#stillhuman : how ethnography makes sense of data @sxsw2017
TRANSCRIPT
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Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation
#STILLHUMAN
James Cridland via Flickr
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Yo!B
aba/
LAFS
for N
oun
Pro
ject
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Collected automatically through instrumentation.
Data generated by people’s actions.
Not:bytes, infrastructure, hardware software, platforms, velocity.
torbakhopper via Flickr
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Logatfer via Flickr
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Henri: argument?
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Banksy 2006
YOU CAN’T INVENT AIRBNB FROM HILTON’S DATA
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Share screens and draw together, on any device
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WHY DON’T PEOPLE USE THEIR SAVINGS TO COVER THEIR OVERDRAFTS ?Data show no correlation between household available equity and overdraft usage.
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DIFFERENT KINDS OF MONEY : HOW EARNINGS ARE TRACKED
SALARY &
PENSION
GAMBLEWINNING
S
EXTRAS
LOAN &DONATION
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLEMENTS
ALLOWANCE
MONEY’S ORIGIN
Bibliothèque nationale de France
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DIFFERENT KIND OF MONEY : HOW MONEY IS MANAGED
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD EXPENSE
GAMBLING
MONEYMANAGEMENT
Bibliothèque nationale de France
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MONEY’S ORIGIN DETERMINES ITS ALLOCATION
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD SPENDING
GAMBLING
MONEY MANAGEMENT
SALARY & PENSION
GAMBLEWINNINGS
EXTRAS
LOAN &DONATION
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLEMENTS
ALLOWANCE
MONEY’S ORIGIN
Bibliothèque nationale de France
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ENTITLEMENTS = OBLIGATIONS
LIFE EXPENSES
SAFETY CUSHION
INSURANCESBibliothèque nationale de France
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GAMBLING = EDGES MONEY
GAMBLING FEEL GOOD SPENDING
PROJECT
Bibliothèque nationale de France
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DONATIONS = MORAL DEBT
SAFETY CUSHION
PROJECT INVESTMENT SAVINGS
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SALARY & PENSION = FREEDOM
SAFETY CUSHION INSURANCESLIFE
EXPENSES GAMBLING FEEL GOOD SPENDING
PROJECT INVESTMENT SAVINGS
Bibliothèque nationale de France
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A NEW MODEL, READY FOR DATA MINING.
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD SPENDING
GAMBLING SALARY& PENSIONGAMBLING
WINNINGS
EXTRAS
DONATION & LOANS
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLE-MENTS
ALLOWANCE
LIFE SITUATION
×SKILLS
×TRIAL & ORDEAL
RISK PERCEPTION
+TIME
PERCEPTION
MONEY’S ORIGINMONEY MANAGEMENT
FAMILIAL BACK-UP REGULAR INCOME
SELF-ENFORCED RULESMULTIPLES INFLUENCESMONEY SOCIAL NORMS
STANDING GROUND
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WHY IS IT SO HARD TO BUY GROCERIES ONLINE ?
Andreas Gursky
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YOU’LL NEVER SHOP ALONE...
YOU
SCHOOLMEDIAS
BRANDS
RETAILERS
PARENTS
AUTHORITIES
PARTNER
SOCIAL CIRCLE
CHILDRENS
Andreas Gursky
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A JOB AT THE CROSSROAD OF CONFLICTING REQUIREMENTS
HOUSEHOLD NEEDS
CONTINUITY
INJUNCTION
NUTRITION INVOLVEMENT
OBJECTIVE CONSTRAINTS
SKILLSTIMEOBJECTIVESPECS
SUSTAINABILITY BUDGETQUALITY PLEASURE
Be ready to justify every purchase
X1000
Andreas Gursky
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A FULL TIME JOB, ALWAYS ON YOUR MIND
CLEANING
COOKING
MAKE A LIST
PUT AWAY
SHOPPING
EATING
WATCHING TV
Andreas Gursky
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ROUTINE, TRAINING AND SHORTCUTS
FASTENING CONVERSION MEANS HELPING PEOPLE SETTLE AND JUSTIFY.Which will simplify the household groceries manager life.
How “groceries manager” are surviving through the process
Andreas Gursky
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A NEW PERSPECTIVE FOR NEW MEASUREMENTS.From the eCom funnel to hardship reduction
NOTHING TO SEE HERE
Andreas Gursky
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What happened?
Why?
What else?
New hypotheses.
grbenching via Flickr
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Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation
#STILLHUMAN
James Cridland via Flickr