stock photography
DESCRIPTION
TRANSCRIPT
STOCK PHOTOGRAPHY
Presented by Ranjith
Mumbai
What is Stock photography?
What is Stock photography?
• Stock photography is the supply of photographs licensed for specific uses. It is
used to fulfil the needs of creaHve assignments instead of hiring a photographer
• Launched in 1999 • 26.73 million images
• Now the world’s largest stock photo site
• CEO – James West
What’s in for you?
60% Commission to you!
What else?
• You own the copyright. • No exclusivity. • Freedom to edit your images.
• Alamy forum to clear doubts and discuss topics related to Alamy.
• On the same pla\orm with photographers like Steve Bloom and Frans LanHng.
How to start?
• Register • Submit 4 images as test
• Annotate images
Alamy Quality Control
• Minimum file size of 24 MB, uncompressed. • Preferably low ISO • Taken from Camera in the approved list
• No Logos/trademarks etc
• Important – Check images at 100%
AnnotaHon
• KEYWORDS • QUESTIONS REGARDING PEOPLE • QUESTIONS REGARDING PROPERTY • RELEASES • RESTRICTIONS
What to Shoot?
We Don’t know!
Tale behind the sale • Image available on
many sites
• Image wanted by agency for ROLEX ad campaign
• Not Released –permissions needed
• Image too small, so needed rescan
• $ 20,000
• Client wanted unlimited adver7sing and consumer usage
• The calculator price was $25,000 but customer wanted to pay $1,000 as only using a 7ny bit of the image
• Nego7ated with photographer who said, fine go for $1,000 • Customer so delighted they paid $2,000 –unheard of !
• 150 images on the site
• 0 sales
• ‘average picture’ –would an editor choose it ??
$20,000
‘Turning point in my career’
What Commercial clients look for?
• If people in the image, a release is required.
• If no release, set “ Editorial Only” restricHon.
• Same with property.
Indian Images that sell
• SUBJECTS 1. Religion 2. Culture 3. TradiHons 4. Ayurveda/Yoga 5. Indian people 6. Society/economy
Images from India
HOW TO SUBBMIT UR WORK
CALL Mulchand Dedhia | +91 9833 6833 79 | [email protected] Mulchand Dedhia | +91 9833 6833 79 | [email protected]