Do you need more clients, customers and new business?

There is a new and better wayto win and retain business

We need a new way to sellbecause we’re all buying differently

Here’s how it works…

We become aware of a potential need

A few minutes with a browser and we’re on our way to becoming sufficiently well informed

Next step: we speak with somebody in sales because we have more questions about

our short-listed products or services

And most people in

sales roles are happy to answer our questions

They believe that this is their role

Everybodyexpects sales people to talk

about the products and services that

they’re selling

There isa much betterrole for sales

people

The betterrole is for the sales person to COACH

their customer

Sales people should use their specialist knowledge to help

customers to understand their own needs better

And then work with these customers to CO-CREATE

the best way to meetthese more clearly

defined needs

Then it’s time to CONCLUDEwho is going to do what by when so

that these needs are met

COACHCO-CREATECONCLUDE

We call it

This is a new and better way to sell

and your customers are

going to love it!

What’s thebig difference?

Currently, most sales people are

trained to communicate

value

But now that buyers can access such

a HUGE amount of

information online…

It’s the job of our colleagues in marketing to communicate

value

The best role for sales people is NOTto communicate value

but to actually create value within their sales processes

Even better, not just create value,

we shouldco-create value

in genuine collaboration

with our customers

And that’s why we say…

Want to learn how to COACH, CO-CREATEand CONCLUDE to win more business?

FREE online training course coming late

November 2015 Click here for more information

Interested?