stop talking about social media
DESCRIPTION
Presentation from Digital Grecovery: The Data HighwayTRANSCRIPT
Stop Talking Social Media
ABOUT
ioannisofakoglou.gr@ofakoglou
Welcome to the noisyWorld of Social Media
This is a very noisy world, so we have to be very clear what we want them to know about us
Steve Jobs
Action speak louder
than words
...is the evolutionof consumer behavior when society & technology evolve faster than your ability to adapt
Digital Darwinism
Best practices and benchmarking may allow companies to catch up with competitors, but won’t turn them into market leaders.
Winners focus on next practices
There is no such thing as a generally good tool. There are only tools good for particular job.
New technology makes new things possible
Human way of running our organization
ENGAGE
Egosystem
Generation ME
Culture of Narcissism
Human
Customer RevolutionConnected Consumerism
Activists
Decision Making Process
Behavioral Changes
Multichannel
Producers
Multiscreen
Influencers
Multitasking
2005
2013
THE CULTURE OF COWe are shaping a new culture of human COLLABORATION social CONTRIBUTION open CONVERSATION infinite CONNECTIONS
Ioannis Ofakoglou
Design Unique Experiences
Time for Change
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn
Time for Change
INNOVATIONstarts
#thanks@ofakoglou ioannisofakoglou.gr