stock investing 101

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    Jay G. Peaflor, CSS

    Head, Market Education Dept., PSE Certified Securities Specialist (CSS) Faculty, San Beda College & Centro Escolar University Co-Author, Building Wealth with Stocks

    Director and Former Chair, PSE Employees Cooperative Radio Host, DZAR 1026 Business Agenda

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    WHATS A STOCK?

    www.pse.com.ph

    EQUITIES

    SHARES

    STOCKSISSUES

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    www.pse.com.ph

    EQUITIES

    SHARES

    ISSUES

    Ownership interest in acompany

    WHATS A STOCK?

    A stock represents a

    claim on the company'sassets and earnings

    50% return

    in 1 day ispossible!

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    www.pse.com.ph

    Example, if a companyissued 100 shares ofstocks and an investor

    owns 10 share, then heowns 10% of thatcompany

    A GOOD FORM OF

    INVESTMENT

    An asset or item that ispurchased with thehope that it willgenerate income orappreciate in the future.

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    WAYS TO MAKE MONEY FROMSTOCKS

    DIVIDENDS

    CAPITAL GAINS

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    www.pse.com.ph

    source: PSE

    Stock 22-Jun-03 22-Jun-07 22-Jun-10

    ABS-CBN 20.50 31.50 38

    AC 139.26 471.69 317.00

    ALI 4.48 18.25 13.5

    BPI 25.80 58.62 45.5

    BDO 18.75 71.00 44.00

    GLOBE 538.16 1,213.07 875

    JFC 17.20 54.06 68.5

    MER 8.73 90.45 190

    PLDT 484.08 2456.91 2395

    URC 4.22 19.00 28.00

    CAPITAL APPRECIATION

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    source: PSE

    SYM TYPE VALUE

    EX-DIV RECORD DATE

    DATE DATE PAYABLE

    SECB CASH P0.25 per share(regular) 21-May-10 26-May-10 22-Jun-10

    MBT CASH P0.60 per share 22-Mar-10 25-Mar-10 15-Apr-10

    PSB CASH P2.75 per share 12-May-10 17-May-10 31-May-10

    PSB CASH P0.15 per share 26-Mar-10 31-Mar-10 16-Apr-10

    HLCM CASH P0.40 per share 31-May-10 03-Jun-10 25-Jun-10

    UBP CASH P2.20 per share 05-May-10 11-May-10 04-Jun-10

    MFC CASH CAD 0.13 per share 13-May-10 18-May-10 21-Jun-10

    SLF CASH CAD 0.36 per common share 21-May-10 26-May-10 30-Jun-10

    ABS CASH P1.11 per share 26-Mar-10 31-Mar-10 29-Apr-10

    ICT CASH P0.40 per share 27-Apr-10 30-Apr-10 20-May-10

    URC CASH P0.94 per share 30-Apr-10 05-May-10 20-May-10

    TEL CASH P76.00 per share (regular) 12-Mar-10 17-Mar-10 20-Apr-10

    TEL CASH P65.00 per share (special) 12-Mar-10 17-Mar-10 20-Apr-10

    AC CASH P2.00 per share (regular) 17-Jun-10 22-Jun-10 16-July-10

    DIVIDENDS

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    CRITERIA OF A SOUND

    INVESTMENT Returns

    Safety Liquidity

    Beats Inflation

    Tax Advantage

    Minimum Investment

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    RISK-REWARDCONCEPT

    Return shouldcompensate forbearing this risk

    The higher the risk,the more you should

    receive for holdingthe investment, andthe lower the risk,

    the less you shouldreceive

    Stocks

    RISKS & REWARDS

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    www.pse.com.ph

    REASONS TO GET INTO STOCKS

    An opportunity to make gains through stock &cash dividends

    An opportunity to gain through capital appreciation A way to diversify your portfolio

    An opportunity to help the capital market and the economyat length

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    www.pse.com.ph

    TYPES AND CLASSES OF

    STOCKS

    Preferred and Common

    Class A and B

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    www.pse.com.ph

    FORMS OF STOCKS

    BLUECHIP

    INCOME

    GROWTH

    SPECULATIVE

    DEFENSIVE

    CYCLICAL

    SEASONAL

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    HOW MUCH DO I NEED TOBECOME A STOCK MARKET

    INVESTOR?

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    FOR A LOW AS P10,OOO.OO OR THE COST OF NEW MOBILE

    HANDSET, YOU CAN BE PART-OWNER OF THE CONPANY THAT

    YOUVE ALWAYS WANTED.

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    PRICETICK SIZE orFluctuations

    Minimum Shares

    From To

    0.0001 0.0099 0.0001 1,000,000

    0.0100 0.0490 0.0010 100,000

    0.0500 0.2490 0.0010 10,000

    0.2500 0.4950 0.0050 10,000

    0.5000 4.9900 0.0100 1,000

    5.0000 9.9900 0.0100 100

    10.0000 19.9800 0.0200 100

    20.0000 49.9500 0.0500 100

    50.0000 99.9500 0.0500 10

    100.0000 199.9000 0.1000 10

    200.0000 499.8000 0.2000 10500.0000 999.5000 0.5000 10

    1000.0000 1999.0000 1.0000 5

    2000.0000 4998.0000 2.0000 5

    5000.0000 UP 5.0000 5

    MINIMUM INVESTMENTS

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    www.pse.com.ph

    Select your stockbroker

    Open an account

    Discuss which stocks to buy/sell

    Give orders to the broker Get the confirmation receipt

    Deliver/pay before settlementdate

    Receive payment

    INVESTMENT PROCEDURES

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    T h r u P h o n e

    W a l k - I n

    Investor Broker

    I n t e r n e t

    ORDER PLACEMENT

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    www.pse.com.ph

    NAME CERTIFICATESTRADING W/ SCRIP

    STREET CERTIFICATES

    SCRIPLESS TRADING

    STOCK CERTIFICATES

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    www.pse.com.ph

    CHARGES

    Brokers Commission (BC) - minimum of

    0.25/maximum of 1.5% + 12 VAT

    Clearing Fee of .0001

    PSE Transaction Fee (1/200 of 1% of value of stocks

    Stock Transaction Tax (1/2 of 1% of value of stocks)

    BUY SELL

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    www.pse.com.ph

    2,000 shares x P 5.00 = P10,000.00Add:

    Brokers Commission (1.5% + 12% VAT) 165.00Clearing Fee of .0001 (P10,000 x .0001) 1.00PSE Transaction Fee (1/200 of 1% of value

    of stocks) .50_____________

    Total cost of transactions P 10,166.50==========

    SAMPLE COMPUTATION(BUYING)

    CHARGES

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    www.pse.com.ph

    SAMPLE COMPUTATION

    (SELLING)

    2000 shares x P 6.00 = P12,000.00Less:

    Brokers Commission (1.5% + 12% VAT) 198.00Clearing Fee of .0001 (P12,000 x .0001) 1.20PSE Transaction Fee (1/200 of 1% value

    of stocks) .60*Stock transaction tax (P12,000 x 0.005%) 60.00**Cancellation Fee P20 + 10% VAT 22.00

    ___________Net amount to be received P 11,718.20

    ==========*Sales tax is already a final tax. No more capital gains.**If certificated

    CHARGES

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    The Law of Demand and

    Supply

    What push demand for stock

    to go up?

    STOCK PRICE FLUCTUATIONS

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    www.pse.com.ph

    FACTORS WHICH MAY AFFECT

    STOCK PRICES

    COMPANY (Profitability, Expansion, Governance)

    ECONOMY (GNP, Inflation, Interest, ExR) INDUSTRY (Regulation, Competition)

    EXTERNAL (US Economy, Dow)

    POLITICAL

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    www.pse.com.ph

    STOCK MARKET QUOTES

    OPEN

    CLOSE

    52-WK HIGH AND LOW

    VOLUME

    VALUE TURNOVER

    GAINERS

    LOSERS

    NET FOREIGN BUY/SELL

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    www.pse.com.ph

    THE ELECTRONIC BOARDNAME BID ASK HIGH LOW L/T VOL

    ABS 13.00 13.50 13.25 13.25 13.25 82,000

    AC 295.00 297.50 297.50 292.50 295.00 67,160

    JFC 34.50 35.00 35.50 34.00 35.00 279,700

    TEL 1535.00 1540.00 1555.00 1540.00 1540.00 4,810,000

    SMPH 212.00 213.00 212.00 212.00 212.00 51,370

    SMC 65.00 65.50 65.50 65.00 65.50 18,000

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    GUIDELINES IN INVESTING IN THE STOCK MARKET

    Buy stocks when the market is bullish or when stock prices go up as aresult of growing economy and rising corporate earnings.

    Look for new leads and fresh information about the listed companies.News about them will move their prices up or down.

    Unburden yourself with trading-related stress and tension by ditchingspeculative stocks. Pick stocks with solid fundamentals.

    Employ fundamental and technical analyses to know what stocks to buyand when to trade those stocks.

    Choose a good broker and consult them all the time!

    Hearsays about stocks must be verified first before making them as abasis of your buying and selling decisions.

    Invest only your disposable income.

    Put an end to procrastination. Invest and win in the stock market now!

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    THE QUALITIES OF A GOOD STOCK BROKERAGE COMPANY

    1.It should be in good standing with the PSE and SEC. A good broker has a clean recordof operations. It strictly adheres to the rules and regulations of the PSE and the SEC.

    2.A good broker boasts a portfolio of satisfied clients.

    3.A good broker provides its clients with free research services and free consultations.

    4.A good broker provides accurate and reliable information to its clients. A good brokerprovides stock picks and trading recommendations, which are results of scientificresearch and analysis.

    5.A good broker is always accessible. A good broker is always available forconsultations.

    6.A good broker responds quickly to the customers requests and instructions.

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    THE QUALITIES OF A GOOD STOCK BROKERAGE COMPANY

    7. A good broker promptly settles customers claims.

    8. A good broker offers reasonable brokers commission.

    9. A good broker is equipped with broad and advance communication and tradingfacilities.

    10. A good broker should have the following important units within their organization; aresearch department and a customer service department.

    11. A good broker is run and manage by competent and qualified professionals.

    12. A good broker is transparent. It allows its customers access to its books and financial

    records.

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    www.pse.com.ph

    SOURCES OF STOCK MARKET INFO

    BROADSHEETS

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    www.pse.com.ph

    SOURCES OF STOCK MARKET INFO

    TV NEWS, BUSINESS SEGMENT

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    www.pse.com.ph

    SOURCES OF STOCK MARKET INFO

    SMS/WAP SERVICES

    pse quotes

    pse market

    pse index

    pse gainers

    pse losers

    pse actives

    pse corporate disclosures

    Dial 211 Dial 2333

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    www.pse.com.ph

    SOURCES OF STOCK MARKET INFO

    ELECTRONIC BILLBOARDS

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    www.pse.com.ph

    SOURCES OF STOCK MARKET INFO

    ELECTRONIC BILLBOARDS

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    www.pse.com.ph

    Manila Stock ExchangeAug. 8, 1927

    PSE HISTORY

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    www.pse.com.ph

    Makati Stock ExchangeMay 27, 1963

    PSE HISTORY

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    The MSE and MKSE unified in

    December 23, 1992 to become the

    PHILIPPINE STOCK EXCHANGEthe nations only organized stock exchangeto conduct trading of shares of stocks and

    other investment instruments using uniformrules and regulations

    www.pse.com.ph

    PSE HISTORY

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    www.pse.com.ph

    For Efficiency, Orderliness, Fairness, Integrity and Transparency

    THE PSE

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    www.pse.com.ph

    Demutualized Publicly Listed Self Regulatory Organization

    250 Listed Companies Php 4-5 Billion

    http://lexlibris/Public/Market%20Education/AVP-med.wmvhttp://lexlibris/Public/Market%20Education/AVP-med.wmv
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    Thank you for investing your time with us!

    INVEST NOW!!!!

    $

    $$

    $$ $

    $

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    Visit the PSE website:

    THANK YOU.

    Jay PeaflorMarket Education Department

    E-mail Ad.:[email protected]. No.: 6887537/09326068740

    www.pse.com.ph