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STORIES RULE THE WORLD: HOW TO TELL A BETTER STORY WITH DATA Brent Dykes | Director, Data Strategy

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Page 1: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

STORIES RULE THE WORLD: HOW TO TELL A BETTER STORY WITH DATA

Brent Dykes | Director, Data Strategy

Page 2: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

WHY? HOW?

DATA STORYTELLING

@analyticshero

Page 3: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

2. Inform?

3. Tell a story?

DECISION MAKER

1. Run for cover?

@analyticshero

Page 4: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Hal VarianChief Economist

at Google

“The ability to take data—to be able to understand it, to process it, to extract value from it, to visualiseit, to communicate it—that’s going to be a hugely important skill in the next decades."

@analyticshero

Page 5: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

As human beings, we love stories.

Philip PullmanAuthor

“After nourishment, shelter, and companionship, stories are the thing we need the most in the world.”

@analyticshero

Page 6: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

As analytics experts, we love data.

Stephen FewData Viz Expert

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.”

@analyticshero

Page 7: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Head-to-head: Stories beat statistics

Robert McKeeProfessor

"Storytelling is the most powerful way to put ideas into the world today."

@analyticshero

Page 8: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

TWO WAYS STORIES BEAT STATISTICS

5%statistics stories

VS 63% $1.14statistics story

VS $2.38

More Memorable More Persuasive1 2

@analyticshero

Page 9: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

THE PSYCHOLOGY OF STORYTELLING

@analyticshero

Page 10: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

WHAT INFLUENCES DECISIONS?

LOGIC EMOTION

@analyticshero

Page 11: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Antonio DamasioNeuroscientist

“Feelings are not just the shady side of reason . . . they help us to reach decisions as well.”

@analyticshero

Page 12: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

WHY MERGE DATA WITH STORIES?

Data Story

EMOTIONLOGIC@analyticshero

Page 13: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

We hear statistics,but we feel stories

@analyticshero

Page 14: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

AUDIENCES ARE MORE RECEPTIVE TO STORIES

DATA

Shields Up“When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical…”

“…But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.”

Shields DownDATA

STORYJonathan Gottschall

Author, The Storytelling Animal

@analyticshero

Page 15: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

VISUALS

DATAKEYS TO DATA STORYTELLING

NARRATIVE

3@analyticshero

Page 16: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

EXPLAIN: Narrative + Data

VISUALS

DATA

NARRATIVE

@analyticshero

Page 17: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

ENLIGHTEN:Data + Visuals

VISUALS

DATA

NARRATIVE

@analyticshero

Page 18: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

ENGAGE:Narrative + Visuals

En

ga

ge

VISUALS

DATA

NARRATIVE

@analyticshero

Page 19: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Influencechange withdata stories

En

ga

ge

CHANGE

VISUALS

DATA

NARRATIVE

@analyticshero

Page 20: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DATA: FOUNDATION OF YOUR DATA STORY

En

ga

ge

CHANGE

VISUALS

DATA

NARRATIVE

@analyticshero

Page 21: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

THE TWO SIDES OF INDIANA JONES

Field Archaeologist Professor@analyticshero

Page 22: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

EXPLORATORY EXPLANATORY

Flexibility & speed are critical.

I am the audience.

I know the data.

I don’t know what the story is.

Clarity is critical.

I am NOT the audience.

They don’t know the data.

I have a story to tell.

@analyticshero

Page 23: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DATA STORIES VS. DATA FORGERIES

Data Insight

Explore

Audience

Explain

43%

Explore

InsightData Audience

DATASTORY

DATACUT

@analyticshero

Page 24: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DATA STORIES VS. DATA FORGERIES

Data Insight

Explore Explain

43%

Audience

StorySupport

98%↑

Data Audience

DATASTORY

DATACAMEO

@analyticshero

Select

Page 25: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DATA STORIES VS. DATA FORGERIES

Data Insight

Explore Explain

43%

Audience

Data AudienceVisualise

ABCDEFG

DATASTORY

DATADECORATION

@analyticshero

No cleartakeaways

Page 26: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

En

ga

ge

CHANGE

@analyticshero

VISUALS

DATA

NARRATIVE

NARRATIVE: STRUCTURE OF YOUR DATA STORY

Page 27: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

MATCH THE NARRATIVE TO THE AUDIENCE

Who is the right audience for my data story?

How do I adjust my data story to my audience?

@analyticshero

Page 28: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

How well do you know your audience?

Goals & priorities?

Beliefs & preferences?

Specific expectations?

Topic familiarity?

Data savvy?

Seniority level?

Audience mix?

@analyticshero

Page 29: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Edward TufteData Viz Expert

“If the statistics are boring, you’ve got the wrong numbers.”

…or the wrong audience!

@analyticshero

Page 30: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Audience’s insights into the business are expanded

Data Storytelling Arc

Solution& Next StepsShare recommendations and discuss next steps

Rising InsightsShare findings that reveal deeper insights into the problem or opportunity

Aha MomentPresent major finding or key insight

Set-upBackground on current situation, character(s), and the hook

Gustav Freytag(1816-1895)

TURNING YOUR FINDINGS INTO A STORY

Beginning Middle End

Page 31: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DATA STORYTELLING ARC IN ACTION

Set-up & Hook

What is status quo? What unexpectedly changed?

Rising Insight #1

What influenced or contributed to the change?

Rising Insight #2

What other supporting evidence is needed or helpful?

38%

AhaMoment

What is the impact if nothing changes?

A

B

C

Solution & Next Steps

What are the options? What is the best course of action?

Page 32: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

En

ga

ge

CHANGE

VISUALS

DATA

NARRATIVE

VISUALS: SCENES OF YOUR DATA STORY

@analyticshero

Page 33: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

WHAT PATTERNS DO YOU SEE?

I II III IV

x y x y x y x y

10 8.04 10 9.14 10 7.46 8 6.58

8 6.95 8 8.14 8 6.77 8 5.76

13 7.58 13 8.74 13 12.74 8 7.71

9 8.81 9 8.77 9 7.11 8 8.84

11 8.33 11 9.26 11 7.81 8 8.47

14 9.96 14 8.1 14 8.84 8 7.04

6 7.24 6 6.13 6 6.08 8 5.25

4 4.26 4 3.1 4 5.39 19 12.5

12 10.84 12 9.13 12 8.15 8 5.56

7 4.82 7 7.26 7 6.42 8 7.91

5 5.68 5 4.74 5 5.73 8 6.89

@analyticshero

Page 34: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

ANSCOMBE’S QUARTET IN ACTION

2

4

6

8

10

12

14

2 4 6 8 10 12 14 16

y1

x1

2

4

6

8

10

12

14

2 4 6 8 10 12 14 16

y2

x2

2

4

6

8

10

12

14

2 4 6 8 10 12 14 16

y3

x3

2

4

6

8

10

12

14

2 4 6 8 10 12 14 16 18 20

y4

x4

I II III IV

@analyticshero

Page 35: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Data storytelling is mostly about comparisons.

Product A Product B

Time Period X Time Period Y

Segment 1 Segment 2

@analyticshero

Page 36: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

5 STEPS FOR BETTER VISUAL STORYTELLING

Identify the right data1

@analyticshero

Page 37: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

ALIGN YOUR DATA TO YOUR MESSAGE

Revenue Visits

Mistake: Use convenient but less effective data to convey a key point.

Tip: Carefully choose the data that best illustrates and supports your point.

@analyticshero

Revenue Visits

Revenue per visit (RPV)

Calculated metricRPV (YoY)

Revenue per visit (RPV)

Context

Page 38: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Identify the right data1

Choose the right visualisations2

@analyticshero

5 STEPS FOR BETTER VISUAL STORYTELLING

Page 39: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

GRAPHICAL METHODS VARY IN EFFECTIVENESS

More accurate comparisons

More genericcomparisons

2D position along common but unaligned scales

Length Angle Volume Shading

Direction Area Curvature Color Hue

2D position along common, aligned scale

Graphical Perception: Theory, Experimentation, and Application to the Development of Graphical Methods (Cleveland & McGill, 1984) via The Functional Art (Alberto Cairo, 2013)

@analyticshero

Page 40: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

ALL CHARTS ARE NOT CREATED EQUAL

Mistake: Pie charts are generally less effective for comparisons.

Tip: Bar charts don’t necessarily need value labels to convey differences.

@analyticshero

5%

32%

29%

25%

9%

Facebook

YouTube

LinkedIn

Twitter

Google+

Facebook

Twitter

YouTube

LinkedInGoogle+

5%

29%

32%

25%

9%

32%

29%

25%

9%

5%

Page 41: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Identify the right data1

Choose the right visualisations2

Calibrate visuals to your message3

@analyticshero

5 STEPS FOR BETTER VISUAL STORYTELLING

Page 42: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Mistake: Don’t force your audience to make awkward comparisons.

Tip: Ensure your visuals easily support the comparisons they’re expected to make.

NewCustomers

ReturnCustomers

@analyticshero

ANTICIPATE YOUR AUDIENCE’S COMPARISON NEEDS

New Customers

Return Customers

PremiumCustomers

Product AProduct BProduct CProduct DProduct E

Orders

Product A

Product C

Product B

Product D

Product E

New CustomersReturn CustomersPremium Customers

Orders

Not so easy to compare

Much easier to compare

Page 43: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Identify the right data1

Choose the right visualisations2

Calibrate visuals to your message3

Remove unnecessary noise4

@analyticshero

5 STEPS FOR BETTER VISUAL STORYTELLING

Page 44: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

STRENGTHEN SIGNAL BY REMOVING NOISE

Signal

Noise@analyticshero

Page 45: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

DON’T OVERWHELM YOUR AUDIENCE NEEDLESSLY

Mistake: Don’t include unnecessary detail such as multiple values in a line chart.

Tip: Try to limit the number of lines to no more than four.

Page Views

@analyticshero

February 2017

Page Views

February 2017

SAVE AS

Click on legend label

Page 46: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Mistake: Donut and pie charts with a high number of slices generate noise.

Tip: Avoid using more than five slices and aggregate lower values when possible.

USA

UK

Germany

Japan

Canada

France

Spain

Mexico

Brazil

China

@analyticshero

DON’T OVERWHELM YOUR AUDIENCE NEEDLESSLY

Aggregate

19,631unitssold

30%

13%

9%9%8%

7%

6%

6%6%

6%USA

UK

GermanyJapan

Other30%

13%

9%9%

39% 19,631unitssold

Page 47: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Mistake: Donut and pie charts with a high number of slices generate noise.

Tip: Avoid using more than five slices and aggregate lower values when possible.

USA

UK

Germany

Japan

Canada

France

Spain

Mexico

Brazil

China

@analyticshero

DON’T OVERWHELM YOUR AUDIENCE NEEDLESSLY

Aggregate

19,631unitssold

30%

13%

9%9%8%

7%

6%

6%6%

6%USA

UK

GermanyJapan

Other30%

13%

9%9%

39% 19,631unitssold

Page 48: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

Identify the right data1

Choose the right visualisations2

Calibrate visuals to your message3

Remove unnecessary noise4

Focus attention on what’s important5

@analyticshero

5 STEPS FOR BETTER VISUAL STORYTELLING

Page 49: STORIES RULE THE WORLD - Domo · VISUALS KEYS TO DATA DATA STORYTELLING 3 NARRATIVE @analyticshero. EXPLAIN: Narrative + Data VISUALS DATA NARRATIVE @analyticshero. ENLIGHTEN:

HIGHLIGHT WHAT MATTERS WITH COLOR

Mistake: Choose not to use colors strategically.

Tip: Use color to draw attention to your focus area while still providing context.

Page Views

February 2015

@analyticshero

Page Views

February 2017

Page Views

February 2017

Hover +screen capture

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USE CONTENT STAGING TO REVEAL INSIGHTS

Mistake: Provide too much content at one time within a single chart or multiple charts.

Tip: Use animations to break up the content into manageable portions.

@analyticshero

Feb 19-21: A new spring promotion led to a high level of unqualified leads. It was stopped after 2 days.

Feb 19-21: A new spring promotion led to a high level of unqualified leads. It was stopped after 2 days.

Form Start Rate

Form Complete Rate

Sales Lead Rate

Form Start Rate

Form Complete Rate

Sales Lead Rate

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Ignaz Semmelweis“Savior of Mothers”

1818-1865

0%

5%

10%

15%

20%

1841 1842 1843 1844 1845 1846

First Clinic(Doctors)

Second Clinic (Midwives)

Childbed Fever Mortality Rates

9.9%Average

3.9%Average

@analyticshero

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SEMMELWEIS’S IMPACT ON MORTALITY RATES

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M

1846 1847 1848 1849

Childbed Fever Mortality Rates in Clinic #1

Handwashing policy introduced mid-May

Strict controls enforced on negligent students

Semmelweis dismissed

12.2%

3.5%4.9%

82%↓

2.2%0% 0%

@analyticshero

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WHY WASN’T HE SUCCESSFUL?

Ignaz Semmelweis“Savior of Mothers”

1818-1865

Accurate

Valuable

Actionable

Adopted

DATA

NARRATIVE VISUALSEn

ga

ge

CHANGE

@analyticshero

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DATA

NARRATIVE VISUALSEn

ga

ge

CHANGE

“Those who tell the stories rule the world.”

Hopi Indian Proverb

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QUESTIONS?