OVERVIEW

Easy As 1-2-3Sticky is the world’s only self serve, cloud-based biometric eye tracking and facial coding platform, enabling companies to fully optimize  their communication and accurately predict digital engagement and action.

DESIGN LAUNCH ANALYZE

Media is uploaded to the platform and study is ready to go live in

under 10 minutes.

Media is sent to desired participants, providing valuable visual and

emotional data.

Results are presented as visualizations and data points, making optimization a breeze.

Why Sticky?Current technologies measure direct acton such as clicks and mouse movements, leaving out the 99.8% of experiences that do not result in measured action. Sticky measures what real people see and feel, predicting up to 70-90% of action, inaction and future action.

SEE• more people • earlier • for longer

RESPOND• emotionally • cognitively

PARSE• layout, content • position • color, links, etc.

+ + =

CORRELATES >70%Action, Sharing, Purchase Intent, Likeability, Recall and Click.

“We would love to do eye tracking every day. But eye tracking studies currently cost between $20,000 to $50,000.”

When time and cost are becoming more and more critical, Sticky helps you deliver accurate visual engagement metrics in minutes and for 25+ times less cost than traditional lab eye tracking.

DigitalVideo

Email

Package

Images eCommerce

What We MeasureSticky’s platform delivers fast and actionable insights for all types of messaging including visual engagement, optimizing advertising, increasing readability, website redesigns, real-world signage, video optimization, TV advertising, and much more.

ACTIONABLEWhich version is best and how

do I optimize it?

VALID REPEATABLEProvides same conclusions as

physical eye trackingStable data - test and re-test

give same result

Why It Works4 years of R&D by the world’s leading hardware eye tracking provider and 2 years perfecting a self-serve cloud based solution created an incredibly accurate, fast, and easy to use platform that produces actionable, valid, and repeatable results.

SEEN % Percent viewing

DISCOVERY Order viewing

ENGAGEMENT Time viewing

MAPS Visualizations

Data and AnalyticsSticky uses panel participant web cameras to record what percent of people saw specific areas of interest, in what order, and for how long. We also provide still and moving SEEN, opacity and dot maps that translate data into dynamic visualizations. With this information, our clients are empowered to make informed decisions that increase ROIs and optimize engagement.

DeliverablesSEEN MapThe SEEN Map depicts areas of concentrated gaze, or where participants were looking the most. White and light blue areas represent more attention while dark blue and gray areas depict less attention. Static, video, and dot map visualizations are provided.

SEEN OrderThe SEEN Order is determined by the amount of time participants take to see an area of interest. The numbers indicate in which order areas of interest were seen.

AOI StatisticsAOIs (Areas of Interest) are areas highlighted in the study setup for which eye tracking data is collected e.g. calls to action, images, messages, etc. For each Area of Interest, three key pieces of data will be reported:

• % SEEN: percent of participants that saw an AOI • Time To: the amount of time taken to see an AOI • Time On: the amount of time spent looking at an AOI

Survey ResponsesResponses to the three template survey questions of the study will be available here. Two additional custom survey questions can be added to studies and their results will also be displayed here.

Video Emotion AnalyticsUsing a complex algorithm that detects subtle micro expressions, our platform is able to determine the emotions of a participant while being exposed to stimuli. Through our unique combination with eye tracking, users can identify the video’s emotional peak, likeliness to be skipped, branding seconds, relevance, & trustworthiness.

NEUTRAL, SURPRISE

FEAR, PUZZLEMENT, DISGUST

HAPPINESS

Applying Sticky's tracking to our digital media campaigns is helping us to optimize and increase our ROI on digital marketing investments in some campaigns up to 25 percent.

“ ”

The Visual Performance Studies from Sticky are helping our advertisers and affinity partners to understand the power of online branding campaigns on YouTube.

Peter Nordlöv, Sales Manager YouTube and Display, Google Sweden

“ ”

Sticky in the NewsWe’ve been very fortunate to work with many wonderful companies who saw the value in using our platform and wanted to share their successes.

ROI +25%

Campaign Cost -25%

Achieved 90% Recall

Time on Ads +57%

+34% Pack Standout

Increased Ad Revenue

Proved their 3X value

100% Ad Engagement

Time on Brand +68%

Campaign Reach +23%

Our Clients

+100s More

Tech Specs Supported Languages 25+ Languages Supported

Supported Browsers Internet Explorer 9+, Google Chrome, Mozilla Firefox

Supported File Formats & Sizes Images: PNG, JPEG, ZIP - 768 x 1200 recommended Video: MP4, MOV, AVI - 260MB maximum

Required Software Supported Web Browser, Adobe Flash

Internet Connection Broadband

Screen Size Preferably 13+ inches

Webcam Minimum: Integrated with 320x240 resolution @ 10 frames/second Preferred: Integrated with 640x480 resolution @ 30 frames/second

Web Portal and Integrations

• Web Portal: Non-technical drag-and-drop • RESTful API: Cloud-API for direct integration into any online service • Integrations: embedded into any web page/application using JavaScript library • Survey Platforms: ConfirmIt, FluidSurveys, SawTooth, SurveyGizmo, Qualtrics

Accuracy Sample Average Error x-axis: 64px / 4.5% / 1.8 degrees* Sample Average Error y-axis: 65px / 7.0% / 1.6 degrees*

Usable Rate Average: 40% Range: 25-60%

Gaze Points/Second Average: 12 Range: 4-15

Processing Time (min) Average: 7 Range: 5-10

*Degrees calculated for screen 1600 px width / 900 px height at 0.45 meters distance from screen