stirling and forth valley newsletter 2014
DESCRIPTION
Stirling and Forth Valley Newsletter 2014 for more info http://explore-stirling.com/TRANSCRIPT
1
Good luck to us
all in the 2009
Tourist Season.
In the year of
The
Homecoming
Explore Scotland News
Would you believe that we have been producing
the Explore Stirling Guides since 1999, fifteen
years! In these fifteen years we have seen a lot
of change in how we access the tourist market,
how the visitors are looking and finding infor-
mation for their holidays.
The big change in this time has been how the
tourism industry has had to embrace the inter-
net. Back in 2000 many holiday makers arrived
in their destination and headed for the Tourist
Office to collect information. Today visitors do
much of their planning on line.
Our focus as Explore Scotland has been to pro-
vide information on specific areas of Scotland,
much of which does not have a web site or
championed by some business or enterprise. I
call these the gold nuggets, the special pieces of
information, that when you are on holiday make
your holiday a bit different.
Our new Explore web sites (new in 2012), have
made use of the latest technology. They are ac-
cessible through all types of devices from mobile
phones, tablets, net books to desk top comput-
ers. They use Google language translator (for all
those whose first language is not English),
Google Maps to show locations and a direction
planner through out the web site. There is also a
Trip Planner on each Explore web site, where
visitors can go round the web site collecting all
the things that catch their eye from Events to
attractions and those ‘gold nuggets’ that they do
not find on other sites. They can print this off
and bring it with them on holiday, to remind
them what caught their eye when they were do-
ing their holiday research.
We have also learnt that Events can make a big
Explore Stirling and Forth Valley Tourism News.
Written by the businesses themselves.
April 2014
Explore Scotland Ltd
01796 473335
The newsletter
Gives you the latest Stirling
tourist business news
Written by the businesses
themselves
Stirling
Newsletter 2014
Once upon a time, a
few years past,
tourism businesses
collected information
for their customers at
Start of the Season
Leaflet Days.
These events by and
large do not happen
any more!
This publication
brings you news
direct from other
tourism businesses in
the area.
2
Explore Scotland News (cont).
Page 2 Explore Stirling Tourism Newsletter 2014
difference to people’s holidays. Events are
generally scattered across a whole host of
web sites, that most holiday makers will
never have the time nor the energy to trawl
through. So we have specialised in pulling
the events together in place and
made them highly usable (see the
article on page 3).
The big hitters on the Internet.
The big money generators on the
internet are the accommodation
booking engines, (see article on
page 11), which charge commis-
sion to the owners and the pur-
chaser, making millions in the pro-
cess.
None of us like to travel to a desti-
nation not knowing where we are
going to stay. It would be a real
lottery and highly stressful. So we
search, taking time to work out
where we can stay and our broad
travel itinerary, while we are still at
home. The hour by day plans are often left
for when we are on holiday, such as where
we are going to eat, and do.
Despite all this technology people still like
to have something they can read in their
hand, preferably with maps to help them
make these decisions. This is where our
Explore Guides fit, the Explore guides do not
sell accommodation, which we believe is for
the internet, but it does set out to promote
the area in a easy to use informative style
(no graffiti adverts, where businesses buy a
space and splash what ever they want on it,
trying to out compete the other spaces sold
in the publication). We control the infor-
mation format and style. Many visitors
tell us they collect the guides for the
different areas and take them home as
their holiday souvenir.
Accommodation providers are part of
the Explore Scotland team. The Explore
guides were developed back in 2000
with lots of excellent feedback and
constructive criticisms from accommo-
dation providers that have shaped to-
day’s Explore Guides. Our objective has
always been to give accommodation
providers a reasonable quality publica-
tion, that promotes their area to their
guests. Maps supported by good infor-
mation helps them learn the choices
they have and hopefully encourages
some of them to stay longer and others
to come back again, as there was so much
to do.
We would like to take this opportunity
to wish Destination Stirling the very
best of luck. We know a number of
local Stirling business people have
been working VERY hard behind the
scenes over the years to bring this
government funding in to Stirling to
help take Stirling’s Tourism offering to
a new level.
I ask that you all give Geoff Morrison
and the rest of the Destination Stirling
your full support and do not sit on the
side lines and whinge. Please join
them, give them your constructive
comments and ideas!! James Rattray
Explore Scotland Ltd.
Destination Stirling Ltd has an-
nounced the appointment of Geoff
Morrison as the new Destination Man-
ager for the Stirling area.
Funded by Scottish Enterprise; Desti-
nation Stirling is a newly established
industry-led destination organisation
aimed at bringing tourism businesses
together to drive forward the tourism
agenda for Stirling.
Destination Stirling will act as a voice for the
tourism industry, lobbying to a range of local
and national bodies on issues which impact
on the tourism infrastructure and future
tourism growth prospects of the area. As
well as marketing the area Destination Stir-
ling will also provide regular training oppor-
tunities and useful networking events for
local tourism businesses. There will also be
a series of customer service and product
development initiatives intro-
duced across Stirling.
Douglas Ross, owner of Al-
lanwater Brewhouse and Karene
Aitchison, Sales and Business
Manager at Stirling Management
Centre both co-chair Destination
Stirling.
“We are delighted to welcome
Geoff Morrison onto our team at
such a crucial time for Stirling.
Destination Stirling heralds a
new era for tourism in Stirling
and this new organisation aims
to command the attention of the
trade, visitors and all stakehold-
ers in the industry. I feel the
portfolio of experience that Geoff
brings to the role will greatly
enhance the success of this
project”.
Geoff Morrison studied at Stirling
University and has close to ten
years’ experience working in the
Scottish tourism industry, prior
to his appointment he held the position of
Marketing Manager at Crieff Hydro - Scot-
land’s Leading Leisure Resort. To find out
more visit www.DestinationStirling.com or
New Destination Manager Appointed for Stirling
3
Our wish list of things, that we feel,
Destination Stirling could do, to
make a difference to Stirling Tour-
ism?
1. Stirling Castle, a massive attraction,
the jewel in Stirling Tourism’s crown, bring-
ing in huge numbers of people to Stirling
each year. Alas many of these people ONLY
visit the castle when they are in Stirling!!
Historic Scotland’s web site dated June
2012 “Stirling Castle, in second place,
(after Edinburgh Castle) saw a massive 17%
more visitors year-on-year with 441,924
through the gates.”
I was told this year, that a survey was con-
ducted (not sure when), that came up with
the statistic that 83% of people who visit
Stirling Castle do NOT do anything else in
Stirling. So only 75,127 of these people will
have had a direct benefit to another busi-
nesses in Stirling.
I am not sure how true this figure is, but it is
a figure I know, reflects what many other
businesses in Stirling suspect.
Stirling Castle’s web site hails the fact that
“Stirling Castle named as one of top 40
experiences in Europe by Lonely Planet”
which should be brilliant news for Stirling.
But is it really?
See www.stirlingcastle.gov.uk/lonely-planet
I have long argued that Stirling Castle is
owned by the people of Stirling and in turn
Scotland. It is managed on behalf of the
people of Stirling and Scotland by Historic
Scotland, an organisation that does a su-
perb job in so many ways, no doubt collect-
ing huge amounts of revenue for the Scot-
tish Government.
BUT in common with many of the attractions
that Historic Scotland manage, from their
head quarters in Edinburgh, there is VERY
POOR local accountability. There is next to
no monitoring on what the attraction does
to work directly with other local tourism
businesses.
Let me give you a local example to Stirling.
On the next page you will read about Stirling
Walking Tours a private initiative to have
something happening for tourists at the top
end of town, Historic Stirling. While this new
venture is trying to establish itself, it finds
last summer, Historic Scotland in August,
giving out free walking tours, with absolutely
no reference to this new venture that is on
their doorstep.
I am sure Historic Scotland will come out
with a lot of rhetoric, telling us what a su-
perb job they do in Stirling, which is true in
many ways. BUT until they address this is-
sue of people ONLY visiting Stirling Castle
and work out with other tourist businesses ,
they will be letting Stirling down. Maybe this
is an opportunity for Destination Stirling, to
show it can make a difference? Can Desti-
nation get this fabulous attraction working
in a meaningful way with the many other
businesses in Stirling? In my opinion, Stir-
ling is being let down by this jewel in its
tourism crown!
2. Accommodation, we distribute our
Explore guides to a number of areas across
Scotland. We have a spread sheet which
records all the hotels, B&B, Guest Houses,
Campsites we can find in each area. Stirling
has always been light in accommodation
compared to other areas of Scotland.
I know when I speak to businesses in the
town they tell me on occasions they find it
hard to identify where there are available
beds to send visitors.
So my next wish for Destination Stirling, to
make a difference, is to have a system, that
allows your members (which should be all
tourism businesses in the Stirling area), to
record their availability. It should be free of
charge and all accommodation providers
and businesses can direct visitors to availa-
ble rooms in the area.
One of the national accommodation lodges
in the Stirling area, told me their property is
one of the busiest in the UK and yet I am
told by other accommodation providers that
there is spare capacity.
I ask Destination Stirling to ask its accom-
modation providers what they think will
work, what they believe will help. This could
be done quite simply through Survey Mon-
key and then a pilot group to come up with
a possible solution to share with its mem-
bers, BEFORE any funds or construction
costs are committed.
3. One Day Destination. Stirling is
seen as a one day visit, by many people. I
suspect, if I read some of the travel guides,
they will recommending a one day visit. Why
do so many people travel to Stirling from
Edinburgh for the day?
So my next wish for Destination Stirling to
make a difference, is to stop and ask your-
self and your members what Stirling has to
do to be more than a day trip?
Stirling has so much going for it and many
has not established what Stirling is about.
What makes Stirling unique? What sets
Stirling apart from all these other great plac-
es in Scotland for visitors to visit?
Again I suggest Destination Stirling gets a
pilot group of its members to brainstorm
this subject and come up with what its
members think sets Stirling apart.
What do I think?
Stirling Castle, the NEW Bannockburn Cen-
tre and the Wallace Monument are three
MUST see destinations. BUT how do we
make visitors, who only come to Stirling for
a day, leave feeling they have missed out?
I am told there are seven battle sites
around Stirling. Is it possible to highlight
these sites? Is there anything there?
Stirling was at the heart of the Scottish
Wars of Independence,. Independence is a
term that resonates with nations and cul-
tures across the world. Is this 13th century
struggle worth make more of? Is there an
opportunity of putting a story together that
joins up the three great historic attractions
in away that tells a much bigger story?
One final thought, Stirling is a hard place to
beat, in terms of location , it is on the main
road and rail network. Now how about Desti-
nation Stirling getting the message out that
people should use Stirling as their base
when on holiday. Surely it is much easier to
travel from Stirling to Edinburgh by public
transport than the other way round.
4. Events Drive Tourism. I ask Desti-
nation Stirling to stop and think what events
can it deliver? Events bring people to an
area that would not have otherwise have
been there. I ask Destination Stirling to
come up with one new big event each year.
Events do not just happen they take time to
grow, you need to allow 3 to 5 years for
them to mature. We have been involved in
the Enchanted Forest, (1st yr 2,500 to
40,000+ people in 10th yr). Etape Caledo-
nia , (1,200 participants 1st yr, to 5,500
selling out in under 12 hrs in 8th yr).
5. Finally and probably most im-
portant of all. Remember Destination
Stirling, you have joined the rest of us who
have for years been marketing Stirling. It is
fantastic you have all this public money, but
do not get carried away with your own self
importance. Work with us, be open, be in-
clusive, you should be the catalyst for get-
ting us all to be part of a joined up strategy.
We all want Stirling to win!!
Stirling Tourism wish list for Destination Stirling!
Page 3 April 2014
4
Old Town Tours a Hit with Tourists
New character-based guided tours of Stir-
ling’s old town are getting rave 5 star re-
views from visitors on Trip Advisor and are
already rated number 4 activity to do in
Stirling!
Launched last summer by new start-up com-
pany Stirling Walking Tours, the daytime
tours depart from the Cowan’s Hospital next
to the Church of the Holy Rude and offer an
entertaining mix of comedy, drama and
storytelling.
The tours for 2014 are running in May, June
& Sept at weekends and Wednesdays to
Sundays during July & August. Tours last 70
mins.
The popular tours are being operated by
well known local guide David Kinnaird, fa-
mous for his Stirling GhostWalk tours and
hangman prison tours at the Old Town Jail
until its recent closure. David commented:
‘’Our daytime tour highlights the history of
often overlooked characters, events and
locations from the Burgh's colourful past.
The Old Town Explorer tour is an exciting
opportunity for me to share my enthusiasm
with locals and visitors alike."
Visitors really enjoy the performance ele-
ment, as tours involve real histori-
cal characters from our past,
including costume changes!
No minimum numbers are re-
quired on tours and there are big
discounts for children and con-
cessions. Tickets can be pur-
chased on-line, from the Tourist
Information or the Guide 10 mins
before the tour.
FREE tours for local Tourism busi-
nesses
If you would like to come on a FREE tour or
take leaflet stock, simply get in touch. Con-
tact [email protected]
www.stirlingwalkingtours.com
Old Town Tour
Departs:
May, June & Sept Sat & Sundays
2pm, 4pm
July & August Wed –Sunday 2pm,
4pm
Meet: Cowan’s Hospital next to
the Church of the Holy Rude
Tickets Book On-line, from your
Guide or Tourist Information (Old
Town Jail)
Stirling Walking Tours
Page 4 April 2014
“Meet:
Cowan’s
Hospital
next to the
Church of
the Holy
Rude.”
Opened in December 2013, the Maharaja’s
owners set out to produce curries that were
produced in the distinctive style of northern
India, curries full of special flavours.
Kamaljeet, or Ricky using his British name,
will often be found at the front of house
welcoming guests, tells us ‘We totally refur-
bished the restaurant when we took it over.
We also had a long hard look at the dishes
we put on our menu.’ He continued ‘we
have also introduced a number of dishes
from India that we felt would go down well.
We also produce a range of popular British
curries.’ The staff will help advise dishes to
suit your taste and new experience.
The Mararaja has a
private dining area
which can seat up
to 14 people that is
available at any
time if you want a
more secluded
celebration.
They can also cater
for special dietary
needs, such as
gluten free and nut
free dishes on re-
quest.
3 course lunches
from £6.95 is arguably the best deal in Stir-
ling. The Mararaj is very conveniently situat-
ed in King Street, a short walk from the Rail
& Bus Stations, the Thistle Centre or a trip
to the old town.
Special children’s menu includes western
food such as burgers, fish fingers, chicken
nuggets, etc.
Lots of good reviews on Trip Advisor.
Maharaja Authentic Indian Cuisine
“Maharaja
Authentic
Indian
Cuisine
Stirling’s
newest
Restaurant”
5
Jimmy Chungs
Located 2 minutes from Stirling’s main
shopping street is Jimmy Chung’s Chinese
Buffet Restaurant, an establishment that
has been running successfully
over the last decade.
Jimmy Chung’s Chinese Buffet
can boast we are Stirling’s flag-
ship Chinese restaurant. For
choice, there are ample selec-
tions, over 15 starters and 20
main courses at any one time on
a daily basis.
For authenticity, we have experi-
enced chefs from all over South
East Asia to create dishes that
taste to perfection. For service, our staffs
engage with locals and tourists alike and
make every customer feel like right at home,
and for price, we certainly will not make a
hole in your wallet!
Many of our customers are
locals who know exactly
where we are, but we are
also known to tourists who
are exploring Scotland and
also students from abroad.
Only a 5 minute walk from
the historic site of Stirling
Castle and Stirling Universi-
ty, there is nothing better
after a day of exploring but
to sit back, recharge and fill
up with all you can eat Chi-
nese buffet, and if you have any room left
there is a fine selection of fresh fruit des-
sert to finish off your day.
No wonder after all these years, we are still
Stirling’s finest Chinese restaurant
Page 5 Explore Stirling Tourism Newsletter 2014
“2 minutes
from Stirling’s
main street,
Jimmy Chung’s
Chinese Buffet
Restaurant”
Corrieri’s Pizzeria and Fish & Chip Shop
When Corrieri’s opened in Causewayhead
50 years ago, the fish and chip shop was
the mainstay of our business. We have
grown over the years, developing into an
extremely popular pizzeria, fish and chip
shop, café and ice-cream parlour but still
retain the same traditional values.
Our latest refurbishment of the fish and
chip shop in January 2014, introduced a
state-of-the-art frying range, thereby main-
taining the freshness of the product by
cooking to order. Fish is supplied daily from
the Glasgow fish-market and potatoes from
a local potato merchant.
In addition to our well-loved fish and chips,
Corrieri’s is renowned for its delicious thin
crust pizzas, freshly prepared using
the finest pizza flour, home-made
tomato sauce and fresh mozzarella
cheese, and cooked in an authentic
Italian pizza oven.
Famous too for our pasta, (gluten-free
pasta available), freshly prepared
lasagne and pasta sauces, prepared
with fresh ingredients – fruit, vegeta-
bles, meat and fish sourced locally or
freshly imported from Italy. To com-
plement our delicious food we offer a
carefully selected list of our favourite
Italian wines and a selection of beers,
soft drinks and legendary milkshakes,
made with our award winning ice-
cream which is freshly made on the
premises in a wide choice of flavours.
Or why not relax with a cup of our deli-
cious Italian roasted coffee.We strive
to maintain the highest standard at all
times with fresh home-made products
enjoyed by a regular following of local
customers and many tourists each
year.
We look forward to seeing you.
Robert and Peter Corrieri
6
Brea
Accessibly located at the entrance of Stir-
ling's Old Town, Brea prides itself in making
the regular comforts of dining out
that little bit different. An eclectic
menu which is appropriately suit-
ed for the season, every dish is
made to order by the staff of
trained and qualified chefs, to
ensure the highest quality re-
mains consistent.
With produce that have either
been locally or specially sourced,
each dish has been designed to
get the best flavours from their
ingredients. A selection of fish
courses, including mussels, scal-
lops and salmon, allow you to get
a flavour of what Scotland has to offer.
Alongside a range of traditionally prepared
steaks and vegetarian friendly meals, Brea
seeks to satisfy the most discerning of ap-
petites, understanding particular dietary
requirements and preferences.
However, what places Brea above the rest is
their selection of gourmet burgers. Prepared
using a secret recipe, their selection - in-
cluding steak, lamb and chicken – has
made the restaurant a success with the
local area. If their options are not to your
taste, then you can always go for something
a little more inventive and create your own
burger (challenge) from a variety toppings
and other accompaniments.
The quaint restaurant space itself allows for
a more welcoming atmosphere. The friendly
and approachable front of house team are
always accepting to any enquiries in regards
to the menu. The choice
of wine has been spe-
cially selected to compli-
ment all the dishes on
the menu and satisfy
the most picky of con-
noisseurs. On the beer
and ale side of things,
Brea proudly boasts
itself as being the only
establishment in Stirling
that offers a variety of
beers and I.P.As from
the popular Brew Dog
company. However, if
you are more partial to
a craft ale or cider, then you can choose
from the selection provided by the Loch
Fyne Brewery or the up-and-coming Thistly
Cross. Naturally, if you don't even know
where to begin with their vast selection, the
Brea team are fully clued up on what each
beverage offers, so they will have no prob-
lem helping choose one that's right for you.
While also offering lunch and breakfast
deals during the day, Brea warmly wel-
comes bookings and folk who are just pass-
ing by. For any more enquiries or to reserve
a table, why not call them on
01786446277.
Or to see a copy of the menu, just drop by or
email [email protected]. You won't
regret it for long.
Page 6 Explore Stirling Tourism Newsletter 2014
The Stirling Arcade
Look for the entrances to The Stirling Ar-
cade in King Street and Murray Place and
inside you will find Stirling’s hidden treas-
ure… Steeped with history and stunning
architecture you will be able to discover the
true beauty of the Arcade which has recent-
ly benefited from an extensive renovation
and redecoration programme. The internal
refurbishment has encapsulated the origi-
nal history of the Grade B listed building but
with a stylish modern twist to give you an
unforgettable shopping experience.
What makes The Stirling Arcade truly
unique is our diverse range of specialist
independent retailers that you wouldn’t find
on the High Street. From contemporary
Scottish gifts to high fashion, you’ll definite-
ly find something special from our mix of 20
different outlets. We are also proud to have
Stirling’s only vegetarian café and one of
Scotland’s best Italian restaurants, for
those moments you would like to sit and
relax.
We are delighted to welcome our newest
editions to The Stirling Arcade – Amilou
Bridal and sister shop Everything but the
Bride, dedicated to making the most im-
portant day just the way you want it. Stock-
ing Enzoani exclusively along with other
sought after wedding dress designers as
well as Mother of the Bride and Bridesmaid
outfits. We also have the pleasure of wel-
coming The Oriental Centre- Specialist in
Oriental food and Sushi take out. Experi-
ence shopping as it should be – personal,
enjoyable and relaxing.
“A small and
independently
owned
restaurant,
Brea lives by its
motto of
'love food'.”
7
No 2 Baker Street
No. 2 Baker Street has a real history within
Stirling having operated over many dec-
ades. It offers much to both locals and tour-
ists alike and has a real new
oldie worldy feel to it with
wooden beams and a relaxed
and inviting atmosphere. It
attracts a wide clientele rang-
ing from locals, tourists and
local celebrities of all ages and
from all walks of life.
Throughout the year we offer a
wide variety of entertainment
with an eclectic array of music
played on a Wednesday
through to Saturday nights as
well as on the second and last
Sunday of each month. This
ranges from acoustic sets, soft
rock, a newly established jazz set and much
more. On a Wednesday evening we hold a
jam session with one of Stirling’s legendary
musicians- Ted Christopher.
We have recently introduced BT Sport which
although only new has started to bring in a
new clientele as well as offering something
new to existing customers who previously
would go elsewhere to watch football, tennis
etc. We provide an excellent venue for those
who wish to watch the football without the
hooliganism that other venues can some-
times present.
Although not within the old part of Stirling
we get a lot of passing tourist trade being
on the main street down from the castle, old
town jail and Church of the Hollyrood. Add-
ing to our attraction we offer a versatile
menu with a wide variety of food that will
suit most peoples needs as well as an array
of cask ales which change regularly and
consist of both local, for example ales from
the Harviestoun brewery and
Williams Brothers brewery as
well some from further afield; for
example Orkney brewery, Wells
and Young brewery and Timothy
Taylor’s. With being the only real
venue within Stirling that offers
ales to a high standard and with
a wide variety many tourists will
come in after seeing us in the
good beer guide (as well as the
good pub guide) to sample some
of the local ales and we see a
definite increase in sales of ale
through the months of April and
September as a result of the
increased footfall of tourists. In
addition to this we host a bi-annual real ale
festival.
A few years ago we featured in a television
advert for visit Scotland featuring Scotland’s
own Neil Oliver from Coast who provided the
voice over. Secondly, we featured in a BBC
Alba program back in 2011 featuring live
Scottish music.
Page 7 Explore Stirling Tourism Newsletter 2014
“No. 2 Baker
Street has a
real history
within Stirling
having
operated over
many
decades. ”
8
Stirling Smith Art Gallery and Museum 2014 is a really special year for Stirling, with
the Ryder Cup, Commonwealth Games, Year
of Homecoming and 700th anniversary of
the Battle of Bannockburn.
It is also an important year for the Stirling
Smith, which celebrates its 140th birthday.
At the beginning of the year came four im-
portant birthday presents. The Public Cata-
logue Foundation published the Central
Scotland and
Fife volume
with photo-
graphs of paint-
ings in public
collections, and
the cover im-
age features
‘The Cuban
Cigarette’ a
painting by the
galleries found-
er, Thomas
Stuart Smith
(1815-1869).
All of the Smith’s 820 paintings are fea-
tured; six of them are given a full page each.
Present 2 is the novel
‘The Shadow in the Gal-
lery’ a crime thriller by
Dr. Thomas Christie, who
is a former Smith Admin-
istrator. The action is
placed in the early years
of the Smith and fea-
tures the fictional story
of a missing emerald.
Present 3 is the Stirling 2014 banner, a gift
from the Stirling Embroiderer’s Guild, sewn
by 20 members and featuring the land-
scape, built and natural heritage of Stirling-
shire. The banner is a portable, travelling
advertisement for Stirling and the Smith, as
well as a useful backdrop for TV and Film
Interviews.
‘A Heavenly Gift’ came from Stirling- based
artist June Carey in the form of a mural
which graces the space above the doorway
of Gallery II. Two angels share a shower of
stardust and carry the Guildry Ring (1360)
and the town key (1746) over their arms,
referencing the original gift of Thomas Stu-
art Smith in 1874, and the importance of
Stirling’s history.
As always, the Stirling Story is a permanent
feature at the Smith. We like to tell visitors
that they haven’t seen Stirling until they’ve
seen the Smith.
The exhibition programmes commemorates
significant events. On 11 April 1914, the
famous film maker Norman McLaren (1914-
1987) was born at 21 Albert Place, opposite
the Smith.
The exhibition ‘A Dream of Stirling – Nor-
man McLaren’s Scottish Dawn’ runs 11
April – 22 June at the Smith, and is present-
ed from the University of Stirling Archives
and McLaren 2014.
From 16 April – 12 October, the Bannock-
burn 700 exhibition ‘Remember Bannock-
burn’ looks at the 699 years and 363 days
since the battle was fought.
From 24 June – 17 August, the Dunedin
Through Time Exhibition celebrates the 50th
Anniversary of the twinning between the
cities of Stirling and Dunedin, Florida.
23 August – 26 September sees Hugh
Green’s Stirlingshire featured in a retrospec-
tive exhibition of the work of water colour
artist Hugh Green (1891-1972).
For further information, contact
Dr. Elspeth King
Director, Stirling Smith Art Gallery and Mu-
seum
Dumbarton Road
Stirling
FK8 2RQ Tel 01786 471 917
www.smithartgalleryandmuseum.co.uk
Page 8 Explore Stirling Tourism Newsletter 2014
9
Explore Scotland Social Media and What’s On.
I would like to introduce myself as part of
the Explore Scotland Team. My name is
Fionna and I co-ordinate the social media
sites Facebook, Twitter & Google+ for Ex-
plore Scotland and look out for events to
add to the events (What’s On) section of the
Explore Scotland web sites.
Events – What’s On.
We coordinate the events in the area on the
What’s On section of the web site, by high-
lighting the events in the area. If you are on
holiday, how much time do you spend trying
to find out where all the events are? Surely
better to have them all in one place!
What makes the Explore What’s On so spe-
cial?
Well you and your guests can:-
Sort events by category; family, mu-
sic, outdoors, markets, talks etc.
Sort events by date of arrival and
departure for your guests.
Print the sorted events off – to pre-
sent to your guests on arrival, so
they have all the events dur-
ing their stay.
Monthly What’s On brochure.
Each months events are
compiled in to an on line
brochure which you can print
off for your guests. We know
hotels, Guest hous-
es, that print off the
months events bro-
chure and leave it in
the reception for
their guests, reprint-
ing if guests take it
away with them.
Adding events FREE of charge – if
you are running a tourist event (it
can be of interest to locals too), and
would like it to be included in the
above, all you have to do is:-
Go to the Explore What’s On
web site section.
Top left, just under the logo,
click on ‘Submit your event’
link
Fill in your event details.
This will come to us at Ex-
plore Scotland and we will
double check all the con-
tent before publishing it.
We try and do this process
as quickly as possible, usu-
ally with in 24 hours, your
event will be live.
Social Media.
I manage the day to day
Explore FaceBook, Twitter and
Google+ channels, talking
about and championing
the area, promoting many
of the events that are on
during each month in the
What’s On.
If you would like me to help pro-
mote an event coming up, please
make sure the details are in our
What’s On page. You can send a
photo too and I will add it to the
entry to help enhance it. I will then
post and talk about your event on
our social media sites and help you
get your message out.
Also let me know when you have
something to say and you would like our
support in helping to get the word out, we
will be delighted to support you, if at all
possible.
You can contact me on
Page 9 Explore Stirling Tourism Newsletter 2014
10
National Wallace Monument Referbishment
STRONG VISITOR NUMBERS IN 2013
SET THE SCENE FOR
NATIONAL WALLACE MONUMENT REFUR-
BISHMENT
A strong increase in visitor numbers has
been recorded for the 2013 visitor season
at Stirling’s National Wallace Monument,
allowing the operators of the famous attrac-
tion to look forward with confidence to
2014, when the building which has been
welcoming visitors since 1869 will undergo
a major refurbishment.
Between April and September this year the
Monument received almost 79,000 visitors,
an increase of over 6% on the same period
in 2012, and a strong indicator of how the
good weather helped to strengthen the ap-
peal of Stirling as Scotland’s heritage capi-
tal. Now the operators of the attraction are
planning to build on this growth in 2014,
with the opening of new exhibition galleries.
ONE OF STIRLING’S FIRST VISITOR ATTRAC-
TIONS
“When it opened in 1869, The Wallace Mon-
ument was one of the first purpose-built
visitor attractions in Stirling, and appropri-
ately it tells the story of one of the first char-
acters from Scottish history to be acclaimed
as a national hero”, remarked Zillah Ja-
mieson of Stirling District Tourism, which is
responsible for the management of the
historic building. “The story of Wallace is
central to the story of Scotland itself, so we
want to make sure that it is told in a way
which is every bit as captivating for today’s
visitors as it was when the Monument first
opened its doors. Stirling will be in the spot-
light in 2014, and the Monument
has an important role to play in
enabling visitors to gain a power-
ful impression of the historic city,
and an understanding of the part
Wallace played in shaping Scot-
land”
VICTORIAN INGENUITY MEETS
MODERN TECHNOLOGY
The refurbishment of the Monu-
ment will involve the installation
of new displays and exhibitions
in all three galleries within the
historic tower, and as visitors
enter the building they will first
hear the story of The Battle of
Stirling Bridge, re-told through an
exciting new initiative. David Campbell, of
specialist contractors Campbell & Co., ex-
plained how a 19th Century innovation will
be wrapped up in the latest digital technolo-
gy: “In 1862, whilst the National Wallace
Monument was being built, Professor John
Pepper developed an illusion technique
using mirrors and reflective glass, to make
characters appear and disappear. That
same principle will be used at the Monu-
ment to present a new film in which William
Wallace and Andrew de Moray discuss The
Battle of Stirling Bridge, reflecting on Scot-
land’s victory, and thinking about what lies
ahead”.
The story of the Battle of
Stirling Bridge, and of
William Wallace, sets the
scene for the Battle of
Bannockburn, which will
be the focus of the new
National Trust for Scotland
Visitor Centre, due to open
in 2014. The investment
in these two heritage des-
tinations, following the re-
opening in 2011 of the
Royal Palace at Stirling
Castle, will mean that
visitors to Stirling will be
able to trace the story of
Scotland through three
outstanding attractions.
Page 10 Explore Stirling Tourism Newsletter 2014
“Strong Visitor
Numbers in
2013 set the
scene for
National Wallace
Monument
Refurbishment”
11
Mediterranea
Page 11 Explore Stirling Tourism Newsletter 2014
THE COLD BEER COMPANY is Stirling's larg-
est pub, situated in the old post office on
Murray Place. The clue is in the name - we
specialise in beer! With over 30 draught
and bottled beers from more than 14 coun-
tries, our range includes cask, craft, draught
and bottled beers from around the world,
with a healthy selection of local beers from
Scotland. Whisky is also very important to
us and our whisky list has over 200 single
and blended malts.
If sport is your thing, you won't miss
a trick with us! We have three feeds
and 9 big screens so you won't miss
a minute of the action here! From
rugby to boxing, and football to golf,
2014 is going to be a great year for
sport!
We also serve great tasting, home-
made food every day from 12-9pm,
and there is something for every-
one, including our fantastic, award
winning fish and chips, and a great
range of specials which changes
weekly. We have a fully licenced
street cafe in the summer months,
and a covered, heated smoking terrace for
when it's a bit chillier out!
Come and join us at the Cold Beer
Co....Great beer, great food and great ser-
vice.
84-86 Murray Place, Stirling, FK8 2BX
Tel 01786 463524
www.coldbeercompany-stirling.co.uk
The Cold Beer Company
There have been plenty of exciting new
changes this past year at Mediterranea. In
addition to tweaking our menu a bit in offer-
ing more dishes from The Middle East and
Greece (our heritage) we’ve added an addi-
tional chef, born and raised in Lebanon who
has a wealth of experience with Levantine
cuisine. We have received plenty of positive
feedback by old and new customers alike
regarding dishes such as Shish Taouk; Leb-
anese grilled chicken skewers with mush-
rooms seasoned with garlic and served with
tabbouleh and pita, and baba ganoush; a
Levantine dish of smoked scented auber-
gine dip blended with lemon, tahini and a
hint of fresh garlic, served with vegetables.
Another popular dish we’ve been serving a
little over a year now is Greek Gyros, pro-
nounced ‘yeros’, which consists of crispy
pork shavings roasted on a vertical spit and
served with pita bread, tomatoes, onions,
tzatziki (yoghurt sauce) and home-made
chips. The dish comes as a main course or
as individual wraps, the most popular street
food of Greece and a big hit as a take away
option.
But we haven’t forgotten some of our fa-
vourite tapas dishes and we are now using
a new Spanish foods supplier, who is provid-
ing us with some of the finest quality chori-
zo and Serrano ham available to the UK.
In addition to the changes to our menu we
are proud of the fact that our restaurant,
with its amazing basement space has be-
come a hob for many live and international
events, hosted by local promoters, out of
town promoters, and students alike.
Events this past year included live Sunday
afternoon gigs by various bands such as
Wingin’It, Rusty Nail, and Mojo. DJ club
nights with professional sound and lighting
systems provided, Salsa and Latin night DJ
parties, Greek nights with a special all
Greek menu including music, charity fund
raisers with live music and other forms of
entertainment, Monday night jam sessions
at 10:00 pm every Monday, a second Thurs-
day of the month poetry evening, which
included a poetry slam this past March, and
even a Brazilian style Carnival party hosted
by a group of Brazilian students from Stirling
University.
We have even hosted art and jewellery exhi-
bitions and allow local theatre and film soci-
eties to use our space for putting on produc-
tions. If anyone is interested in putting on
an event
and we
have availa-
bility we
would be
glad to lis-
ten to you.
Follow us on
Facebook to
get the lat-
est updates
for future
events.
12
The Allanwater Brewhouse
Page 12 Explore Stirling Tourism Newsletter 2014
The Allanwater Brewhouse used to be
Bridge of Allan’s best kept secret; a sleepy
little microbrewery, located behind the
Queens Hotel, where one could try all kinds
of Real Ale and lose themselves in the warm
and homely atmosphere. The pub would
shut at five, and was frequented mostly by
loyal locals and curious tourists.
This year, however, the Brewhouse extend-
ed their opening hours, built a stage in the
corner of the pub, and embraced all those
eager to discover the authentic and welcom-
ing experience that only The Allanwater
Brewhouse can offer. And it hasn’t gone
unnoticed – in 2013 alone the Brewhouse
won ‘Best Business’ in the tourism category;
Tripadvisor’s ‘Certificate of Excellence’; and
featured in the ‘Good Beer Guide 2013’.
Websites such as
‘Yelp’ and Tripadvi-
sor are flooded
with glowing re-
views, and they
have even earned
the stamp of ap-
proval from Stirling
University’s student
newspaper.
Music nights are
diverse – expect to
see upcoming tal-
ent from every cor-
ner of the world, as
well as rising stars
such as Stevie Jackson from Belle & Sebas-
tian and local band Rail Fan – and busy;
more proof that the Brewhouse’s cozy, fun
atmosphere has tempted all sorts of people
through their doors.
Owner and master brewer Douglas Ross
attributes much of the Brewhouse’s recent
success to their adoption of social media.
“We’re connecting with our customers more
than ever now. One of the things people
value about us is the friendly, familial at-
mosphere about the place – and now we’ve
brought that personality online. We can
interact directly with our customer base and
plan new brews and events around what is
important to them.”
There is no doubt that the Brewhouse is
growing in popularity – and it won’t stop
there. Douglas plans on officially re-
branding the pub to reflect its new place in
the community.
Several local celebrities have already con-
firmed attendance at the VIP re-launch par-
ty, and the Brewhouse team are currently
working on an innovative way to unveil the
rebranded pub to the public. Expect great
things!
13
Drouthys Neebors
Drouthys Neebors, meaning Thirsty Friends,
takes its name from one of Scotland's most
famous poems Tam O'Shanter written by
one of Scotland favorite sons, Robert Burns.
Inside you will find a quirky and
quaint interior with nautical maps
covering the walls, and a small
fishing boat against the back wall.
Slate flooring, wood panelling and
hand made furniture combine to
give the pub a comfortable homely
feel.
The Scottish Theme is central to
this busy and well loved local pubs
food and drink offering as well. A large se-
lection of Malt Whiskies from all of Scot-
land's major distilleries and a few hidden
gems from some lesser known whisky hous-
es make it a must visit for whisky lovers.
Scottish Lagers and Beers, and
home cooked food will let you
soak up the experience of a
traditional Scottish pub. The
sausages are from the World
Famous Crombies of Edinburgh
and are worth stopping off for
on their own!
Drouthys, as it's known by the
locals, also has a busy sched-
ule for entertainment. Cocktail
making classes, and whiskey tasting eve-
nings mid week, then at the weekend, every
Friday and Saturday night, live local music
takes centre stage. Space is hard to come
by at these events so if you want a seat to
enjoy the entertainment and hospitality best
arrive early so you can relax and let the time
melt away.
For any further Information and bookings
you can contact Drouthy Neebors by.....
Email: [email protected]
Phone: 01786 450 858
Facebook: https://www.facebook.com/
DrouthyNeebors (QR code to follow)
Page 13 Explore Stirling Tourism Newsletter 2014
“Drouthys
Neebors,
meaning
Thirsty
Friends, ”
Hop on down to the Kilted Kangaroo
The Kilted Kangaroo is an Australian-
themed Bar & Grill House in Stirling City
Centre. If you’re looking for some tasty tuck-
er, a cold beer and some bonza entertain-
ment every night of the week then look no
further.
The guys at
the Kilted
K a n g a r o o
pride them-
selves in hav-
ing the some of the freshest and most af-
fordable pub food in the whole of Stirling.
They offer a great selection of dishes from
across the globe made from locally sourced
produce, with something to suit everyone.
There is a child-friendly section to the menu
and they also cater for Vegetarian and Glu-
ten-free diets.
Whichever night of the week you find your-
self at The Kilted Kangaroo, you’ll find en-
tertainment to enjoy and even get involved
in from 9pm.
They even stay open until 2am of Friday and
Saturday nights, the latest pub in the whole
of the city.
Mon: DJ Charlie’s Musical Bingo
Tue : Live Music Open Mic
Wed: Red Stag Pub Quiz
Thu: Kilted Karaoke
Fri: Tony’s 10p Jukebox
Sat: Live DJ Party Night
Sun: Sunday Chillout
When the sun hits Stirling, the Kilted Kanga-
roo really comes alive with its gigantic beer
garden. The BBQ is lit and the outdoor bar is
fully stocked for a fantastic day in the sun.
Outdoor TVs show all the summer sport and
Live Music is played on the beer garden
stage. There really is no better place to be in
the sun!
All of their events such as Stand-Up Come-
dy, Sportsmen’s Dinners and Music Festi-
vals are listed on their website:
www.kiltedkangaroo.com
They can also be found on Facebook, Twit-
ter and TripAdvisor. Booking is recommend-
ed and can be done by calling them on
01786 451130 or by booking online for
your conven-
ience.
Hop in an say
G’Day!
The Kilted Kangaroo
14
The Big Hitters on the Internet!
The big hitters - accommo-
dation booking engines
dominate the Internet
I remember back in 2000, there was a web
site called Smooth Hound, that was the
leader in providing bookings for accommo-
dation providers. Almost every where we
went we would see their stickers on the
doors of hotels and guest houses.
I have just done a quick search and Smooth
Hound is still around, but I no longer see it
appearing in the accommodation searches
as it once did.
The current big players
that we hear many ac-
commodation providers
talk about are Book-
ings.com, Late Rooms,
and Trip Adviser.
Bookings.com
Wikipedia tells us
“Booking.com is a Dutch
online booking portal,
owned and operated by
Priceline. It was established in 1996, and
offers accommodation booking. It claims to
deal with more than 550,000 room nights
reservations per day, and in 2013 account-
ed for more than two thirds of Priceline's
revenue. It was acquired by Priceline in
2005. Booking.com is available in more
than 41 languages.”
Who are Priceline? Wikipedia tells us
“Priceline.com is
an American com-
pany and a com-
mercial website
that claims to
help users obtain
discount rates for
t r a v e l - r e l a t e d
purchases such
as airline tickets
and hotel stays.
The company is
not a direct sup-
plier of these
services; instead
it facilitates the
provision of
travel ser-
vices by its
suppliers to
its custom-
ers. It is
h e a d q u a r -
tered in Nor-
walk, Con-
necticut, United States.”
No registration fees, subscriptions or
fixed costs - Registration with Book-
ing.com is completely free. There are
no sign-up or subscription costs.
Commission-based model - Guests pay you
directly, so you don’t have to wait for pay-
ment. You will receive a monthly commis-
sion invoice from Bookings.com based on
the guests that stayed with you that month.
Trip Advisor.com
Wikipedia tells us “TripAdvisor
was an early adopter of user-
generated content. The web-
site services are free to users,
who provide most of the con-
tent, and the website is sup-
ported by an advertising busi-
ness model.”and “TripAdvisor
Media Group operates seven-
teen travel brands.”
The site that many business
owners hate, while many
agree at the same time using
it to help them make their
holiday choices.
The Guardian sums up the
situation quite well in an arti-
cle “Barely a week goes by
without the restaurant indus-
try and TripAdvisor falling out.
Last week, it was reported that mischievous
web-users had propelled a fictitious venue
to a top ranking in Brixham, reports fol-
lowed this week about how it was all a ruse
to prove you can game the system, while,
despite vociferous objections from its own-
er, a Yorkshire restaurant had numerous
positive reviews removed, after TA's filters
judged them suspicious. Claims and coun-
ter claims swirl around such stories, most
generating more heat than light.”
The article sums up the situation quite well
too “Me? I'm happy to go one better and
admit that in researching my "budget eats"
series for the Guardian, I find TripAdvisor
invaluable. As one of several research tools
(local contacts, trawling guides, blogs and
so on) it regularly points me towards excel-
lent cafes and restaurants that I would oth-
erwise have missed.
TripAdvisor is very quick, it's very democrat-
ic and so, particularly at that sub-£10 price-
point, it's useful. Of course, places crop up
in any town's top 20 that are there because
said venue does an enormous carvery/it's
Nando's/the chef spends more time drum-
ming up online support than cooking, but to
ignore TripAdvisor would be peculiarly arro-
gant, and self-defeating.”
So Trip Adviser is a necessary and important
part of a tourist businesses marketing,
whether you like it or not.
As one commentator said, “Love it or hate
Page 14 Explore Stirling Tourism Newsletter 2014
“Barely a
week goes by
without the
restaurant
industry and
TripAdvisor
falling out.”
15
The Big Hitters on the Internet! (cont).
it, no one in our industry can afford to ig-
nore Trip Advisor.”
One restaurant owner of a very
good establishment in Highland
Perthshire told he that “The res-
taurant standards around here
are generally of a very good stand-
ard” adding “It was due in some
greater or lesser extent to Trip
Advisor, you just can not ignore
it.”
So what should you as a business
owner do about Trip Advisor?
Trip Adviser does have a
page with ‘Top Tips for Deal-
ing with Negative reviews on
Trip Advisor’ Our sugges-
tion is:-
Our suggestion is:-
Monitor your TripAdvisor
page. You can not expect all
feedback to be positive, do
NOT get upset when you are
criticised.
Respond to all reviews, both
positive and negative, diplo-
matically and with as much
objectivity as you can mus-
ter. Remember try as it
might, TripAdvisor cannot
ensure all reviews are from
genuine customers.
You can report reviews
to TripAdvisor you con-
sider are false and
TripAdvisor does claim
to investigate and
remove any that it be-
lieves are suspicious.
This process can be frustratingly inef-
fective as it is almost impossible
to prove that a review is not genuine.
Importantly, remember with TripAdvisor take
everything you read with a good pinch of
salt, enjoy the positive reviews, take heed of
the constructive criticism, and if you receive
false reviews be flattered as some one sees
you as a threat!
John McEnroe said, “Everybody loves suc-
cess, but they hate successful people.”
Page 15 Explore Stirling Tourism Newsletter 2014
John McEnroe
said, “Everybody
loves success,
but they hate
successful
people.”
16