storming the sound social media toolbox
Post on 20-Oct-2014
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DESCRIPTION
This presentation looks at some of the "petals" in the Conversation Prism and explains them to a social media beginner.TRANSCRIPT
What’s in the social media toolbox?
A closer look at the conversation prism
http://www.theconversationprism.com/
All the petals…• Comment and reputation• Wisdom of the Crowds• Questions and Answers• Collaboration• Social Commerce• Blog Platforms• Blogs/Conversations• Social curation• Streams• Nicheworking• DIY + Custom Social Networks• Discussion Boards & Forums• Social Networks• Listening & Targeting
• Attention/Communications Dashboards
• Business Networking• Reviews and Ratings• Location• Video• sCRM• Documents/Content• Events• Music• Wiki• Virtual Worlds• Livecasting• Pictures
http://www.theconversationprism.com/
Blog Platforms
• Blogger, Wordpress, Tumblr….• Integrated into existing organization website,
or separate. Lots of free options.
Discussion Boards & Forums
• Bulletin Boards, the original incarnation of the internet!
• Also discussion emails lists– Who here is a member of King County ECOnet
email list? Environmental Education Association of Washington list? Scuttlebutt? NMEA?
Social NetworksFacebook, MySpace
A place to connect to friends… and to organizations, bands, business, etc.
Streams
• Because Twitter has taken off, other social media players have become more stream-like.
http://www.smashingmagazine.com/2009/01/12/tools-icons-horror-icons-and-twitter-icons/
Pictures• Flickr, Picasa,
SmugMug, Photobucket– Creative
Commons license images searchable on Flickr
Video
• YouTube, Vimeo– Integrate with
other social media options
Business Networking
• LinkedIn hosts professional profiles for people and companies
Attention/Communications Dashboards
• CoTweet, HootSuite, Tweet Deck– Use one platform to
post to Twitter, Facebook, LinkedIn, MySpace, Wordpress…
Location
• Foursquare
• You can also “check-in” your location through Yelp, Twitter, and other social media sites….
Social Commerce• Groupon, Tippr,
Ideal Network, etc. etc. etc.
• Email users about a limited time offer.
• Ideal Network is using this idea to raise money for selected causes.
And one more thing: QR Codes
That’s what these things are called.
Pugetsound.org
Onepugetsound.org They can scanned by a phone, and encode text, a URL, email address, google maps location…
Learning from others
• Resources– www.mashable.com– www.nten.org– www.communityorganizer20.com– beth.typepad.com
• ECO Net Facebook group– learn from conversation with each other
• Social Media Toolbox– http://1.usa.gov/STSCentral
Questions?
• Bonnie Loshbaugh, People For Puget Sound– [email protected]– @alaskalainen