stop doing mobile wrong!

21
You’re Doing Mobile Wrong!

Upload: tapfwd

Post on 21-Mar-2017

85 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Stop Doing Mobile Wrong!

You’re Doing Mobile Wrong!

Page 2: Stop Doing Mobile Wrong!

Global Internet Consumption: Desktop vs. Mobile

Minutes per day

Mobile Internet Desktop Internet

Source: Digiday

RAMPUP 2017 |

Page 3: Stop Doing Mobile Wrong!

78%of digital timeis spent on mobile

Source: Digiday

RAMPUP 2017 |

Page 4: Stop Doing Mobile Wrong!

Your Customer

RAMPUP 2017 |

Page 5: Stop Doing Mobile Wrong!

Your Customer

RAMPUP 2017 |

Page 6: Stop Doing Mobile Wrong!

Your Customer

RAMPUP 2017 |

Page 7: Stop Doing Mobile Wrong!

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 8: Stop Doing Mobile Wrong!

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 9: Stop Doing Mobile Wrong!

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 10: Stop Doing Mobile Wrong!

Original CPM Optimized CPM

$4 $20

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 11: Stop Doing Mobile Wrong!

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 12: Stop Doing Mobile Wrong!

Use:

‣ First party data

‣ Second party data

‣ Third party data

Acquire new high value customers

RAMPUP 2017 |

Page 13: Stop Doing Mobile Wrong!

Acquire new high value customers

RAMPUP 2017 |

Page 14: Stop Doing Mobile Wrong!

Acquire new high value customers

increase in ROAS

271%

RAMPUP 2017 |

Page 15: Stop Doing Mobile Wrong!

Acquire new high value customers on facebook

Private Second Party Data Sharing

RAMPUP 2017 |

Page 16: Stop Doing Mobile Wrong!

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 17: Stop Doing Mobile Wrong!

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 18: Stop Doing Mobile Wrong!

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 19: Stop Doing Mobile Wrong!

lift in app retention

+45%

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 20: Stop Doing Mobile Wrong!

RAMPUP 2017 |

Nobody will do mobile better – nobody.

Page 21: Stop Doing Mobile Wrong!

Start Doing Mobile right.

[email protected]