stm assignment workbook - v1.2
TRANSCRIPT
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8/9/2019 STM Assignment Workbook - V1.2
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STM Assignment Workbook
Faculty: Prof. Anshuman Tripathy
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Contents
1 Eecuti!e Summary............................................................................................................................................................... "
# $n%ustry &!er!ie'.................................................................................................................................................................. (
#.1 )ature an% Si*e of the $n%ustry....................................................................................................................................... (#.# +ey ,ro'th %ri!ers for the in%ustry.................................................................................................................................-
#. $%enti/cation of 0ritical Success Factors 0SF2................................................................................................................-
#." Market Analysis base% on 0SFs....................................................................................................................................... 3
#.( $n%ustry 4enchmarks.......................................................................................................................................................3
#.- PESTE5 Analysis.............................................................................................................................................................1#
#.3 Porter6s Fi!e Forces Analysis..........................................................................................................................................1
#.7 Strategic ,roup Mapping............................................................................................................................................... 1
#.8 0ompetiti!e 5an%scape................................................................................................................................................. 1
#.19 Market Segmentation.................................................................................................................................................... 1"
#.11 4uying 0riteria Analysis of the $n%ustry.........................................................................................................................1"
#.1# +ey tren%s an% future %e!elopments.............................................................................................................................1(
0ompany &!er!ie'..............................................................................................................................................................1-
.1 0ompany backgroun%.................................................................................................................................................... 1-
.# Timeline 'ith key milestones an% their strategic impact...............................................................................................1-
. ision; Mission; ,oals; an% Strategic Themes................................................................................................................ 1-
." +ey Pro%uct an% Ser!ice Portfolio.................................................................................................................................. 1-
.( 0ore 0ompetencies of the /rm...................................................................................................................................... 1-
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.- 4usiness Mo%el of the organi*ation...............................................................................................................................1-
.3 r% ,eneration 4alance% Scorecar% Amalgamation of 1st ,eneration 4S0 an% Acti!ity System Map2........................18
.7 SW&T Analysis...............................................................................................................................................................18
.8 0ompetitor Analysis i%entify competitors2............................................................................................................... ....18.8.1 4ase% on 0ritical Success factors............................................................................................................................18
.8.# 4ase% on Financial in%icators.................................................................................................................................. 18
" Future ,ro'th Strategy for the organi*ation........................................................................................................................#9
".1 Portfolio Analysis........................................................................................................................................................... #9
".1.1 4ase% on 40, Matri...............................................................................................................................................#9
".# 0ompany6s Strategic
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1 Eecuti!e Summary
,ui%elines The eecuti!e summary shoul% pro!i%e a brief o!er!ie' of the organi*ation an% the in%ustry in 'hich itoperates. $t shoul% also illustrate the results of the analysis ma%e in the report. $t shoul% pro!i%e the
future gro'th prospects in the in%ustry for the organi*ation. $t shoul% also highlight on the strategy forany organi*ation to gain competiti!e a%!antage in this in%ustry.
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# $n%ustry &!er!ie'#.1 )ature an% Si*e of the $n%ustry
,ui%elines 4rief ?escription of the in%ustry segment or sub segment @istory an% E!olution of the $n%ustry
Position of $n%ustry %epen%ing on $n%ustry 5ife 0ycle $ntro%uction; ,ro'th; maturity; %ecline2
Si*e of )ational ,?P2 of the in%ustry
@istory an% E!olution of the in%ustry
+ey 0onsumers of this in%ustry an%
their changing nee%s
Stage in the $n%ustry 5ife cycle
Total A!ailable Market Si*e )ational
an% ,lobal2
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Total Ser!iceable Market Si*e )ational
an% ,lobal2
#.# +ey ,ro'th %ri!ers for the $n%ustry+ey ,ro'th %ri!ers
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,lobal
$n%ia
)orth
South
East
West
)orth=East
0entral
)ote: >se %ata for the year #91=1"
#.( $n%ustry 4enchmarksSi*e of in%ustry:
0ategory $n%icator$n%ustry A!erage of Top ( Firms or
players ser!ing 3(=79 of the market
Market 5ea%er
#911=
1#
#91#=
1
#91=
1"
#91"=1(
till B2
#911=
1#
#91#=1 #91=
1"
#91"=1(
till B2
$n%ustry 5e!el
)ational2
Market Si*e
Si*e as of
,?P
$n!entory
turno!er
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0ategory $n%icator$n%ustry A!erage of Top ( Firms or
players ser!ing 3(=79 of the market
Market 5ea%er
#911=
1#
#91#=
1
#91=
1"
#91"=1(
till B2
#911=
1#
#91#=1 #91=
1"
#91"=1(
till B2
Acti!ity
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0ategory $n%icator$n%ustry A!erage of Top ( Firms or
players ser!ing 3(=79 of the market
Market 5ea%er
#911=
1#
#91#=
1
#91=
1"
#91"=1(
till B2
#911=
1#
#91#=1 #91=
1"
#91"=1(
till B2
margin
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0ategory $n%icator$n%ustry A!erage of Top ( Firms or
players ser!ing 3(=79 of the market
Market 5ea%er
#911=
1#
#91#=
1
#91=
1"
#91"=1(
till B2
#911=
1#
#91#=1 #91=
1"
#91"=1(
till B2
?i!i%en%Pay=out
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0ategory $n%icator$n%ustry A!erage of Top ( Firms or
players ser!ing 3(=79 of the market
Market 5ea%er
#911=
1#
#91#=
1
#91=
1"
#91"=1(
till B2
#911=
1#
#91#=1 #91=
1"
#91"=1(
till B2
of Sales
Fie% Assets
to Sales
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#.- PESTE5 Analysis0ategory ?escription +ey factors for analysis
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#.3 Porter6s Fi!e Forces AnalysisPorter6s Fi!e Forces ?escription +ey factors for analysis
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#.19 Market Segmentation+ey Pro%ucts an%Dor Ser!ices
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0ompany &!er!ie'.1 0ompany backgroun%
.# Timeline 'ith key milestones an% their strategic impact
. ision; Mission; ,oals; an% Strategic Themes." +ey Pro%uct an% Ser!ice Portfolio
.( 0ore 0ompetencies of the /rm
.- 4usiness Mo%el of the organi*ation
+ey Partners Who are our +ey PartnersJ
Who are our key suppliersJ
Which +ey
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satisfyingJ
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Which ones are most cost=eNcientJ
@o' are 'e integrating them'ith customer routinesJ
@o' %o 'e allo' customers to purchase speci/c pro%ucts an% ser!icesJ". ?eli!ery@o' %o 'e %eli!er a alue Proposition to customersJ(. After sales@o' %o 'e pro!i%e post=purchase customer support
0ostStructure
What are the most importantcosts inherent in our businessmo%elJ
Which +ey
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" Future ,ro'th Strategy for the organi*ation".1 Portfolio Analysis
".1.1 4ase% on 40, Matri
".# 0ompany6s Strategic
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". Pro%uct Market $n!estment Strategy
0ountry of
$n!estment
0ategory of
$n!estment
$n%ustry
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