A store design concept presentation forGlobal IT Lifestyle Technology Retail

By

• Store Marketing story• Store Positioning Strategy• Design Theme• Instore Engagement

Objective

STORE MARKETING STORYBuilding blocks for

• High end Laptops/AIO’s• Tablets• High End Mobile Phones• Camera (SLRs)• Accessories

Store Offerings

• The offering is not unique but asssortment may be….

• No brand presence

Challenge

Store needs to tell a marketing story to differentiate itself

• The store sells top end gadgets• It is the final destination for high end technical

gadgets

Story

CREATING PERCEPTION…POSITIONING

• It is a destination high end technology store which sells latest technologies in the domain and exposes the visitors to futuristic technologies

• It is for Forward thinking lifestyle conscious people

Perception

THEME

• The theme provides an aspirational connect to the shopper….that what he is buying is a

great technology and more importantly from a place which understands the latest, best and the future technologies

• The technological ecosystem within the store will get the store into his priority store list for the categories

Theme….Future Forward

Strongly recommended as a brand name

MANIFESTATION

Real world

• Lifestyle• Technology and future

Visual Moodboards

Category Presentation

Category Nomenclature

• Computing Metabolism ----Laptops and All in Ones

• Telepresence --- Mobile Phones• Games of Future ----Gaming• Computing Quantums ---Tabs• Sharp Optics----Camera• Lifestyle musts---- Accessories

Category Design

• Each Category Design to accommodate the buying behavior and process for example a DSLR shopper will have a different buying drivers from a Tablet shopper

• All categories to be integrated to form a capsuled store look

In-store Digital Engagement

Augmented Reality Wall

• The shopper can flash product/product cards before a screen and product demo will appear on a wall

• Focus a tab on a product and descriptions appear on tab

Facebook Kiosk

• Creating FB Events• FB Likes for viral effect• FB Photobooths

Future Technology Video Wall

• The backwall of the store has a videowall playing the latest and future technologies

QR Codes

• Displayed product to have QR codes• Visitors can scan QR codes with smart phones for

a. Product Detailsb. Comparisons andc. Other analytics

The Store Design

Future….Earth the planet of hope

• Clean Environment as we do away with fossil based fuels

• More spaces as we have more dwelling locations other than earth

• People have more time as efficiency is tremendous on account of technology

• People are at peace as world is a single economy

Life is blooming along with nature

Thank You