stora enso in the chinese market - fsc deutschland · fsc® conference packaging for forests 13th...
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FSC® conference Packaging for Forests
13th of May 2014 at the Interpack trade fair, Duesseldorf
Stora Enso in the Chinese Market
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Stora Enso in brief
Stora Enso is the global rethinker
of the paper, biomaterials,
packaging and wood products
industry.
We always rethink the old and
expand to the new to offer our
customers innovative solutions
based on renewable materials.
• Approximately 28 000 employees
worldwide
• Sales 2013 EUR 10.5 billion
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Strongest growth in packaging will be in Asia – Increasing demand of consumer board in China
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CAGR
0,2 %
CAGR
3,5 %
CAGR
1,4 % CAGR
4,6 %
CAGR
3,3 %
CAGR
6,9 %
Asia
Middle East
& Africa
Eastern
Europe
Western
Europe North
America
South
America
Fibre-based consumer
board consumption CAGR
China 9%
Pakistan 9%
India 6%
Middle East 4%
2010-2020
Million tonnes
Source: Pöyry and Stora Enso
6,2
6,3
3,8
4,4
6,0
11
,6
0,5
0,7
0,9
1,5
1,1
1,5
Urban households and private consumption, 2012-2022
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Source: McKinsey
Main products Stora Enso delivers to the
expanding consumer market in China
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Cosmetics Food
Beverage Electronics
Strong presence in China
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Shanghai
Guangxi
Core plants
Inpac
Growth projects
Current growth projects
Hong Kong
Paper Mills
• Suzhou fine paper mill with 550 employees
• Dawang magazine paper mill with 220 employees
Paper mills
Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong
• 5 Sales offices covering all over China
• 50 employees
• World-class pulp and paperboard
• Fiber from self-managed eucalyptus plantations
• Total investment EUR 1.6 billion
• 1,080 employees
• Focus on consumer packaging
• Serving international brand owners
• Four plants in China and one in India
• 2,400 employees
• Business development, sales and M&A have teams
located in Hong Kong 16 employees
• Stora Enso China head office in Shanghai 20 employees
Guangxi
Inpac
Hong Kong & Shanghai
Beijing
Stora Enso investment in Guangxi
1. Establish a world-class pulp and
paperboard integrate with fibre from
self-managed eucalyptus plantations
2. Build a long-term profitable business
by meeting the growing demand in
China and neighbouring markets
3. Apply responsible practices in the
whole supply chain; forest operations,
pulp and board production
4. Industrialization Guangxi forestry,
Beibu Gulf economy development and
China pulp and paper modernization
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New set up: Consumer board machine operational in the beginning of 2016,
followed by chemical pulp mill construction later.
• Stora Enso has been establishing a sustainable
eucalyptus wood base in Guangxi since 2002 and
is currently operating 90,000 ha of forest
plantation land
• Certifications obtained for
– FSC® Forest Management and Chain of Custody
– CFCC Forest Management and Chain of Custody
– OHSAS 18001
– ISO 14001 and ISO 9001
• Intensive sustainability program and
Environmental and Social Action Plan
• Cooperation with local authorities, national and
international universities and organizations to
define positive development
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Stora Enso investment in Guangxi