stop doing the wrong mobile math
TRANSCRIPT
STOP DOING THE WRONG MOBILE MATH
WHY WELL DESIGNED MOBILE APPS MATTER?
Software reaches mobile-first markets — people who don’t have access or don’t want to use desktop
computers.
WHY WELL DESIGNED MOBILE APPS MATTER?
WIDER AUDIENCES
Mobile is a great way to improve and build upon brand image.
WHY WELL DESIGNED MOBILE APPS MATTER?
BRAND AWARENESS
Mobile allows people to be connected and accessible anywhere, anytime.
WHY WELL DESIGNED MOBILE APPS MATTER?
PERPETUAL CONNECTIVITY
ENGAGED USERS = THE RIGHT ROI
When building any mobile product, from a platform-based enterprise app for employees to a custom native app for consumers — version one is just the tip of the iceberg.
YOUR PROJECT
TYPICAL PROJECT
WITHOUT DESIGN WITH DESIGNLONG & EXPENSIVE OVERHAUL Version 2 QUICK & CHEAP UPDATE
HIGH Customer Support Costs LOWER
EXTENSIVE User Training SIMPLE
UPHILL BATTLE User Adoption EASY AND ORGANIC
DISCOVER BREACHES Security TIGHT
Ongoing Maintenance
LATE OR NEVER Project Success EARLY OR ON-TIME
$$$$ Total Life Cost $$
DOWNLOADS
OLD THINKING
FEATURES & FUNCTIONALITY
SECURITY
WATERFALL
BACK-END INTEGRATIONS
NEW THINKING
FEATURES & FUNCTIONALITY
SECURITY
BACK-END INTEGRATIONS
AGILE
DESIGN RESEARCH
TARGET AUDIENCE & ENGAGEMENT
SUCCESS STORIES
Create an intuitive, mobile Retail Management System used by 50,000 employees.
Cut training time, boost productivity and increase accuracy.
Hallmark’s InfoLink, the old retail management system handled a database of hundreds of thousands
of products, inventory management and tracking of employee productivity.
HALLMARK BEFORE
The user interface was so convoluted, it drastically reduced employee efficiency and accuracy on the
job.
HALLMARK BEFORE
Learning the complex system was very time consuming for new employees to grasp, requiring
lengthy & expensive training.
HALLMARK BEFORE
Hallmark and SAP turned to Sourcebits to create a custom Android solution.
THE CHALLENGE
Goals:
▮ Decrease the time needed to train a retail merchandise employee
▮ Increase the accuracy and amount of work done in the same timeframe
▮ Be easy for non-traditional smart device users
▮ Meet 3,500 system requirements
THE CHALLENGE
HALLMARK AFTER
HALLMARK AFTER
▮ App was launched in July 2014.
▮ Now used 1.2 million hours per week.
▮ Reduced employee training by 1-2 weeks*.
▮ Increased employee performance by 8-16%.
▮ Increased inventory reporting accuracy by 12%.
*The savings alone realized by cutting employee training are almost double the app design & development expense.
HALLMARK RESULTS
BEEP N’GOStore, discover and use any couponor giftcard with patented barcode beaming.Now embedded on 100 Million Samsung devices.
For Beep'nGo, we designed a powerfully simple user experience to make mobile barcodes easy.
SOLUTIONS
DESIGN
We built the first app in just 30 days.With short development cycles being a necessity, our team has worked
continuously to integrate Mobeam's feedback.
SOLUTIONS
DEVELOPMENT
ASO recommendations have significantly improved Beep'nGo's keyword search rankings in Google Play.The app went from not ranking to #1 in shopping. We use Flurry to provide
user analytics on both Omnibeam and Beep’nGo.
SOLUTIONS
APP STORE OPTIMIZATION
Since the start of cooperation with Mobeam in December 2012, Sourcebits has served as the startup's primary app
design and development provider.
SOLUTIONS
ONGOING SUPPORT
GOALS ACHIEVED
COUPONS & HOT DEALS APP SHOPPING APP DISCOUNTS APP
1
54
GOALS ACHIEVED
Embedded on
100 MILLIONdevices
GOALS ACHIEVED
★★★★★23,000 ratings in Google Play Store
2 million organic downloads in first 2 weeks5 million organic downloads in 4 months
INTEL® EASY MIGRATIONDifferentiate Intel Chromebooks retail marketing by solving a
big customer problem.
Let users move data between devices and the cloud.
With one tap.
REQUIREMENTS AND SOLUTIONS
INTUITIVE USER EXPERIENCE RESEARCH
PRIVATE SECURE ARCHITECTURE
CONSISTENT BRAND DESIGN
UNIVERSAL MULTIPLATFORM DEVELOPMENT
Sourcebits conducted a one-day Innovation Strategy Workshop with representatives from Intel and Acer.
Together we decided to develop a mobile solution that would provide a consumer sales differentiator for Intel-powered Chromebooks to capture more of the market.
We would solve a big customer barrier to purchase — make data migration easy.
THE PROCESS
Sourcebits built 4 applications — the primary Chrome Extension and then Android, iOS and Windows apps. Each platform required custom design and engineering solutions.
RESULTS
In addition to adhering to Intel's comprehensive visual brand guidelines, Sourcebits adjusted each application's design to fit the pre-established UI design practices of each particular platform, to create a familiar user interface with low learning curve.
RESULTS
Months before the October 2014 launch, Sourcebits provided a go-to-market launch strategy, built an information website, developed 3 video demos, optimized descriptions for ASO, and created the FAQ to manage customer support.
Intel and Acer are now gearing up to launch their Chromebook campaign for the 2014 Holiday Season.
RESULTS
GLOBO AND SOURCEBITS HAVE YOU COVERED
STRATEGIC CONSULTATION
AWARD-WINNING DESIGN
USER ACQUISITION PLANNING
CROSS-PLATFORM DESIGN AND
DEVELOPMENTSECURE ENTERPRISE
MOBILITYBACKEND
INTEGRATION
LAUNCH MARKETING CUSTOMER SUPPORT360° PRODUCT
LIFECYCLE MANAGEMENT
Piotr GajosCHIEF INNOVATION OFFICER
Gary J. RogersVP ENTERPRISE SALES
