Kottkehttp://en.wikipedia.org/wiki/Computer_and_video_gameshttp://en.wikipedia.org/wiki/Computer_and_video_gameshttp://en.wikipedia.org/wiki/Atarihttp://en.wikipedia.org/wiki/Homebrew_Computer_Clubhttp://en.wikipedia.org/wiki/Homebrew_Computer_Clubhttp://en.wikipedia.org/wiki/Portland,_Oregonhttp://en.wikipedia.org/wiki/Reed_Collegehttp://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Homestead_High_School_(California)http://en.wikipedia.org/wiki/Homestead_High_School_(California)


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INSANELY GREAT

PRODUCTS


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The Big 3


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11/29NeXT Computers


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The workstations that could have changed the world

The NeXT Cube- Steve Jobs' desire to build the perfect

computer, originally for higher education. First system to

implement high level operating system. The original World Wide

Web was developed on this system. High end-pricing resulted in

the downfall of the system

The NeXT Station- NeXT's attempt to save the

company. Introduced in September 1990, it wasbasically a smaller and cheaper Cube.


13/29PIXAR


14/29NeXT Computers

The workstations that could have changed the world

The NeXT Station- NeXT's attempt to save the

company. Introduced in September 1990, it wasbasically a smaller and cheaper Cube.

The NeXT Cube- Steve Jobs' desire to build the perfect

computer, originally for higher education. First system to

implement high level operating system. The original World Wide

Web was developed on this system. High end-pricing resulted in

the downfall of the system

PIXAR

o Bought by Steve Jobs in 1986 after he was fired from Apple.

o The Most Critically Acclaimed film studio of all time.

o Has received twenty-two Academy Awards, six Golden Globes, and three Grammys making

a whooping $5.5billion worldwide.

o Bought by Disney in 2006 for $7.4 billion, Steve Jobs is a member of the Board of directorsof Walt Disney now.

o Some of the greatest earners include Toy Story, Monsters Inc. , The Incredibles, Cars,

Finding Nemo etc.

o Jobs' new Disney holdings (7%) exceed holdings belonging to previous top shareholder ex-

CEO Michael Eisner (1.7%) by a huge margin


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THE 3 STORIES


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VISIONARY

Apple has now achieved Fortunes

Most Admired Company status third

year in a row.

Personal Computing, from a garage.1

3

2

I have a bit of that vision thing and I am not afraid to start from the beginning.

Quote Unquote

The education and small businessindustries.


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INNOVATOR1

3

2

An endless list of First Evers attributed to

the man. The PC, the iPod, the Mac, the

iPad, the Animation film and many more..

Products, products and products

When Apple came up with the Mac, IBM

was spending at least 100 times more onR&D.

-- Fortune, Nov. 9, 1998

Quote UnquoteInnovation is what distinguishes a Leader from a follower.


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ENTREPRENEUR1

3

2

Quote UnquoteIt is hard to imagine anyone who is more nonconformist than Steve Jobs and Steve Wozniak

Nonconformity- He is an independent

soul.

Great marketing strategy.

Achievement Motivation- His most

obvious trait indeed.


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RUPERTMURDOCH


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CONTENTS

The Media Magnet

Overview

The Media Empire

Quote unquote


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The Media Magnet


22/29OVERVIEW


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Australian-American media magnate born

in 1931, Melbourne.

Founder, Chairman, and CEO of News

Corporation, one of the largest mediaconglomerate .

Listed 3 times in the Time 100 as one

among the most influential people in the

world.

Murdoch created a media empire that was

like his personalitycontradictory, large,and dominating.

Ranked the 13th most powerful person in

the world in 2010 by Forbes.

Ranked the 117th wealthiest person in the

world, with a net worth of $6.3 billion.


24/29THE MEDIA EMPIRE


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Building a Media Empire, starting at home :

Childhood : his father was a regional newspaper magnate based in

Melbourne.

Studies : Oxford University, studied PPE program (Philosophy, Politics and

Economics).

At the age of 22, takes charge of the family business due to fathers death.

Acquisition and expansion in Australia :

1950s : provincial newspapers (Queensland, Victoria)

1964 : launched The Australian, 1st Australian national daily newspaper.

1972 : acquisition of Sydneys morning tabloid, the Daily Telegraph.


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Building a global Media Empire : News Corporation

Created by Murdoch from the assets he inherited in 1952 following the

death of his father, Sir Keith Murdoch, and subsequent expansion.

Started with international acquisitions in the 1980s : The Sun, The Times,The Sunday Times

Diversity of supports :

Edition : HarperCollins, Zondervan

Newspapers : The Daily Telegraph (Australia), The Sun (UK), The Times

(UK), the NY Post, The Wall Street Journal

Magazines : GQ, Vogue

TV/Studios : Fox (News, Movies, Networks, Life), 20th Century Fox,

Sky TV

Internet : MySpace, IGN Entertainment

Tablet : The Daily


27/29QUOTE UNQUOTE

"You can't build a strong corporation with a lot of committees and a board

that has to be consulted every turn. You have to be able to make decisions

on your own.

"Is there any other industry in this country which seeks to presume so

completely to give the customer what he does not want?"

We have no intention of failing. The only question is how great a successwe'll have.

For better or for worse, our company (The News Corporation Ltd.) is a

reflection of my thinking, my character, my values.


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A visionaryimplementing an

innovative strategy

on the Internet,

tablets

A has been payingcontent has no

future on the

Internet

An old manseeking more and

more power in

owning the media

A dangerous

media magnateseeking control of

information and

expanding its

conservative

viewpoint


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Thank You!

steve jobs and rupert murdoch

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