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Dear Friends,

With United Ways in nearly 1,800 communities across the globe, United Way is one of the most recognized brands in the world.

However, every United Way supporter has received the question, “What does United Way do?” This document helps answer that

question.

We’re in the impact business. We make the world a better place by partnering with people like you, and the institutions of which

you are a part. Education, Income, and Health are the pillars of our work to advance the common good so we’re all doing better,

and we can only do it together.

United Way is focused on four worldwide signature impact initiatives that set our course toward a better future. This document

lays out the primary strategies that help us achieve Childhood Success, Youth Success, Economic Mobility, and Access to Health

globally. Its accompanying source documents provide the tools for a community to start or advance their goals and build a

stronger community. The Global Results Framework helps us track our progress locally, nationally, and globally.

We hope you find something that adds to your work, and we invite you to engage in building stronger communities together with

us.

1

Vision and Mission

Vision:

We envision a world where all

individuals and families achieve

their human potential through

education, financial stability, and

healthy lives

Mission:

To improve lives by mobilizing

the caring power of communities

around the world to advance the

common good

Elevator speech (sample):

Big challenges aren’t solved one nonprofit at a

time. A hungry kid in a house with unemployed

parents has a hard time learning.

The key to social change is how we work

together. The world is full of people and

organizations dedicated to helping others. But

thousands of individual efforts don’t necessarily

add up to widespread progress.

That’s why United Way’s approach is so

important and so effective. We are on-the-

ground in communities, working with nonprofits,

business, and government to lead collective

action that drives results. We invite everyone

to be part of this change.

When we Live United, we don’t just change lives.

We change what’s possible.

2

Network-Wide Strategy – One Slide Executive SummaryTo power our efforts to create a world where everyone has the opportunity to live a better life, the Network-

Wide Strategy articulates the Unique Positioning and Key Actions (Bold Plays) that will drive our success.

Unique Positioning

We develop integrated solutions that

improve lives AND communities

We focus on what’s most needed and

what works locally

We get leaders and organizations from

all sectors to work together

We invite millions of people to be part

of the change and amplify the impact

Bold Play 1 Execute on a

Clear Business

Model

Shift from “One great product

marketed the same way to everyone”

to “The right product to the right donor

at the right time in the right way”

Bold Play 2 Create Great

Individual

Experiences

Engage people in ways they love in

our new digital world (personal, online

and in-person, year-round, and over a

lifetime)

Bold Play 3 Reignite Strategic

Corporate

Relationships

Re-establish ourselves as the Partner-

of-Choice for companies by delivering

unmatched employee engagement,

community impact, and business

value via strategic agreements and

network-wide account management

Bold Play 4 Drive

Transformational

Giving

Build a network of high-net-worth

ambassadors, including a $10 Million

Giving Society, who accelerate our

impact and innovation worldwide

Bold Play 5 Work Together

“As One”

Network

Harness the power of scale to raise

our operational performance and

speak as one brand with one voice

Five Bold Plays

3

Clear Business Model

4

Enterprise Wide Strategy

• Bold Play content and tools

https://online.unitedway.org/united-way-network-wide-strategy

5

Enterprise Wide Strategy

Impact’s Primary Role in Business Model

• Bold Play content and tools

https://online.unitedway.org/united-way-network-wide-strategy

Worldwide Impact Agenda: The Change We Seek to Create

ACCESS

TO

HEALTH

ECONOMIC

MOBILITY

YOUTH

SUCCESSCHILDHOOD

SUCCESS

Goal: CREATE THE OPPORTUNITY FOR A BETTER LIFE FOR ALL

How: Build Stronger Communities Where People Work Together (Live United)

WORLDWIDE SIGNATURE IMPACT INITIATIVES

Education – Income – Health

Children enter

school ready and

are successful in

primary school.

Youth gain the

knowledge, skills,

and credentials to

obtain

family-sustaining

employment

Individuals/families

improve their

socio-economic

status


have access to

healthcare and

improve their health

6

United Way harnesses the power of local communities to set goals and bring these priorities to life

* Goals above are from recent network effort to establish a Results Framework that aggregates specific

impact goals that a majority of markets collect today and position us to set/refresh national/global goals

https://online.unitedway.org/groups/access-health-overview

https://online.unitedway.org/groups/economic-mobility-overview

https://online.unitedway.org/groups/youth-success-overview

https://online.unitedway.org/groups/childhood-success-overview

Impact Approach – How We Build Stronger Communities

Community Solutions

Lead comprehensive, sustainable

community change

Example: Collective Impact Efforts, Policy

Issue Initiatives

Execute integrated solutions to pressing

community challenges

Example: Literacy, Mentoring, Job Training, etc.

Program Solutions

Drive support to community organizations that have the most compelling, measurable results for individuals and families

Example: Data-Driven Program Outcomes

7

Engage community leaders and everyday citizens to work together

Articulate community impact goals

Global Results Framework

The purpose of the Global Results Framework is to develop a practical framework to aggregate

results across United Way communities and markets to demonstrate our value proposition.

A successful framework will enable us to communicate key messages:

We mobilize resources to address society’s biggest issues.

We activate people, organizations and systems to build stronger communities.

We help change lives:

We deliver results for individuals, families, and communities

We focus on what works to create long-term solutions and meet immediate needs

8 Click here for more information

https://online.unitedway.org/groups/global-results-framework-1

Primary Strategies ProductsC

HIL

DH

OO

D

SU

CC

ES

S

- Family engagement

- Effective care and education

- Community supports

Abriendo Puertas

Club Connect

Community Schools

Dolly Parton’s Imagination Library

Family School Community

Partnership

First Book

Pay for Success

Play to Learn

Raising A Reader

Reach Out and Read

Read to Succeed

Reading Corps

Ready By 21

Strive Together

United Way Born Learning Academies

United Way Center for Excellence in

Early Education

YO

UT

H S

UC

CE

SS

- Wrap-around supports for students

- Strong and effective schools

- Family engagement

Accelerated Student Assistance

Program

Achievers for Life

Airbus Flying Challenge

Be a Middle School Mentor

Communities in Schools

Community Schools

Cradle-to-Career/Collective Impact

Approaches

Destination Graduation

Dropout Prevention

Early Warning and Response

Systems

Linked Learning

Middle School Success

Out-of-School Time

Turn-Around High Schools

Whole School, Whole Child

Youth Career Awareness

EC

ON

OM

IC

MO

BIL

ITY

- Job Readiness

- Financial Products

- Financial Support Services

Bank On

Financial Capability@Work

Financial education and coaching

Integrated Service Delivery

Jobs +

Mission United

MyFreeTaxes

Sector-based workforce development

Tax time savings programs

Volunteer Income Tax Assistance

Working Bridges’ Income Advance

Loan

AC

CE

SS

TO

HE

AL

TH - Access to Health

- Healthy Beginnings

- Physical Activity & Healthy Weight

5210+

Babies Born Healthy

Community gardens and playgrounds

Community Health Needs

Assessments

Community Schools

Fun, Fly & Fit

Health Insurance Navigators

Healthy Food Initiative

Healthy Girls Initiative

Integrated Service Delivery

Mission United

Share Our Strength

United Way Born Learning resources

Vision and Dental Screenings

Impact Strategies & Products – At a Glance

Click here for more information9

https://online.unitedway.org/groups/united-way-impact-model-overview


ACCESS

TO

HEALTH

ECONOMIC

MOBILITY

YOUTH

SUCCESSCHILDHOOD

SUCCESS





Children enter

school ready and

are successful in

primary school.

Youth gain the

knowledge, skills,

and credentials to

obtain

family-sustaining

employment


improve their

socio-economic

status


have access to

healthcare and


10








Family

Engagement

Community

Supports

Effective

Care and

Education

Family

Engagement

Systemic

Wrap-Around

Supports for

Students

Strong and

Effective

Schools

Job

Readiness

Financial

Products

Financial

Support

Services

Access to

Health

Healthy

Beginnings

PRIMARY STRATEGIES


Healthy

Lifestyles





HomelessnessHuman

TraffickingPoverty Seniors Veterans




https://online.unitedway.org/groups/human-trafficking-overview

Family

Engagement

Community

Supports

Effective

Care and

Education

PRIMARY STRATEGIES





Childhood Success

GOAL – Children enter school ready and are successful in primary school.

Family Engagement Effective Care and Education Community Supports

Approaches • Ensure families have timely access and are

utilizing quality services

• Ensure home environments support early

development and school success

• Equip families with knowledge and skills to

support development and school success

• Identify and connect struggling children and

students to evidence-based interventions

• Improve the quality of learning

environments

• Improve the training and qualifications of

teachers and caregivers

• Increase access to quality early learning

and supplemental learning programs

• Build the capacity of communities to collect

and use data in decision-making and

planning

• Educate the public and policymakers about

quality early childhood development and

learning

• Work with organizations and systems to

deliver timely, aligned, effective services to

children and families

Examples of Best in

Class Products

• Abriendo Puertas

• Dolly Parton’s Imagination Library

• First Book

• Play to Learn

• United Way Born Learning Academy

• Pay for Success

• Raising A Reader

• Read to Succeed

• Reading Corps

• United Way Center for Excellence in Early

Education

• Learning Checkups

• Reach Out and Read

• Strive Together

Engagement Options • Born Learning Trail

• Literacy kits

• Literacy training for parents

• Children's book swap, book drive

• Little Free Libraries

• Math tutoring

• Penny Smart Kids

• Reading programs

• School makeover

• Meet with local, state, and federal policy

makers to support evidence-based

solutions



15

Results – Childhood Success

Interim progress• Families demonstrate knowledge

of child development/how to

support school success

• Improved learning environments

and training of teachers

• Children miss fewer than 10% of

school days

Long-term outcomes• Children prepared for primary school

• Students achieve literacy and

numeracy benchmarks

Click here for more information


Family

Engagement

Systemic

Wrap-Around

Supports for

Students

Strong and

Effective

Schools

PRIMARY STRATEGIES





Youth Success

Goal – Youth gain the knowledge, skills, & credentials to obtain family-sustaining employment

Wrap-around supports for students Strong/Effective Schools Family Engagement

Approaches • Connect post-secondary students with basic needs

supports and enhanced advising

• Develop and use early warning and response systems

• Expose middle & high school students to career options

• Provide college prep

• Provide ongoing supports for middle and secondary school

students

• Provide transition supports for middle, secondary & post-

secondary students

• Create a college going culture and post-

secondary/career counseling for students

• Develop and implement schoolwide early warning

and response systems

• Ensure student access to rigorous, college prep

coursework

• Facilitate data sharing

• Offer dual enrollment, distance learning, credit

recovery, and alternative schedule options for

secondary school students

• Offer extended day options in middle school

• Provide professional development

• Engage families of struggling

students to identify barriers to

success and connect them with

community-based resources

• Equip families with the information

and tools to help students make

informed post-secondary decisions

• Inform parents of how best to

support their child’s success

Product Examples • Accelerated Student Assistance Program

• Achievers for Life

• Airbus Flying Challenge

• Be a Middle School Mentor

• Community schools

• Cradle-to-Career/Collective Impact Approaches

• Destination Graduation

• Early Warning and Response Systems

• Linked Learning

• Middle School Success

• Out-of-school time

• Youth Career Awareness

• Destination Graduation

• Dropout Prevention

• Early Warning and Response Systems

• Linked Learning

• Turn-Around High Schools

• Whole School, Whole Child

• Achievers for Life

• Community Schools

• Dropout Prevention

Engagement Options • Building Skills of Job Seekers

• Corporate Career Share Day

• Destination Graduation Internships

• Something Ventured/Something Gained Summer learning

• College and Career Fair

• College field trips

• Mentoring

• STEM tutoring

• FAFSA Training

• Graduation Walk



18

Results – Youth Success

Interim progress

• Improve school grades and

attendance

• Increase on-time school/grade-

level promotion

• Access job-relevant experiences

(job skills training, internships,

apprenticeships)

• Strengthen parent engagement

Long-term outcomes

• Increase secondary school graduation

rates

• Increase post-secondary access and

completion rates

• Gain and sustain employment (16-24)



Job

Readiness

Financial

Products

Financial

Support

Services

PRIMARY STRATEGIES





Economic Mobility

Goal – Individuals/families improve their socio-economic status

Job Readiness Financial Products Financial Support Services

Approaches • Equip youth and adults with the

basic education and job skills

needed to succeed in advanced

degree, certification, and/or

technical training programs

• Offer integrated workforce

development, financial coaching

and benefits screening services

• Prepare youth and adults to obtain

or advance in jobs in high-growth

sectors

• Improve financial products and

systems that enable low-income

working families to conduct financial

transactions, save, and/or build assets

• Increase access to and use of low-

cost products and services

Increase financial management knowledge

and skills

Increase the awareness of and enrollment in

available income supports/cash transfers

Examples of Best in Class

Products

• Jobs +

• Mission United

• Integrated Service Delivery

• Sector-based workforce

development

• Bank On

• Tax time savings programs

• Working Bridges’ Income Advance

Loan

• Financial education and coaching

• Financial Capability@Work

• Mission United

• Volunteer Income Tax Assistance (EITC)

• MyFreeTaxes (EITC)

Engagement Options • Building the skills of job seekers

• Financial Coaching

• Project Homeless Connect

• Free Tax Preparation – VITA & MyFreeTaxes

• Poverty Simulation

• Shoebox project



21

Results – Economic Mobility

Interim progress• Increase employment, job

retention, and promotion

• Increase use of affordable

financial products

• Increase savings

• Increase participation in

financial education and

enrollment in income supports

Long-term outcomes• Improve financial stability

• Positive change in lifetime

earnings

• Increase in net worth



PRIMARY STRATEGIES


Access to

Health

Healthy

Beginnings

Healthy

Lifestyles




Health Access

Goal – Individuals and families improve their health

Access to Health Healthy Beginnings Physical Activity and

Healthy Weight

Approaches • Bring health services to

communities

• Promote health insurance

enrollment

• Remove barriers to access public

benefits and health resources

• Increase access to prenatal care

• Increase parenting skills

• Integrate two-generation strategies to

benefit the whole family

Eliminate childhood hunger – provide healthy

breakfasts and snacks

Increase Access to Healthy Foods – growing,

distributing, and promoting

Make physical activity fun and inclusive

Examples of Best in Class

Products

• Community Health Needs

Assessments


• Health Insurance Navigators

• Integrated Service Delivery

• Mission United

• Vision and Dental Screenings

• Babies Born Healthy


• Healthy Girls Initiative

• United Way Born Learning Academies

and other tools

• 5210+

• Community gardens and playgrounds

• Fun, Fly & Fit

• Healthy Food Initiative - Baltimore

• Share Our Strength

Engagement Options • Dental or vision fair

• Door Hanger

• FamilyWize

• Project Homeless Connect

• Born learning trail

• Community baby shower

• Diaper Drive

• Family teaching kitchen

• Healthy Snack Packs

• Activity trails

• Community gardens

• Meal packing programs

• Sports equipment drive

• Stone Soup



24

Results – Access to Health

Interim progress• People achieve a healthy

weight

• People reduce lost days at

school and work

• Increased exercise and

healthy diet

Long-term outcomes• Community health and well-being

• Reduced obesity

• Reduced chronic diseases




ACCESS

TO

HEALTH

ECONOMIC

MOBILITY

YOUTH

SUCCESSCHILDHOOD

SUCCESS





Children enter

school ready and

are successful in

primary school.

Youth gain the

knowledge, skills,

and credentials to

obtain

family-sustaining

employment


improve their

socio-economic

status


have access to

healthcare and


25








APPENDIX A

Global Results Framework – United Way (DRAFT)

Mobilize

Resources

Build Stronger

CommunitiesChange Lives

Systems Improvement

Increased community and

nonprofit service

capacity/efficacy

(via training, public policy

change, collaboration, etc.)

Direct services and

supports to individuals

and families

United Way Staff

Financial Resources

(raised and leveraged)

Volunteers (GAV)

Improved Access to Health(population level)

• Obesity/malnutrition rates

• Disease rates

• Infant mortality rates

Improved Youth Success

• Complete secondary

school

• Earn post-secondary

degree, credential

• Attain employment

Improved Economic Mobility

• Achieve financial stability

• Attain living-wage job

• Attain affordable housing

Improved Access to Health

• Achieve health, wellbeing

(e.g., weight, disease, infant

health, mental health)

Improved Youth Success(population level)

• Secondary school

completion rates

• Post-secondary degree,

credential rates

• Youth employment rates

Improved Economic Mobility (population level)

• Rates of financial stability

• Employment rates

• Affordable housing rates

• Lifetime earnings

Client Outcomes

Improved Childhood Success

• Enter school ready

• Achieve reading proficiency

Improved Childhood Success (population level)

• School readiness rates

• Math/reading proficiency

rates

Societal Outcomes


https://online.unitedway.org/groups/global-results-framework-1

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