Store Information

• Store size: 3000 sq. ft.• Location: Los Angeles, Ca. on the

Sunset strip• Population: 3,849,378• Socio-economic: Wealthy celebrities

and others in the industry• Ethnic diversity: High Caucasian and

Hispanic population

Store information con’t

• Exterior: Large wooden doors, Large industrial windows.

• Interior: Wood floor, rugs, luxurious fabrics, chandeliers, unique decorations, metal hardware.

• Website: • Used to show off clothing, no sales

• Employees:• Professional, but still trendy and unique. • Represent store with their appearance.

Apparel Description

• Merchandise: Ready to wear designer apparel

• Rock &roll, Chic, Luxurious, vintage• High markup on goods. 200%

Demographics

• Age: 20-35• Income: High• Martial status: Mostly single, some

married• Education: High school or college• Occupation: Some work in the industry,

celebrities, and other high paying jobs.• Gender: Female• Ethnicity: Caucasian and Hispanic

Psychographics

• Leisure: Shopping and traveling• Attitudes: Low concern about

spending money. High price=high quality

• Purchase motivations: To look good/style

• Buying habits: Multiples

Buying behaviors

• Frequent shoppers• Shop alone or with friends• Low return of goods• High quality and price expectations

Merchandise

• Dresses, tops, pants, jackets/outerwear, lingerie, shoes.

• Sizes: Smaller sizes• Prices: $30- $3,000• Colors: Mostly neutrals, black, white, grey

etc.• Vendors: L.A.M.B, True Religion, Silence

&Noise, Steve Madden, Sparkle &Fade, Earnest Sewn, Jeffrey Campbell, William Rast, Christian Louboutin, Rock & Republic, Charlotte Ronson, Rag & Bone, The Row, Costra Nostra, Sublit clothing, Levi, BDG.

Dresses

Tops

Pants

Jackets

Lingerie

Shoes

Accessories

Outfits

Outfits

The End