stimulating co-creation on mroc's through gamification
DESCRIPTION
The presentation of my bachelor paper on 'Stimulating Co-Creation on Market Research Online Communities through Gamification'TRANSCRIPT
Stimulatingon
through
In this presentation: Don Draper
Geeky people
A sad baby
Model airplanes
And these happy consumers
Let’s start!
The times they are a’ changing
The world is getting connected and empowered
It is time to start giving
Stimulatingon
through
Stimulatingon
through
Aren’t we Co-Creating already?
Aren’t we Co-Creating already?
Research Concept Product
Research Concept Product
Exploration
Exploration
Creation
Exploration
Creation
Implementation
Exploration
Creation
Implementation
Optimization
Henry Ford
Seth Godin
Consumers and companies
connected in a tribe, exploring,
creating, implemeting and optimizing
to increase value and leverage{
Qualitative research method
Online conversations
Research Agency
Client Consumer
Goal
Research Agency
Client Consumer
Goal
Pre-research
Client Workshop
Pre-research
Client Workshop
Participant screening
Pre-research
Community
Client Workshop
Participant screening
Pre-research
Community
Rooms Rooms Rooms
Client Workshop
Participant screening
Pre-research
Community
Rooms Rooms Rooms
TopicTopic Topic TopicTopic Topic TopicTopic Topic
Client Workshop
Participant screening
Pre-research
+
Near perfect fit with co-creation{
How will we motivate participants?
Gamification is nothing more then foam
It’s attributing gaming principles to non gaming tasks
Flow
GoalRules
Feedback Mechanisms
Flow
Individual
Question Community
Group
+
Badges, points, levels & leaderboards
7x higher productivity
Creativity
Emotionality
Contextuality
Gamified Questioning: Roleplay
Context, emotions & productivity up
Creativity down
Stimulates productivity, emotionality,
creativity and contextuality{
source: http://www.flickr.com/photos/brianmilo/6479917485/
Are you sti l l missing a piece of the puzzle?
Then don’t hesitate to contact me
Phone: +32 499 16 51 52
Website: http://jelleverheugen.be
Twitter: @jelleverheugen
LinkedIn: Jelle Verheugen