stop talking planned giving and start talking philanthropic hopes and dreams
TRANSCRIPT
Stop talking planned giving, and start talking philanthropic hopes and dreams
Leah Eustace, CFREPrincipal & Chief Idea Goddess@LeahEustace#LegacyCollingwood
Remember the clutter?
The answer is in how your brain works
Scenario One: Karen Klein
Scenario Two: Darfur
Psychic Numbing
Nicholas Kristof, New York Times
The future of storytelling
http://bit.ly/Paul-Zak
Appeal to the heart, not the head
Artwork courtesy of Mark Phillips www.bluefroglondon.com
INGREDIENTS TO MAKE A GOOD STORY
Passion
Hero
An antagonist or conflict
Awareness
Result
TYPES OF LEGACY STORIES
Founding/Founder Story
Donor Story
Beneficiary Story
Leadership Story
Family of the deceased Story
Your story
Questions?
Thank you!
Leah Eustace, CFREPrincipal and Chief Idea Goddess
Good Works
613.232.9113 x [email protected]
@LeahEustace