stop overthinking your dam brand - just do it!
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Stop Overthinking your DAM Brand - Just Do it!TRANSCRIPT
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IO Integrations RoadShow - November 12, 2014
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establish the core objective of your DAM
system.
pinpoint the challenge:
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tailor the experience towards your audience, making them want to
stay a while.
customize the user experience:
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credit: rohdesign.com
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prioritize your requirements:
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determine your needs & move with urgency. Realize that this is an
ever evolving organism & it doesn’t need to be
perfect.
create a phased approach:
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© 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.
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© 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.
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© 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.
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take a survey of how it’s being perceived and make the proper adjustments to
address the evolving business needs.
evaluate the results:
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