stop applying for jobs— and get hired...
TRANSCRIPT
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The Webinar Will Begin Momentarily
Stop Applying for Jobs—and Get Hired Instantly
Peggy McKeeCEO of Career Confidential LLC
Make sure you won’t have any interruptions…
We’re going to cover a lot of ground today and give you a ton of great information.
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Agenda
Presentation Will Last About an Hour
I Will Take Questions At The End
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10 Lucky Winners will Receive a FREE 1‐Hour Group Coaching Call with Peggy!
Your FREE Gift for Attending• To See and Download Your FREE Gift
– Click “pop ins” – If You Can Not See The Yellow Download Button
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3 Things That Keep Most People from Getting Interviews:
Your cover letter isn’t strong enough.
Your resume isn’t strong enough.
3 You are applying for jobs through HR.
1
2
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We are going to turn your pain, frustration, and rejection into
wild
SUCCESS!
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How to have a wildly successful job search… Have A Killer Resume Find Great Jobs In Your Space Get In Front Of The Hiring Manager For
That Job (Your Boss, or Boss’s Boss) Be Your Best In Every Interview
So You CRUSH It And Get The Offer
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You will know how to make things happen, and you will get HIRED.
Most job seekers follow the ‘rules’…
• You have to spend time on Monsteror CareerBuilder or another job board looking for listings.
• And then follow whatever directions they have to apply online for those jobs.
This system is NOT getting you hired.
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Albert Einstein said the definition of insanity is
“Doing something over and over again and…
…expecting a different result.”
Why Applying for Jobs Doesn’t Work:
1. Too many people applying for the same job.
2. Your application goes to the company database.
3. Human Resources is Looking for “Perfect”
4. If you are not in front of the Hiring Manager, you are not in front of the person who can hire you.
Not one of those reasons has anything to do with you!
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3 Areas Will Help You The Most:
1 Your Resume
2 How You Get Interviews
3 How Well You Do in Those Interviews
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The vast majority of job seekers do NOT have a good resume.
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A Resume is a Marketing Document
• It’s what the employer sees before they meet you.
• It’s what they use to decide whether or not to call you in for an interview.
Your resume has to sell you for the job.
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The key is in how you PRESENT that information that makes the difference in whether it’s an ineffective job history or
an effective marketing document.
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3 Biggest Mistakes:
1 Objective Statements
2 Bullet Points
3 Quantification of Accomplishments
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Objective Statements• You must have an objective statement :
– Makes sure that it gets to the right person.– Tells the hiring manager why they should keep
reading.– It’s a great place to add keywords that get your
resume pulled up in searches (even if you don’t have the ‘right’ experience).
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Objective statement helps to sell you for the job.
Good example of an effective objective statement:
“Accounting manager seeks a role that utilizes her [industry] experience and
leadership skills.”
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Good example of an effective objective statement:
“Accounting manager seeks a role that utilizes her industry experience and
leadership skills.”
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Says who you are, what you want, and what your best selling points are.
Bullet Points– Make It More Attractive – Provide White Space– Draw Your Eye– Make Your Resume Easier to Read– Catch Your Attention
Bullet points communicate better than paragraphs.
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Each job should have bullet points that describe what you did.
• NEVER “Responsible For”• Explain What You Accomplished.
• Use Action Words:– Managed team.– Led campaign.– Organized project.– Improved efficiency.– Reduced turnover.– Won award.
Be specific and achievement‐oriented—
that’s a powerful, energetic way to sell yourself.
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Quantification of Your Accomplishments• Describe your accomplishments in:
– Numbers– Dollars– Percentages
• This is the #1 place people fail to make their resume shine. This will make a world of difference in how
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Use numbers to describe almost anything:– How Many Direct Reports You Had
– Production Numbers
– Project Budgets
– Schedules
– Turnover Rate
– How Many Projects You Handled
– Success Rate of Your Projects
– Cost of Projects
– Accuracy
– Rankings
– Sales
– Revenue
– Customer Numbers
– Procedures That Improved Something
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Any way you contributed to Revenue, Growth, or Profit for the company can be described using numbers, dollars,
or percentages.
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“Responsible for bringing in new clients.”
“Brought in 20 new clients in 3 months.”
“Responsible for maintaining accuracy in company
database.”
“Achieved 100% accuracy in 50,000 item database over
2 years.”
See how powerful this is:
“Responsible for keeping units occupied.”
“Maintained 95% occupancy rate over
3 years.”
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My Recruiter ExperiencePeggy McKee• Recruiter for 14 + Years• Guarantee Candidate an Interview• Required Candidates to Quantify Their Resumes
• Those , and Set A Positive Bias• Quantification Provides a Better Starting Position• Candidate is Perceived to Have More Value
• Drove $22 MM sale of Tradeware from founder and private equity investor to SS&C including audit matters, tax filings, and cash flow, to enable such a capital event
• Expedited segregation to achieve successful divestiture of $2.6 B line of business within 4 months
• Headed relocation of corporate headquarters, including the negotiation of a creative $4.5 MM financing lease
• Negotiated, structured, financed, and integrated multiple private and public acquisitions diversifying and growing revenues from $77M to $385M
• Drove sale of Tradeware from founder and private equity investor to SS&C including audit matters, tax filings, and cash flow, to enable such a capital event
• Expedited segregation to achieve successful divestiture of line of business
• Headed relocation of corporate headquarters, including the negotiation of the financing lease
• Negotiated, structured, financed, and integrated multiple private and public acquisitions diversifying and growing revenues
Poll #3Would you like specific training, templates, and my personal review to make sure your resume is an interview magnet?
Peggy Reviews Resumes From Around the World
• 75+ Countries• If You Translate it to English (with Google
Translator), I Can Review it for You• Hiring Managers All Over the World Want
Candidates Who– Quantify Their Accomplishments– Show Their Value
The Job of the Resume is the Same in Every Country, in Every Language – to Get the Interview
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Get your resume into the hands of the Hiring Manager.
Position Hiring Manager
Accountant • Director of Accounting• Accounting Manager• CFO
Sales Person • Regional Sales Manager• National Sales Manager• District Sales Manager• VP of Sales and Marketing
Marketing Person
• VP of Marketing• Director of Marketing• Senior Product Manager
Position Hiring Manager
Customer Service
• Customer Service Supervisor• VP of Sales and Marketing
Engineer • Director of Engineering• VP of R and D• Division Manager
Scientist • Principal Investigator• VP of R and D• Division Manager
IT Person • Director of IT• VP of Technology• Manager of Specific Division
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If you don’t get your resume into the hiring manager’s hands…
• You Won’t Get Any Results–– Spend a Lot of Time– Won’t Hear Anything Back– Think “What’s Wrong With Me?”
• You get stuck in HR.
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Human Resources looks for the perfect resume.
• Is yours perfect?• Do you have exactly what they’re looking for?
• The exact words? Exact experience?
HR is an obstacle for you to overcome—go straight to the hiring manager.
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When you get your resume to the hiring manager…
• You get it to the person who –– Understands the position best and how your
skills will transfer into it.
– Is more motivated than anyone to fill that spot.
– Can say “yes.”
HR can’t say “yes.”They can only say “no.” Skip them.
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How do you find these hiring managers?• Research
– Google Them– Look for Them on LinkedIn, Facebook,
Spoke, Xing & Jigsaw– Look on Corporate Websites– Ask Your Network
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It isn’t as easy as finding them on a job board, but you’ll be a lot better off in the end.
The key is to find those hiring managers who might be a potential boss for you, and
then contact them whether or not they have a job posted.
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Hidden Job Market:Jobs That Are Never Posted
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Choose hiring managers who could be your boss at places you’d like to work
and say,
“Hey, here I am, this is what I do, this is what I could do for you. Are you
interested?”
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That might seem pretty bold and scary.
• It’s easier than it seems.• There’s no other way for you to find all those hidden jobs unless you ask.
The jobs you’ll find this way will be fantastic.
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If you contact enough hiring managers, you start winning the job search numbers game.
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What is the Job Search Numbers Game?
Contact 20 Hiring Managers
You might hear back from 1 or 2.
Contact 200 Hiring Managers
You’ll hear back from 10 or 20.
This gives you much better odds of finding and getting a great job. The more you contact, the
more interviews you get.CHECK YOUR EMAIL: Free resources will be sent to you later
Contacting 100+ Hiring Managers Changes Everything
• Coaching Candidate AggressivelyWorked His Job Search
• Strong Background, But Only Found a Mediocre Position
• Coached Him to Contact 200 Managers Instead of Only 10
“I didn’t know you could do this, I didn’t know how, and I can’t believe this. What a difference.
This changes everything!”
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This strategy of proactively contacting hiring managers by the dozens or
hundreds will take less time and get you more interviews than weeks of
filling out job applications.
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If You Get a Job Even a Month Faster
You will put thousands of dollars in your pocket:
$ 30,000 a Year You Will Earn An Extra $ 2,500
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Typically, people cut their job search by more than this—which puts more money in your pocket.
$ 60,000 a Year You Will Earn An Extra $ 5,000$120,000 a Year You Will Earn An Extra $10,000
Crushing Your Interviews
• Overwhelm them with your Amazing Qualities and Fit for the Job
• Absolutely Get the Offer
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You can’t fail to crush every interview.
Crushing the Interview Requires…
1. Answer the 4 critical concerns that every hiring manager has.
2. Clarify that you have communicated what you needed to and ask for the next step.
Good interviews come down to communication, and these are both communication issues.
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The 4 critical concerns every hiring manager has:
1. Do you understand the job?
2. Can you do the job?
3. Will you do the job?
4. Will you pose a risk to his own continued employment?
These are risk‐assessment questions.
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The best way to address these unspoken concerns…
• Bring a 30‐60‐90‐day plan.
– A written outline of your tasks and goals for the first 3 months on the job.
– Every job has critical tasks that must be accomplished in order for you to be successful.
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First 30 Days Next 30 Days Last 30 Days
Focuses on Training or Learning the Systems or the
Culture
Concentrates on Getting More
Involved in Doing Things on Your
Own
Shows How You Plan to Start
Making Significant Contributions to the Company on
Your Own
The more specific you can be to that job and that company, the better off you are.
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Every single second of your effort is worth it because…
• It shows that you –Understand the job even if you’ve never done anything like it before.Can do the job because you’ve just listed out the specific tasks and how
you’re going to handle those.Will do the job because you’ve just spent a few hours putting together
this in‐depth document.By putting together this plan, you eliminate every risk factor in that
hiring manager’s mind.
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Derek’s Experience
Derek Took a 5 Year Career Break Upon the Death of His Wife
– Applied to Many Job Openings• Ignored or Turned Down
– Invited to an Interview• It Went Dreadfully
• He Could Have Done the Job With His Eyes Closed
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A Vivid Demonstration of Success
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Received Another Interview at Another Company• Brought a 30/60/90 Day Plan
• He Was Turned Down– His Experience Was Not Broad Enough
• BUT…the Interviewing Manager said,
• Invited Back for Another Interview for a More Senior Role
• Again, He Did a 30/60/90 Day Plan
“I was the best prepared candidate he had ever seen and they would be mad to let me go.”
He Got The Better JOB!
What does Derek’s experience teach us?Without the 30‐60‐90‐ Day Plan• He was qualified!• He could have done the job with his eyes closed!
Results:• No Job Offer
With the 30/60/90 Day Plan• They LOVED him• They created a position just
for himResults:• Received a Job Offer
Derek not only got a job, but got one with greater responsibilities and more money!
This plan helps you communicate more effectively.
• It’s a communication tool that helps you say:– “I’ve thought a lot about how I can be successful in
this job, so I put together this outline to talk it over with you.”
• As you go through your plan with them:– Ask Questions, Get Input, Have a Conversation
That conversation helps him to visualize you working for him.
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Visualization is a Powerful Technique
• Sales people use it all the time.
• Put you in the driver’s seat and take you for a test drive.– Ask Questions to Find Out What’s
Important to You
• When you discuss your plan with the hiring manager, you are using Visualization.
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Poll #5If you brought a detailed, comprehensive 306090 day plan to interviews, would you get more offers?
30‐60‐90‐Day Plan Allows Effective Communication
• Candidate in Southern California• My Candidate Did NOT Take the 30‐60‐90‐Day Plan• I Knew All the Other Candidates• My Candidate Was the Stronger of the Group
Her competition DID take a 30‐60‐90‐Day Plan!• Her inferior competition was able to effectively
communicate her value using the 30‐60‐90 day plan.
• My Candidate Did NOT Get the Job
This is why you MUST have a 30‐60‐90‐Day Plan.
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That hiring manager gets an up‐close look at your critical thinking skills, your knowledge, your drive, your
energy, your enthusiasm for the job…
All those things that don’t fit on your resume but still have a major impact on what he thinks of you as a candidate.
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Clarify that you are communicating what you need to communicate
• Ask Questions– “I thought I would get this training. Is that the
right one?” – “I thought that if I tackled this first, it would make
it easier to do X. Do you agree?”– “Does this make sense, or would you like me to
elaborate further?”– “Am I on the same page as what you’re thinking?”– “Do I have this right?”
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The best question you can ask when you bring a 30‐60‐90‐day plan:
“If I were to do all the things I have on this plan, do you agree that I would be wildly successful in this job?”
Asking this question boosts your chances of
getting the job by30% ‐ 40%
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Poll #6Would you like specific training on ‘how to make a 306090 day plan’ that includes my coaching and personal review of your plan?
The quality of your plan matters…• Sometimes people tell me “I took a 30‐60‐90‐Day Plan and it didn’t work.”
– “Did you take my plan?” “No.”– Bad Plans – 25 lines, 10‐page book
• Don’t go to the interview without the very best plan you can get your hands on– PROVEN to work– Expert REVIEW
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A Quick Check by Me Could Get You The Best Job of Your Life
Never go to an interview without a good 30‐60‐90‐Day Plan.
• Pete Carr – 30 Years’ Experience, Got Lots of Interviews But No Job
– 30‐60‐90‐Day Plan Got Him a Higher‐Level Job Than What He Interviewed For
• Jesse – The ‘Undefeated Champion of the World’
– Plan Boosted His Confidence, and He Got a Higher Position With Higher Salary
• Dereck ‐ Failed at Interviewing for a Job He Could Have Easily Done
– His Plan Impressed the Company so Much They Created a New Position for Him
• College Graduate had no Experience
– His plan was adopted by the company as their standard training program for all new hires.
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30‐60‐90‐Day Plans…• Elevate your Game• Elevate your Interview Conversation• Elevate YOU as a Candidate• Boost your Negotiation Power• Get you a Higher Salary• Affect Future Raises and Promotions
A higher salary now boosts a percentage‐based raise later.
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Everyone Can Use a 30‐60‐90‐Day Plan…• Sales• Manufacturing• Operations• Accounting• Admin. Assts.• Engineering• IT
A plan for success shows your value and makes it an easy decision to hire you.
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• Nursing• Pharmacy• Marketing• Logistics • Architecture• Finance• Insurance
• Lab Research• Healthcare• Retail• Law• Education • Disney World!• All White‐ Collar Jobs
• New Graduates• Individual
Contributors• Managers• Executives• Directors• C‐Level
When Deciding Between Candidates…
Hiring Managers Don’t Want a Coin Toss….
They Want a Clear Winner.
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The One to Hire
You’ve got to turn your resume into a marketing documentinstead of just a job history.
Stop applying for jobs and go straight to the hiring manager.
Answer the 4 critical questions of hiring managers and communicate effectively in the interview with a 30‐60‐90‐Day Plan.
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To show that YOU are the Clear Winner…
This is about how to sell yourself for the job…
• The job search is a sales process:
You Are the Product The Cost of Your Product is Your Salary
Your Customer is the Hiring Manager
The job application process keeps you away from your ‘customer’.
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This is a fundamental change in how you approach your job search.
When job seekers get this concept and put these strategies in place, they go from:
– Struggling– Getting No Interviews– Being Very Discouraged
To:– Getting Interviews They Are Excited About– Getting Jobs They LOVE Within Weeks
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Optional Additional Training
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If you…• Know you need help• Don’t have time to spare• Need a Job NOW
I have tools and training that will make this easy—and successful!
50%‐80% of all jobs aren’t advertised…find them with theHidden Jobs Finder
Comprehensive, Foolproof System
Uncovers Hidden Jobs
Helps You Find and Contact 100s of Hiring Managers
Clear, Step‐by‐Step Instructions
Eliminates Guesswork and Mistakes
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Job seekers say this found great jobs they didn’t even know existed—and got them
INTERVIEWS.
I personally developed this tool to help YOU
Find Hiring Managers Using:─ LinkedIn─ Facebook─ Google Boolean Searches─ AND Telephone Sourcing
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This is the easiest way possible for you to find the names and emails of all the hiring managers you need—FAST.
I’ve Taught This Method for Several YearsJob seekers from all kinds of career fields consistently come
back to me and say things like –
The Hidden Jobs Finder gets outstanding results for them, and it will for you too. Anyone can
follow this system and be successful.
“I just got “I just got 3 interviews in 3
weeks.”
“This helped me get “This helped me get more interviews than I’ve gotten in a year of
job searching.”
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IT Sales Managers on LinkedIn
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Sales Manager
Directors of Operations on LinkedIn
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Director of Operations
Google Search to Find Accounting Managers Only in the Washington DC Metro Area
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Accounting Manager
Google Boolean Search for Regional Sales Managers in Medical Located in Chicago
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Regional Sales Manager
Google Boolean Search forVice President of Technology
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Vice President of Technology
Finds Accounting Managersfrom Dallas on Facebook
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AccountingManagers
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• Actual scripts help you start the conversation—by phone or email.
• Proven to consistently get positive results from hiring managers.
• Fresh, energetic words get results.• Messaging Appendix with customizable messages for every situation.
These messages will also improve your cover letter, follow up, and more.
Once you find them, what do you say?
You Will Never Hit a Dead End Again
Always Able to Find Hiring Managers
Uncover Great Jobs Quickly and Easily
You can use this system anytime you need a
new job for the rest of your life.
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How much is total career freedom for the rest of your life worth to you?
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$197
Because you are in this webinar today…
3 BONUSES
If you get the Hidden Jobs Finder in the next 24 HOURS, you get 3 Additional Bonuses—absolutely FREE.
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+
Extreme Resume Makeover KitGives You the Perfect Resume
Stands You Head and Shoulders Above the Rest
Eliminates Mistakes Holding You Back
Expert Coaching for Writing Your Winning Resume from Start to Finish
Tons of Additional Tips and Secrets
Bonus #1
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It’s so EASY.
Comes with a Personal Resume Review by
Peggy!
Your New Resume Will Get You Many More Interviews
I will even personally review your resume for you.
When you’re done with your resume, you’ll email it to me. I’ll go over it for
you and let you know if there is anything that could be improved.
You will know that you have a strong resume that markets you and gets interviews for you.
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FREE
Extreme Resume Makeover Kit
This kit normally sells for $74, and you’ll get it for free—samples, coaching, review and all.
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LinkedIn Profile Tutorial
You MUST Have a Strong Profile on LinkedIn –
– Refine Your Profile So It “Sells” You
– Specialized Instructions for LinkedIn
– Whether You Already Have a Profile or Not
Your profile will start attracting attention… and hiring managers will start contacting you.
Bonus #2
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FREE
The 30‐60‐90‐Day Plan
Step‐by‐Step “How To” Kit
Detailed Instructions About What to Include (and Where to Find It)
How to Use It in Your Interview
A Plan That’s Proven to Impress
Fill‐in‐the‐Blank Template
Sample Plans and PowerPoint Templates
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You get a stronger, more impressive plan than you can do on your own.
Bonus #3
The 30‐60‐90‐Day Plan Includes aPersonal Review by Peggy
Just like with your Extreme Resume Makeover, you can email your plan
to me when you’re done.
I’ll look it over and give you feedback.
Comes with a Personal Plan Review
by Peggy!
You can be guaranteed you have a plan that will impress the socks off anyone you interview with.
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Other Job Seekers Have Said…I want to express my thanks and gratitude for your 30‐60‐90 Day Plan…I scored 6 interviews and was presented with a generous offer …Your program gave me the edge I needed to edge out other candidates with more experience than I had, which is priceless. It even improved my confidence overall, as I started to value myself differently and speak confidently about who I was and what I was able to do. So these skills have extended outside of the interview and hiring process and into other areas of my life. Who knew?
Patrice JM
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Other Job Seekers Have Said…….Peggy, let me tell you, with that plan in my pocket.....I felt like the Undefeated Champion of the World!( and that was BEFORE I got to the interview)
I waited for the right moment then, before I knew it, I was in total control with the VP on my left and the Director on my right engaged on what we would be doing together in the next 90 days!...The VP was so impressed that he opened up another window of opportunity stating that they do have expansion plans…[talking about] how I would fit in and they loved the strategies for personnel that I presented, etc., etc,....in other words.....Thank You! I felt GREAT coming out of that interview! I had never felt that way before.
I was offered a different position… plus way more than I was asking, plus benefits, with an annual salary review!—Jesse
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You Need to Train for Your Job Search
If You Had a Pest Problem You’d
Call an Exterminator
If You Had a Tax Problem You’d Call an Accountant
If You Had a Car Problem You’d Call a Mechanic
Yes, it does cost you money, but it saves you money in the long run.
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The ‘Hidden Jobs Finder’ is Your Job Search Mechanic
Have an Expert—– Look Under The Hood– Solve This Problem For You
Get on the road to ‘Job Search Success’!
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You Are Going to Make This Money Back FastRemember, If You Typically Make:
$30,000 a Year You Will Put $2500 in Your Pocket
$60,000 a Year You Will Put $5000 in Your Pocket
$120,000 a Year You Will Put $10,000 in Your Pocket
A small investment in yourself that will pay off for you in both financial and personal gain.
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$197$197
Hidden Jobs Finder + Bonuses
24 Hours Only3 FREE BONUSES
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It Comes with a One‐Year, 100% Money‐Back Guarantee
If You’re Not Satisfied We Will Give You 100% of Your Money
Back
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You Get:
Includes Personal Review by Peggy
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Includes Personal Review by Peggy
PLUS 3 FREE BONUSES
$197$197
Phone: 800.691.2562 OR 972.382.3139
One Hour Group Coaching
Call
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• Download the Handouts
See your Hidden Jobs Finder and All 3 Bonuses immediately.
ATTENTION: PowerPoint Slides will be sent to you by emailPhone Numbers: 800.691.2562 or 972.382.3139
Let’s Get You A Job Quick!
Give yourself an advantage in the job search!
There’s just no way for you to understand what a difference it will make for you until you try it and
see for yourself.
ATTENTION: PowerPoint Slides will be sent to you by emailPhone: 800.691.2562 OR 972.382.3139
If you are here on the webinar right now,
You will have a chance to be chosen to win a spot in a 10‐person, 1‐hour group coaching call with Peggy!
We will send an email to the winners within a few hours, notifying you that you’ve won and giving you
all the details.
ATTENTION: PowerPoint Slides will be sent to you by emailPhone: 800.691.2562 or 972.382.3139
If you don’t win and you’re disappointed because you really need personalized advice:Investigate either • Purchasing an hour of coaching time on your own:
– http://www.phcconsulting.com/WordPress/career‐coaching/
• Joining our Total Access Club, which is the group coaching club that meets twice a month:– http://careerconfidential.com/total‐access‐club‐product‐reviews/
CHECK YOUR EMAIL: Free resources will be sent to you later
Phone: 800.691.2562 OR 972.382.3139
Q & A with Peggy McKee(LIVE)
Phone: 800.691.2562 OR 972.382.3139ATTENTION: PowerPoint Slides will be sent to you by email
Resources
• Purchase Link:http://careerconfidential.com/job‐search‐essentials‐deal/?webicode=3afd3ce7d7
• Webinars Pagehttp://careerconfidential.com/training‐webinars/
• Peggy’s Personal Coachinghttp://www.phcconsulting.com/WordPress/interview‐coaching/
• Total Access Club (TAC)http://careerconfidential.com/total‐access‐club‐product‐reviews/
ATTENTION: PowerPoint Slides will be sent to you by emailPhone: 800.691.2562 OR 972.382.3139
Thank you for coming!3 Things That Keep Most People from Getting Interviews:
The Bundle of Tools solves all 3 issues for you.
1 Your cover letter isn’t strong enough.
2 Your resume isn’t strong enough.
3 You are applying for jobs online.
Phone: 800.691.2562 OR 972.382.3139
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ATTENTION: PowerPoint Slides will be sent to you by email