steve jobs gets confused by a bad chart in 2006
TRANSCRIPT
Steve Jobs and 16 seconds of confusion
How a bad „Hall-of-Shame“ chart shocked the master of design thinking in 2006
Roman Griesfelder, aspektumOctober 2014
This is Steve Jobs world in 2006.
Presenting well designed and usable products.
MacWorld 2006 (January 10, 2006)
Source: Youtube „First Intel Mac“
https://www.youtube.com/watch?feature=player_detailpage&v=cp49Tmmtmf8
00:23 00:24
„… really good … … year … … Ahhh …
seconds into the video
Jobs is looking at the
stage monitor.
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
… with
seconds into the video
Jobs is looking at the
stage monitor.
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
00:26
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
00:26 00:27
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
00:26 00:27 00:28
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
00:26 00:27 00:28
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
00:23 00:24
„… really good … … year
…
… Ahhh …
00:25
00:26 00:27 00:28
… with
seconds into the video
Jobs is looking at the
stage monitor.
… Macs.“
„But the biggest news this year …“[turning to the previously announced change from PowerPC to Intel processors]
00:39 (16 seconds after)
Why do we have to show fake 3D objects
in a fake 3D orientation?(Still did not find out what it is exactly we are trying to hide …)
1,071,18
1,24 1,25
Q1 Q2 Q3 Q4
Do not lie. Not with words and not with charts.
Use accurate scaling to get true representations.
0
1,071,18
1,24 1,25
Q1 Q2 Q3 Q4
MacsSales in Millions per quarter2005
Use titles for every chart you show.
1,071,18
1,24 1,25
Q1 Q2 Q3 Q4
MacsSales in Millions per quarter2005
„It‘s great! Get me Jony Ive!“
Jonathan Ive: Senior Vice President of Design at Apple
1,071,18
1,24 1,25
Q1 Q2 Q3 Q4
MacsSales in Millions per quarter2005
„It‘s great! Get me Jony Ive!“ (No, he did not say that!)
Jonathan Ive: Senior Vice President of Design at Apple