stop the meter day of action - how to organize a petition drive

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How To Organize A Stop The Meter CRTC Petition Drive On Saturday, February 26 th at 1 PM, communities across Canada will take part in an action calling on the CRTC to stop the meter on Internet use, and prevent the introduction of new punitive fees. Big telecom companies have unleashed a corporate government lobbying and PR campaign, designed to muddy waters and confuse Canadians about new Internet usage fees. Our response: unleash the creativity and ingenuity of Canadians. People from all walks of life innovators, educators, students, entrepreneurs, and everything in between are getting together on February 26th to educate our fellow Canadians about Internet metering (usage based billing) and related issues. The primary goal of this action is to continue to put pressure on the CRTC, and let them know that Canadians want open, accessible and affordable Internet service. To do this we need to help our fellow citizens understand the implications of usagebased billing (Internet metering). Though the CRTC is currently reviewing its earlier decision, this is far from being over. To help you take the appropriate steps to organize your own local petition drive on the 26 th , we have created this stepbystep organizing guide: Step 1 Join your local Stop The Meter Facebook event page and your local Digital Action Team Google Group. Find out how at http://openmedia.ca/local Step 2 Identify a central meeting location. It might be a public square, a coffee shop, or a campus. This is where Stop The Meter supporters will meet, discuss walkroutes, and reconvene once they’ve finished a productive day of getting people to sign the Stop The Meter petition. Step 3 Publicize this central meeting location on your Stop The Meter Facebook event page to your friends, and by email. Step 4 In your local Digital Action Google group, identify a local organizing coordinator. This person will help bring everyone together and coordinate the logistics on the day of the petition drive. Step 5 In you local Digital Action Google group identify a local media relations coordinator. This person will reach out to your local media, attempt to arrange prepetition drive interviews, and invite all local media to the meeting location at 1pm on Saturday, Feb 26 th . For more information on media outreach strategies click HERE. Step 6 If you feel there is sufficient local interest, call a Day of Action planning meeting sometime before February 26 th .

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Page 1: Stop The Meter Day Of Action - How to Organize A Petition Drive

   

How To Organize A Stop The Meter CRTC Petition Drive  On  Saturday,  February  26th  at  1  PM,  communities  across  Canada  will  take  part  in  an  action  calling  on  the  CRTC  to  stop  the  meter  on  Internet  use,  and  prevent  the  introduction  of  new  punitive  fees.    Big  telecom  companies  have  unleashed  a  corporate  government  lobbying  and  PR  campaign,  designed  to  muddy  waters  and  confuse  Canadians  about  new  Internet  usage  fees.    Our  response:  unleash  the  creativity  and  ingenuity  of  Canadians.  People  from  all  walks  of  life  -­‐-­‐  innovators,  educators,  students,  entrepreneurs,  and  everything  in  between  -­‐-­‐  are  getting  together  on  February  26th  to  educate  our  fellow  Canadians  about  Internet  metering  (usage-­‐based  billing)  and  related  issues.    The  primary  goal  of  this  action  is  to  continue  to  put  pressure  on  the  CRTC,  and  let  them  know  that  Canadians  want  open,  accessible  and  affordable  Internet  service.  To  do  this  we  need  to  help  our  fellow  citizens  understand  the  implications  of  usage-­‐based  billing  (Internet  metering).  Though  the  CRTC  is  currently  reviewing  its  earlier  decision,  this  is  far  from  being  over.      To  help  you  take  the  appropriate  steps  to  organize  your  own  local  petition  drive  on  the  26th,  we  have  created  this  step-­‐by-­‐step  organizing  guide:    Step  1 Join  your  local  Stop  The  Meter  Facebook  event  page  and  your  local  Digital  Action  Team  

Google  Group.  Find  out  how  at  http://openmedia.ca/local      

Step  2 Identify  a  central  meeting  location.  It  might  be  a  public  square,  a  coffee  shop,  or  a  campus.  This  is  where  Stop  The  Meter  supporters  will  meet,  discuss  walk-­‐routes,  and  reconvene  once  they’ve  finished  a  productive  day  of  getting  people  to  sign  the  Stop  The  Meter  petition.    

 Step  3 Publicize  this  central  meeting  location  on  your  Stop  The  Meter  Facebook  event  page  to  

your  friends,  and  by  email.    Step  4 In  your  local  Digital  Action  Google  group,  identify  a  local  organizing  coordinator.  This  

person  will  help  bring  everyone  together  and  coordinate  the  logistics  on  the  day  of  the  petition  drive.    

 Step  5 In  you  local  Digital  Action  Google  group  identify  a  local  media  relations  coordinator.  

This  person  will  reach  out  to  your  local  media,  attempt  to  arrange  pre-­‐petition  drive  interviews,  and  invite  all  local  media  to  the  meeting  location  at  1pm  on  Saturday,  Feb  26th.    For  more  information  on  media  outreach  strategies  click  HERE.  

 Step  6 If  you  feel  there  is  sufficient  local  interest,  call  a  Day  of  Action  planning  meeting  

sometime  before  February  26th.      

Page 2: Stop The Meter Day Of Action - How to Organize A Petition Drive

   

Step  7 Promote  the  Day  of  Action  petition  drive  meeting  location  far  and  wide!  Use  your  Stop  The  Meter  Facebook  event  page.  Send  emails.  Tweet  the  event  details.  Put  up  posters.  Talk  to  your  friends.  Update  your  Facebook  status.  Send  out  a  media  advisory  to  all  local  media  contacts.  (OpenMedia.ca  will  send  out  event  media  releases  to  all  National  Media  outlets).  Send  the  event  details  to  local  newspapers  to  include  in  their  “What’s  Up  This  Week”  section.  Anything  else  you  do  to  help  encourage  local  Stop  The  Meter  supporters  to  join  in  on  February  26th  helps  –  don’t  hold  back!  

 Step  8 Appoint  one  person  to  design  and  print  petition  drive  “walk  maps.”  You  really  want  to  

have  a  sense  of  where  your  supporters  are,  and  who  they’ll  be  collecting  the  Stop  The  Meter  petition  signatures  from.    A  good  idea  is  to  print  10  –  30  route  maps  (depending  on  how  many  people  you  expect),  which  cover  a  5  –  15  block  radius  from  your  meeting  location.  Once  people  start  showing  up  on  the  26th  you  can  pair  people  into  groups  of  two  or  three,  hand  them  a  route  walk  map,  and  send  them  on  their  merry  pro-­‐Internet  way.  The  key  is  to  ensure  people  come  back  to  the  original  meeting  location  to  drop  off  the  signed  petitions  once  they  are  done.  The  point-­‐person  will  then  mail  all  of  the  collected  petitions  to  the  OpenMedia.ca  office  in  Vancouver  (the  mailing  address  is  at  the  bottom  of  all  the  petitions).    

 Step  9 Download  and  print  hundreds  if  not  thousands  of  the  “Data  Usage  Tickets.”  These  can  

be  distributed  to  anyone  you  come  across  during  your  petition  drive  who  is  accessing  the  Internet  (e.g.  in  coffee  shops).  Find  your  city’s  ticket  HERE.  

 Step  10 Download  and  print  5  –  10  “Volunteer  Sign  In  Sheets.”  We  encourage  all  local  

volunteers  who  show  up  on  the  26th  to  “sign-­‐in”  before  heading  off  to  do  their  petition  drive.    This  way  your  local  organizers  can  empower  local  pro-­‐Internet  supporters  to  get  involved  as  we  continue  to  push  for  open,  accessible,  and  affordable  Internet  in  the  long-­‐term.    

 Step  11 Be  Creative!  Feel  free  to  dress  up  as  “Meter  Maids”  or  Internet  Cops.  Make  signs.  Bring  a  

camera  or  video  recording  device.  Take  pictures  and  share,  share,  share!      Step  12 Have  fun  helping  to  save  the  Internet  J      For  The  Internet,      Glyn  Lewis  Coordinator,  Stop  The  Meter  National  Day  of  Action  www.openmedia.ca  [email protected]  www.twitter.ca/galewis44