stitching together a ux strategy for wearables and the mobile mainframe

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Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other wearable devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user.

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Page 1: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Stitching Together a UX Strategy for Wearables and the Mobile MainframeBig (D)esign Conference Friday, Sept 5 at 1:00pm in the Mobile (Trinity V) by Philip Likens

Page 2: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Love & HateWearable

@PhilipLikens

Page 3: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

7 Questions For New Tech1.What is it? 2.What can it do? 3.Why does it matter? 4.Who are the leaders? 5.How do I design for it? 6.What does it mean for our profession? 7.Where are we headed?

Page 4: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHAT IS IT?

Page 5: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WearablesBody-borne devices with complex interfaces, visual displays, multiple use cases, ongoing connectivity, and some computational power.

This is not to take away from smart clothing, etc.

WHAT IS IT? /

@PhilipLikens

Page 6: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Internet Of Things Is Here!WHAT IS IT? /

All things working in perfect harmony! @PhilipLikens

Page 7: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Er…Internet Of Thing?WHAT IS IT? /

All things funnel through 1 thing - the Mobile Mainframe! @PhilipLikens

Page 8: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

– Google IO 2014 Keynote

“…And finally, users always have their smart phone so we want to make sure all these

connected experiences work based on your smart phone: be it your wearables, be it your car, or like we have shown with Chrome Cast, your

television…”

Page 9: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Internet Of Things?WHAT IS IT? /

@PhilipLikens

Page 10: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHAT CAN IT DO?

@PhilipLikens

Page 11: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

LogWHAT CAN IT DO? /

Athos @PhilipLikens

Page 12: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Notify

MetaWatch M1

WHAT CAN IT DO? /

@PhilipLikens

Page 13: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Communicate

FiLIP

WHAT CAN IT DO? /

@PhilipLikens

Page 14: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Monitor

Sproutling

WHAT CAN IT DO? /

@PhilipLikens

Page 15: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Record

Baidu Eye

WHAT CAN IT DO? /

@PhilipLikens

Page 16: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Find

Pebble

WHAT CAN IT DO? /

@PhilipLikens

Page 17: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Consume

Bragi Dash

WHAT CAN IT DO? /

@PhilipLikens

Page 18: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Control

Samsung Gear

WHAT CAN IT DO? /

@PhilipLikens

Page 19: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Verify

Nymi

WHAT CAN IT DO? /

@PhilipLikens

Page 20: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Comfort

Cuff

WHAT CAN IT DO? /

@PhilipLikens

Page 21: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Others

Digitsole

WHAT CAN IT DO? /

@PhilipLikens

Page 22: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Powerful Experiences• Notifications on my wrist without having to look at my phone

• Doing simple tasks on my wrist without having to access my phone

WHAT CAN IT DO? /

@PhilipLikens

Page 23: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Drawbacks• Overwhelmed with notifications • Connectivity challenges • Fashion • More devices weighing me down

WHAT CAN IT DO? /

@PhilipLikens

Page 24: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Fashion

Withings Activitie

WHAT CAN IT DO? /

@PhilipLikens

Page 25: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Fashion

Motorola Moto360

WHAT CAN IT DO? /

@PhilipLikens

Page 26: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Fashion

Samsung Gear S w/ Swarovski Crystals

WHAT CAN IT DO? /

@PhilipLikens

Page 27: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Fashion

Tory Burch for Fitbit

WHAT CAN IT DO? /

@PhilipLikens

Page 28: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Fashion

Stelle Audio Clutch

WHAT CAN IT DO? /

@PhilipLikens

Page 29: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHY DOES IT MATTER?

@PhilipLikens

Page 30: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

– Google IO 2014

“Across the world, people check their Android phones an average of 125 times every day.”

@PhilipLikens

Page 31: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

My TakeWearables are the emerging front-end for mobile design.

WHY DOES IT MATTER? /

Next embeddables? @PhilipLikens

Page 32: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Adoption Rates Of TechWHY DOES IT MATTER? /

http://www.asymco.com/2013/11/18/seeing-whats-next-2/

Page 33: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHO ARE THE LEADERS?

Page 34: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Google• Contextually Aware • Voice Enabled • Seamless • Mobile First

WHO ARE THE LEADERS? /

Apple and Google seems to be diverging in their approaches. @PhilipLikens

Page 35: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Apple Speculation• Maybe announced Tuesday? • Could be awesome? • Could use Today widgets as a jumping off point?

WHO ARE THE LEADERS? /

@PhilipLikens

Page 36: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Pebble• Nov 2013 adopted a new SDK platform • Ready to go • Should be relevant for a while

WHO ARE THE LEADERS? /

@PhilipLikens

Page 37: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Hold On Heads Up• As a consumer, don’t know what to do with it now

• Directions is the current killer app • Need better use cases • Must get more fashionable • Must get more discrete • Industrial / Business path to adoption?

WHO ARE THE LEADERS? /

@PhilipLikens

Page 38: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

HOW DO I DESIGN FOR IT?

Page 39: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Map Information Needs• Make note of potential environment(s) • Consider personal context • We used a Graffiti Board to gather ideas from within Sabre concerning Traveler Needs on the day of travelex. What information / tasks do you need access to when you’re sitting at your gate?

HOW DO I DESIGN FOR IT? /

@PhilipLikens

Page 40: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

NotificationsHOW DO I DESIGN FOR IT? /

Page 41: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Threshold For Action• There is a threshold for action moving from a wearable to your phone. • Dig the phone out of your pocket (or find it) • Unlock it • Find the app • Do the task

• Wear’s “Open on Phone” helps • Apple’s continuity extended to wearables?

HOW DO I DESIGN FOR IT? /

@PhilipLikens

Page 42: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Taking ActionHOW DO I DESIGN FOR IT? /

Page 43: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Taking ActionHOW DO I DESIGN FOR IT? /

Page 44: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHAT DOES IT MEAN FOR OUR PROFESSION?

Page 45: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Design With Context• Consider the environment • Leverage sensors • Be careful of speculation

WHAT DOES IT MEAN FOR OUR PROFESSION? /

@PhilipLikens

Page 46: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Design For Continuity• Think about what you’re calling the user to do • Make it easy for them to pick up where they left off

• Assume interruption

WHAT DOES IT MEAN FOR OUR PROFESSION? /

@PhilipLikens

Page 47: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Design For Voice• Voice will be a huge part of the next 5-10 years. Google is betting on it. Apple seems to be as well.

• As UXers, are we glorified Graphic Designers or truly concerned with UX?

• We have to understand the UX of voice.

WHAT DOES IT MEAN FOR OUR PROFESSION? /

@PhilipLikens

Page 48: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Voice Testing• Hotel search tutorial

• Voice only • Text only • Call & Response

• 15 total participants • Threw out call and response • Text & Voice tied on task completion • Visual (12), Auditory (0), Kinesthetic (3) Learners

WHAT DOES IT MEAN FOR OUR PROFESSION? /

@PhilipLikens

Page 49: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

WHERE ARE WE HEADED?

@PhilipLikens

Page 50: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

My Future• Watch w/ Cell: notifications / small tasks / emergencies

• BLE Headset: audio content consumption, talking on the phone, small content creation

• 7” Tablet w/ Cell: creation + consumption • Laptop: creation + consumption power use

WHERE ARE WE HEADED? /

@PhilipLikens

Page 51: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

In Everyday Life voice/watch/phone/tablet/car/laptop

Kids: Commute: Walking: Desk: Meetings: Lunch: Evenings:

+ + + - - - +

+ + + + + + -

+ + + + + + +

- + - + + + +

- + - - - - -

- - - + + - +

WHERE ARE WE HEADED? /

@PhilipLikens

Page 52: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

voice/watch/phone/tablet/car/laptop Train: Walking: Airport:

In Washington DC

- + -

+ + +

+ + +

+ - +

- - -

- - +

WHERE ARE WE HEADED? /

@PhilipLikens

Page 53: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Not Sure When It Will Happen• It benefits major manufacturers to tether devices together

• Need a disruptive outsider (as Apple was with the iPhone)

• Turns out Samsung is disruptive, even to themselves, though we still have the ecosystem limitation

WHERE ARE WE HEADED? /

@PhilipLikens

Page 54: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

My Future?

Samsung Gear S

WHERE ARE WE HEADED? /

@PhilipLikens

Page 55: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Jawbone Era

My Future?WHERE ARE WE HEADED? /

@PhilipLikens

Page 56: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Samsung Galaxy Note 3

My Future?WHERE ARE WE HEADED? /

@PhilipLikens

Page 57: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Os Convergence• Because of the non-native connectivity, I think we’ll have an OS funnel • Apple • Google’s Android Wear • Tizen • MetaWatch • Pebble

• 2-3 major platforms - my guess is Apple, Google, Pebble (lo-fi / underground option)

WHERE ARE WE HEADED? /

@PhilipLikens

Page 58: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Other Thoughts On The Future• Fashion Matters • OS consolidation brings better UX • Fitness bands largely disappear • Connectivity has to resolve before mass adoption

• Touch (only) is not the holy grail

WHERE ARE WE HEADED? /

@PhilipLikens

Page 59: Stitching Together a UX Strategy for Wearables and the Mobile Mainframe

Thank You.@PhilipLikens