STOP CHASING RAINBOWSCREATING ENDURING ONLINE SUCCESS

Jascha Franklin-Hodge| Blue State Digital

Session Evaluation

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Who is Blue State Digital?

Online Engagement and Social CRM Software

Full-service Digital Agency

120 People

5 Offices

Politics, nonprofit, corporate, academic, and cultural

http://www.bsdtools.com/

4

Technology

Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other.

Email Marketing Tools Landing Pages Social Sharing Donation Processing CRM

Reports & Analytics Advocacy Tools Offline Organizing Chapter Affiliate Management Content Management

No Contract!

Starts at $450/month

helping organizations

to drive measurable results by inspiring and engaging people.

our mission:

Case Study: Obama 2008

Obama 2008 by the Numbers

>1 billion emails sent

One in five Obama voters on the email list

200,000 offline events planned via the web

35,000 local volunteer groups

14.5 million hours of YouTube

On-line65%

Off-line35%

$770 million raised

BUILDING RELATIONSHIPS

ACTIONSTORIESAUTHENTICITYOWNERSHIP

ACTIONBUILDS RELATIONSHIPS

Tell Me What You Want

Designed for Action

Be Smart About Social

Measure What Works

Seize Moments to Drive Action

Who was Obama’s #1 Fundraiser?

Thanks, Sarah.

STORIESBUILD RELATIONSHIPS

Tell, Listen, Share

Collaborative Storytelling with Mobile

Courtesy of

User Generated Video

Tell the Big Story

AUTHENTICITYBUILDS RELATIONSHIPS

Real People, Not Press Releases (or Newsletters)

Thank You? Or, Ransom Note?

Actor? Or, Google Employee?

Real Campaign Stories

OWNERSHIPBUILDS RELATIONSHIPS

Grassroots Matching

Existing Donors + Non-Donors

Traditional Match

One Wealthy Donor

Grassroots Matching

Existing Donors Non-Donors

Existing Donors + Non-Donors

Traditional Match

One Wealthy Donor

Grassroots Match

Grassroots Matching

An Army of Advocates

Engage Your Leaders

Let People Innovate

Small Acts of Participation…

…Lead to Big Impacts

BUILDING RELATIONSHIPS

ACTIONSTORIESAUTHENTICITYOWNERSHIP

THANK YOUWWW.BSDTOOLS.COM@BSDWIRE