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STEYR MOTORS' APPROACH FOR TARGETING (FUTURE) CUSTOMER NEEDS

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  • STEYR MOTORS' APPROACH FOR

    TARGETING (FUTURE) CUSTOMER NEEDS

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 2

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 3

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    ABOUT STEYR MOTORS

    The specialist in high-performance

    Highly specialized engineering according to customer’s demands including

    • Concepts & simulation

    • Prototyping

    • Extensive testing services

    • Serial production

    • Customer service and aftermarket

    November 17 Slide 4

    DIESEL ENGINES ELECTRIC SYSTEMS HYBRID SOLUTIONS

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    FIELDS OF BUSINESS

    November 17 Slide 5

    STEYR MOTORS

    Marine

    Vehicle

    Industrial

    Engineering

    noch nicht freigegeben_company introduction 2016.ppt

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    KEY FIGURES 2016/2017

    Employees 2017

    210

    Turnover 2016

    36 million EUR

    Export Ratio 2016

    99 % of sales

    R&D quote 2016

    9.4 % of turnover

    Partners worldwide

    more than 350

    November 17 Slide 6

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    STANDARD-PORTFOLIO MARINE

    kW 40 60 80 100 120 140 160 180 200 220

    MO 4cyl

    SE 4cyl

    SE 6cyl

    SEC 4cyl

    55 – 125 kW

    115 – 120 kW

    88 – 215 kW

    59 – 129 kW

    November 17 Slide 7

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    STANDARD-PORTFOLIO VEHICLE

    kW 20 40 60 80 100 120 140 160 180 200 220

    M12

    M14

    M16

    12 - 50 kW

    36 - 120 kW

    110 - 225 kW

    November 17 Slide 8

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 9

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CHALLENGES FOR ZERO EMISSION FUTURE

    Basically a lot of technologies are available but…

    market readiness

    infrastructure for new technologies

    large scale production

    production costs

    customer expectations

    … have to be developed with corresponding investment.

    November 17 Slide 10

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MAIN DIRECT AND INDIRECT DRIVERS OF FUTURE POWERTRAIN SOLUTIONS

    1) Emission legislation pushes directly the driveline development

    of vehicles worldwide

    Depends on the specific application and region

    CO2 emissions are focused to avoid global warming and TCO

    Total emissions are focused to avoid emission problems in urban centers

    November 17 Slide 11

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MAIN DIRECT AND INDIRECT DRIVERS OF FUTURE POWERTRAIN SOLUTIONS

    2) Megatrends Digitalization/IoT &

    Autonomous Driving influence indirectly the

    driveline development

    Added value „moves“ to service provider („new dealer“ will be

    „service provider“)

    IoT / IT / data-driven topics mutually reinforce each other

    Only IoT compatible products will be accepted

    November 17 Slide 12

    Source: McKinsey/Bloomberg (2016)

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MARKET CHALLENGES Different powertrain solutions for different energy consumers and legislation requirements

    Mobile Machinery E

    ne

    rgy C

    on

    su

    mp

    tio

    n p

    er

    Ve

    hic

    le

    Po

    ten

    tia

    l fo

    r p

    ure

    ele

    ctr

    ic d

    rive

    line

    Liquid fuel

    Battery power

    • ICE improvement “to the

    extreme”

    • Development of new

    synthetic fuels

    • Development of battery

    technology for higher safety

    and energy density

    • Connected mobility

    Diffe

    rent E

    nerg

    y C

    arr

    ier

    Personal Mobility

    Mobile Machinery

    Transportation

    November 17 Slide 13

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CHALLENGES FOR NICHE PLAYERS

    General upheaval in drivetrain development is reflected differently from niche to niche!

    Therefore, …

    • Technological developments and changes

    • Increasing demands of customers (varying between applications, customers and region)

    • Powertrain diversification

    • Increasing complexity

    … require a diversification of Steyr Motors´ product portfolio.

    November 17 Slide 16

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR

    MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 17

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    DIVERSIFICATION OF PRODUCT PORTFOLIO ONGOING

    M16 UI E1

    MO 4-CYL

    M12 UI

    DPM

    SE 4-CYL

    M12 CR

    SE 6-CYL

    M14 UI

    IoT

    STEYR HDS

    M14 CR

    REX

    November 17 Slide 18

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    PRODUCT PORTFOLIO – EXCERPT

    Hybrid System for marine applications

    Electric Machine E1

    Diesel-electric Systems

    • Diesel Power Module for SIEMENS´ Vectron locomotive

    • Power Box/Range Extender

    Maintenance Dashboard/IoT

    November 17 Slide 19

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    VAST EXPERIENCE WITH HYBRID AND DIESEL-ELECTRIC SYSTEMS (EXCERPT OF RELEVANT DEVELOPMENTS)

    2008

    Diesel-electric systems for

    trolley busses (Switzerland,

    Venezuela)

    2008

    World‘s first marine

    Hybrid Drive System

    (STEYR HDS)

    2012

    STEYR HDS

    (Stage II)

    2018

    STEYR HDS

    (Stage III)

    2017

    STEYR Power Box

    2013

    CMO Range

    Extender Power

    Pack

    2015/16

    Diesel Power

    Module @

    Siemens

    Vectron

    2014

    APU @ KMW

    Leopard II

    November 17 Slide 20

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    HYBRID STAGE III

    UDC: 48 V

    Nominal / Peak power: 20 / 25 kW

    Speed range: 0 - 4500 rpm

    Water cooling

    Protection Class: IP67

    Diameter / Length : 400 / 250 mm

    Weight: 54 kg

    November 21, 2017 Slide 21

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    E1 UDC: 300-400 V

    Electrical nominal power: 40 kW (50 kW peak)

    Speed range: 0 - 3600 rpm

    Water cooling (8 l / min, 75°C)

    Protection class: IP67

    Diameter / Length : 400 / 250 mm

    Weight: 21 kg

    November 21, 2017 Slide 22

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    DPM

    UDC: 1000-1800 V

    Electrical nominal power : 150 kW (160 kW peak)

    Speed range : 0 - 3550 rpm

    Diameter / Length : 400 / 250 mm

    Weight: 1400 kg

    Water cooling (8 l / min, 75°C)

    November 21, 2017 Slide 23

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    POWER BOX/RANGE EXTENDER

    November 21, 2017 Slide 24

    UDC: 400 V

    Electrical nominal power: 36 kW

    Speed range: 0-3.000 rpm

    Water cooling

    Length: 993 x 870 x 480 mm

    Weight: 250 kg

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MAINTENANCE DASHBOARD & MODULE

    Target

    All available data will be transmitted and processed into the cloud infrastructure; allows

    the predictive maintenance of all powertrain components (engine, electric motor,

    transmission, battery, etc.); suppliers & service-partners will be fully integrated

    November 17 Slide 25

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MAINTENANCE DASHBOARD & MODULE

    Benefits for customers

    Maintenance costs & time can be reduced to a minimum; optimized maintenance for

    fleet management; continuous emission monitoring

    November 17 Slide 26

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    MAINTENANCE DASHBOARD & MODULE

    Additional benefit for STEYR MOTORS

    Extensive data on usage of system components will be integrated into the development

    process; data-based development makes our products more reliable and competitive

    Technical approach

    Data Communication Unit for data transmission in test phase; cloud infrastructure

    available; predictive maintenance algorithms in development

    November 17 Slide 27

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 28

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    WHAT IS A COMPLEX SYSTEM Simple System Encompass some basic issues of techniques and terminology once mastered,

    „following the recipe“ leads to a very high assurance of success (e.g. cooking

    recipe)

    Complicate System Complicated nature is related not only to the scale of the problem, but also to their

    increased requirements around coordination or specialized expertise. E.g. sending

    a rocket to the moon; However rockets are similar to each other and because of

    this following one success relatively high degree of certainty of outcome

    repetition

    Complex System

    based on relationships, properties of self organization, interconnections and

    nonlinearity e.g. equation with multiple unknown variables; change to one variable

    may have disproportionate effects on the overall throughput

    November 17 Slide 29

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    WATERFALL VS AGILE METHODS

    • Which development methodology should

    we use ?

    • Two most popular methodologies are

    waterfall (traditional) approach and Agile

    (specific type of Rapid Application

    Development) [2]

    ENGINEERING METHODS

    November 17 Slide 30

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    V-MODEL

    • Considered as extension of the

    waterfall model

    • Instead of moving down in a linear

    way, process steps are bent

    upwards after the coding phase to

    form the typical V shape

    • Demonstrates relationships

    between each phase of

    development life cycle and its

    associated phase of testing

    ENGINEERING METHODS

    November 17 Slide 31

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    COMPREHENSIVE REQUIREMENT AND VERIFICATION MANAGEMENT

    TECHNICAL AND QUALITY CHALLENGES

    • Comprehensive Requirement and

    Verification Management

    • Safety in Complex Systems

    • Quality Aspects

    November 17 Slide 32

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    CONTENT

    About STEYR MOTORS

    Future market challenges for STEYR MOTORS

    Diversification of the product & development portfolio of STEYR MOTORS

    Challenges of established development life cycles in highly integrated

    complex hybrid powertrain systems

    Summary

    November 17 Slide 33

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    SUMMARY

    Emission legislations and megatrends like digitalization/IoT/etc. drive future

    powertrain development

    Diversification is a must – even for niche players!

    STEYR MOTORS - from diesel engine manufacturer to provider of innovative

    systems & solutions!

    Implementing development processes for highly integrated complex hybrid

    powertrain systems

    November 17 Slide 34

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    REFERENCE LIST

    McKinsey & Company, Bloomberg New Energy Finance (2016): An integrated

    perspective on the future of mobility

    [1] Mary Lots, Waterfall vs. Agile: Which is the Right Development

    Methodology for Your Project, Web, 05.07.2013,

    http://www.seguetech.com/waterfall-vs-agile-methodology/

    November 17 Slide 35

    http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/http://www.seguetech.com/waterfall-vs-agile-methodology/

  • © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given © STEYR MOTORS GmbH – all rights reserved, images are property of STEYR MOTORS or approval/licensing is given

    WWW.STEYR-MOTORS.COM

    November 17 Slide 36

    http://www.steyr-motors.com/http://www.steyr-motors.com/http://www.steyr-motors.com/http://www.steyr-motors.com/