stop the global epidemic of chronic disease an introduction to who's new advocacy toolkit
TRANSCRIPT
STOP the global epidemic of chronic
disease
STOP the global epidemic of chronic
disease
An introduction to WHO's new advocacy toolkit
WHO Advocacy Toolkit | October 20072 |
Advocacy?Advocacy?
Advocacy is the process of influencing people to create change.
Advocacy uses information in deliberate and strategic ways.
Advocacy ≠ education
Basic principle: If you do not ask for "it", you will not get "it".
WHO Advocacy Toolkit | October 20073 |
Why advocacy for chronic diseases?
Why advocacy for chronic diseases?
Misunderstandings have contributed to their neglect.
General neglect of the chronic disease burden in international public health and development agendas.
The evidence for action is strong and persuasive.
WHO Advocacy Toolkit | October 20074 |
Summary of the evidenceSummary of the evidence
WHO Advocacy Toolkit | October 20075 |
Why this advocacy toolkit?Why this advocacy toolkit?
To teach the process of effective advocacy.
To equip users with a range of advocacy tools.
To multiply dissemination of key messages about chronic disease.
WHO Advocacy Toolkit | October 20076 |
Toolkit's primary target audience Toolkit's primary target audience
Chronic disease advocates (potential influencers) at national/local levels, including:– Government ministry staff– NGO staff – Health care opinion leaders– Consumer/Patient groups
WHO Advocacy Toolkit | October 20077 |
Toolkit's target purposeToolkit's target purpose
Equip chronic disease advocates (potential influencers) with key messages, methods and tools to powerfully advocate to chronic disease decision makers.
Decision makers include:– Health ministers and deputies– Minsters of Finance, Planning, and related sectors– Donors and funding agencies– Employers– Community leaders
WHO Advocacy Toolkit | October 20078 |
What about the media?What about the media?
The media can get key messages to both decision makers and influencers.
Toolkit teaches influencers how to work effectively with the media, as part of an overall advocacy plan.
Toolkit contains items tailored especially for the needs of journalists (reproduction quality images, broadcast footage, pre-packaged print and video media features).
WHO Advocacy Toolkit | October 20079 |
Advocacy processAdvocacy process
Chronic disease advocates (influencers)
Chronic disease decision makers
Provide tools that can be adapted to local context
Teach skills
Increased investment in chronic disease prevention and control
Th
e m
edia
WHO Advocacy Toolkit | October 200710 |
Contents of the kitContents of the kit
WHO Advocacy Toolkit | October 200711 |
Simple 7-step planSimple 7-step plan
WHO Advocacy Toolkit | October 200712 |
Practical advice and examples
Links to toolkit, multimedia pack and web
WHO Advocacy Toolkit | October 200713 |
Typical 2-page spread of manual
WHO Advocacy Toolkit | October 200714 |
Multimedia packMultimedia pack
One CD and two-sided DVD
Choice of menus in English and French
Documents, multimedia features and videos in numerous languages
WHO Advocacy Toolkit | October 200715 |
Multimedia pack contentsMultimedia pack contents
CD: reports, strategies, fact sheets
DVD-side 1: multimedia
DVD-side 2: Do-it-yourself components
WHO Advocacy Toolkit | October 200716 |
Policy briefsPolicy briefs
Series of seven 2-page briefs
Each designed for different decision maker group– Ministries of Health– Ministries of Finance– Donors/funders– NGOs– Employers– Schools– Health care planners (shown)
Uses stepwise approach
Not prescriptive, but gives ideas on what each group can do to get started
WHO Advocacy Toolkit | October 200717 |
Quick summary sheetQuick summary sheet
Can be used during meetings as “show and tell” tool
WHO Advocacy Toolkit | October 200718 |
Media featuresMedia featuresPre-prepared features on
three themes journalists ask about most frequently
Newspaper, newsletter, magazine formats
Users are free to reproduce ‘as is’, or adapt using DVD do-it-yourself components
WHO Advocacy Toolkit | October 200719 |
PostersPosters
Series of five posters
Complements 2005 ‘face to face with chronic disease’ poster series
Posters can be adapted using DVD do-it-yourself components
WHO Advocacy Toolkit | October 200720 |
“Facing the facts” brochures“Facing the facts” brochures
Series of five 4-page brochures
Brief overviews of important chronic disease issues
WHO Advocacy Toolkit | October 200721 |
For more informationFor more information
Advocacy toolkit website:http://www.who.int/chp/advocacy/en/
To request copies of the advocacy toolkit, ‘face to face with chronic disease’ posters, or to provide feedback: