Stockholm Waterfront Congress Centre, Sweden

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Highlight of the first congress day is the festive presentation of the 4th Global DIY-Lifetime Award taking place at the Stockholm City Hall.

Connected Home – Opportunities for DIYExpressions like Smart Home, Internet of Things and Connected Devices are buzzwords that you nowadays hear everywhere, but only few people are able to understand the profound impact that these technological changes will have in the DIY industry. The past two years have seen a significant increase in new developments and consumer adoption of this kind of products. Therefore, the largest DIY retailers in North America have already announced the launch of smart devices for security, heating, cooling, lighting and other appliances in their stores. Will this new paradigm bring significant opportunities for the home improvement industry? Is this the beginning of a new DIY business model?

Leadership – Engage to Deliver Maximum PerformanceWith the advent of a digitally driven revolution, innovative leadership plays a fundamental role within companies. Top managers must become leaders engaging their employees with their organizations and encouraging them to deliver the best of themselves. Leadership has become more than ever the cornerstone of every corporate culture at every level worldwide. Either all of the members of your team follow your new mindset, based on innovation and transformation, or your firm will not be able to thrive in a time where disruptors have changed the rules of the game.

Home Improvement around the World Our congress brings together top DIY managers from over 45 countries worldwide. The development of our industry vary from country to country. We will take you on a trip around the planet and show you the most successful strategies. Discover new trends and concepts that could become a benchmark and growth accelerator for your own business.

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omDisruptors – The New Challenges in the Digital World

In the last years, the birth and growth of new companies that disrupt many existing markets displacing an earlier technology is accelerating like never before! The rise of these new enterprises, also called disruptors, and their increasing participation in the home improvement industry is a fact that cannot be ignored. What are the risks and opportunities of this new era of digital disruption for home improvement manufacturers and retailers? How can top managers thrive in a new retailing paradigm where Internet seems to be the answer?

International Congress Exhibition

on 7 June 2016

on 7 June 2016

Media & Trade Fair Partners:

7 June 2016

Be part of the most importantglobal home improvement event

Networking with the sector s key decision makers

Demonstrate thought leadership

Showcase your brand to a global audience

Expand your customer base and increase your sales

Contact: Stefan MichellProject Manager Congress Exhibition & Sponsorship4th Global DIY Summit 2016Email: info@diysummit.org

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John W. Herbert Ralf Rahmede

http://diysummit.org

Contact addressfediyma EDRA Kongress GmbHDeutz-Mülheimer Str. 3050679 Cologne / GermanyTel: +49 (0) 221 / 27 98 01 – 0Email: info@diysummit.org

Members fediyma / EDRAGeneral Attendee

Early Bird Rate (until 15 March 2016)E 1,395 (plus VAT)

E 1,695 (plus VAT)

Second and subsequent registrations will qualify for a 20 % discount.

Standard RateE 1,695 (plus VAT)

E 1,995 (plus VAT)

Home Improvement has become very popular in Sweden

during the last decades. More and more Swedish men

and women are motivated to perform DIY projects to

renovate their homes. As a result, the Swedish building

and home improvement market grew by 1.7 % in 2014

up to € 3.6 billion, according to HUI Research. Some of the

most well-known home improvement retailers in Sweden

are Byggmax, Beijer Bygg, K-Rauta, Bauhaus and Hornbach.

During the Store Tour, John W. Herbert will introduce you

to the newest trends in the greater area of Stockholm.

(This event is subject to a fee and needs to be booked

separately.)

International Congress Exhibition

Why should you partner with us? Our congress brings

together 800 industry leaders approximately, of which

many of them are senior retail executives from 45 countries

worldwide. Furthermore, the accompanying congress

exhibition offers suppliers and service providers the

opportunity to present their products and know-how to

the global top decision makers of the sector. The Global

DIY Congress Exhibition 2016 is certainly an invaluable

platform to showcase your most innovative product trends

and to expand your network of contacts.

Secure your display area today.

Ladies and Gentlemen,

We wish to invite you to the 4th Global DIY Summit, the best networking event for the home improvement industry where manufacturers and retailers have the opportunity to gather and exchange views on current trends within the global market.

This year the motto of our event is “A Disruptive World – New Trends in Home Improvement”. The planet we live in is more competitive and more challenging for retailers and manufacturers than ever before. The barriers to entry as it relates to the retail market are quickly becoming non-existent as the Internet is opening up the world for business.

The digital transformation in retail forced brands around the world to embrace and adopt websites, social media and, most recently, the mobile web. The ongoing disruption is making retail a hot bed of innovation and an industry in which the ingenious brands thrive.

Furthermore, with the rise of Internet of Things and Smart Homes, disruptors have also entered our industry! We are now on the edge of a new era of innovation in home improvement where many companies have to transform themselves or they will simply disappear.

So how did we get here? How did we land in this exciting yet disruptive age of retail? What will be the impact of these changes in home improvement? In light of this technological revolution, leadership from top decision- makers of our industry has become a key element. Today, DIY leaders are expected to cut a new path in the marketplace for their organization, to disrupt business as usual.

Come to Stockholm and make your own judgment on this disruptive world.

Best regards,

Ralf RahmedeGeneral Manager fediyma

John W. HerbertGeneral Secretary EDRA

The Radisson Blu hotel chain has reserved a block of rooms at a special price for attendees of the congress in two of its hotels in Stockholm. These rooms are available up to approximately 4-6 weeks prior to the event. You will find the link to reserve a room on the website of the congress: http://diysummit.org

Radisson Blu Waterfront Hotel Stockholm (main congress hotel)

Nils Ericsons Plan 4 • 111 64 Stockholm, Sweden

Standard King Room – SEK 2,395.00 (incl. VAT and breakfast)

Radisson Blu Royal Viking HotelVasagatan 1 • 101 24 Stockholm, Sweden

Standard Twin Rooms – SEK 2,395.00 (incl. VAT and breakfast)

Standard Double Rooms – SEK 2,595.00 (incl. VAT and breakfast)