stonhenge

Inventing Catching Ideas.

S T O N H E N G E C O M P A N Y E x e c u t i v e P r e s e n t a t i o n B r a n d R e - D e f i n i t i o n

CONFIDENTIAL˝

This document contains a Preliminary Brand proposal and contains private information and should be used for

presentation purposes only. OXIGNO retains all rights in and to all Preliminary Works.

FEB 29, 2012

“Change is permanent – it does not matter what industry

you may be in, how large your enterprise, or your

organizational structure. Globalization, technology

advances, complex multinational organizations and

more frequent partnering across national borders and

company boundaries – these are just a few of the

Objectives

1. To upgrade the Stonehenge image and brand architecture in order to face

the present and future business challenges

2. To mantain the essence of our cornerstone brand

3. To collaborate through the new brand image the access to new and bigger

business projects

T H E O R I G I N

Vision

Todd Edwards formed Stonehenge Real Estate Investment Company with a

single vision: to specialize in developments for public companies or privately

held corporations.

Vision Enhancement

Stonehenge Real Estate Investment Company its going a step forward to

become STONEHENGE CO and its five Divisions: Real Estate, Financial,

Integrators, Energy and Development.

Brand Values

• Integral solutions

• Creativity

• Trend

• Solidity

• Highest quality development at a very competitive price.

Heritage of the Stonehenge Symbol

• The British Heritage

• Solidness and perdurability

• A BIG challenge – resolved

• A great Vision

G R A P H I C P R O P O S A L S

1. Classic, semiabstract.

Gill Sans one of the most popular english typography

360º divided in a 4 pieces of the main Stonhenge structure

You make your move, we do the rest.

STONEHENGE CO

Todd [email protected]

9025 Ruland Road, Suite B1Houston, Tx. 77055Ph US: 713.355.8855 Ph MX: 01152.81.1521.6776www.stonehengeco.com


STONEHENGE CO



E N E R G Y


STONEHENGE CO



D E V E L O PM EN T

2. Modernist, minimal.

A very iconic symbol repre-senting the “two” Stone-henges: Our company and the megalitic.

Solid and contemporary typography


TODD [email protected]


StonehengeCoENERGY DIVISION




StonehengeCoDEVELOPMENT DIVISION




StonehengeCoSmart Moves

3. Classic, formal.

A solid single square

StonehengeSymbol

Classic and corporate typography

T O D D E D W A R D S

9025 Ruland Road, Suite B1Houston, Tx. 77055Ph US: 713.355.8855 Ph MX: 01152.81.1521.6776todd@stonehengecompany.comwww.stonehengecompany.com





4. Modern, descriptive.

All caps solid typography

Graphic abstrac-tion of the megalitic symbol

T O D D E D W A R D S9025 Ruland Road, Suite B1Houston, Tx. 77055Ph US: 713.355.8855 Ph MX: 01152.81.1521.6776todd@stonehengecompany.comwww.stonehengecompany.com



5. Modern, descriptive 2

Lasting Solutions

DEVELOPMENT

Lasting SolutionsTODD EDWARDS

[email protected]

ENERGY Lasting SolutionsTODD EDWARDS

[email protected]

Lasting SolutionsTODD EDWARDS

[email protected]

B R A N D A R C H I T E C T U R E

In order to have a solid and consistent brand administration, we propose to

follow a Controlled Growing Scheme.

Due to the nature of our businesses, we do have collaboration with

companies in our different Divisions. However, those companies should

appear under our brand architecture as associates or partners, always

respecting our brand name and image.

STONHENGE CO˝

(Mother Brand)

STONEHENGE˝

CAPITAL

STONEHENGE˝

DEVELOPMENT

STONEHENGE˝

ENERGY

STONEHENGE˝

FINANCING

STONEHENGE˝

REAL ESTATE

SEPISA USA˝By STONEHENGE˝DEVELOPMENT˝

STONEHENGE˝DEVELOPMENT˝& ASSOCIATE 2˝

PARTNER 3˝By STONEHENGE˝CAPITAL˝

STONEHENGE˝CAPITAL˝& ASSOCIATE 3˝

STONEHENGE˝DEVELOPMENT˝& ASSOCIATE 1˝

STONEHENGE˝ENERGY˝& ASSOCIATE 4˝

STONEHENGE˝ENERGY˝& ASSOCIATE 5˝

STONEHENGE˝FINANCING˝& ASSOCIATE 6˝

PARTNER 4˝By STONEHENGE˝FINANCING

PARTNER 5˝By STONEHENGE˝REAL ESTATE

STONEHENGE˝REAL ESTATE˝& ASSOCIATE 7˝

Example

StonehengeCoDEVELOPMENT DIVISION

PROJECT OPERATED BY

T H A N K Y O U !

Sudamerica 301˝Col. Vistahermosa˝Monterrey MX˝818129.6331˝[email protected]˝www.oxigno.com

mailto:[email protected]

http://www.oxigno.com

stonhenge

Documents

ruland road

suite b1houston

e p r e s e n t

n d r e d e f i n i

t i o nb r

t h e o r i g

stonehenge symbol

stonehenge image