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BEYOND POST-ITS: A STORY MAPPING WORKSHOP jenny chisnell gyro 03.02.16

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Page 1: Story Mapping Workshop

BEYOND POST-ITS: A STORY MAPPING WORKSHOP

jenny chisnell

gyro

03.02.16

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Intro

What is Story Mapping?

Individual exercise

Break into groups

Conclusion

AGENDA

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Jeff Patton

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A technique to understand user behavior, so that you can create the appropriate features and functions in your product to make their lives better.  

What is Story Mapping?

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Who should use it?

YOU, of course! ;D •  Product managers •  UX practitioners •  Product owners •  Project managers in IT •  Agile/Lean folks •  Everyone else! It’s a “team sport.”

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Why is it important?

“Reorganizing cards [or post-its!] together allows you to communicate without saying a word.” -Jeff Patton

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It’s all about externalizing perspectives and distilling abstract concepts into a concrete artifact--taking ideas out of people’s brains and putting them down on paper.

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Much as wireframes gives a common visual reference point for cross-disciplinary team members to discuss, the story map is something anyone can (literally) point to and everyone knows exactly what she’s talking about.

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SOLO EXERCISE

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Hit snooze

Hit snooze again

Rol l out of bed

Crack eggs

Scramble

Put on coat

Grab bag

Grab keys

Wake up Make coffee Make breakfast Relax Out the door

Enjoy coffee

Read Facebook on phone

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“Story mapping consists of ordering user stories along two independent dimensions. The "map" arranges user activities along the horizontal axis in rough order of priority (or "the order in which you would describe activities to explain the behaviour of the system"). Down the vertical axis, it represents increasing sophistication of the implementation. Given a story map so arranged, the first horizontal row represents a "walking skeleton", a bare-bones but usable version of the product. Working through successive rows fleshes out the product with additional functionality.” - Agile Alliance

Story Mapping defined.

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Frame the problem. Who is it for, and why are we building it?

Map the big picture. Focus on breadth, not depth. Go a mile wide and an inch deep. If you don’t have a clear solution in mind, or even if you think you do, try mapping the world as it is today, including pains and joys your users have.

Explore. Go deep and talk about other types of users and people, how else they might do things, and the kinds of things that can (and likely will) go wrong.

Slice out a release strategy. Remember: there’s always too much to build. Focus on what you’re trying to achieve for your business, and on the people your product will serve. Slice away what’s not needed to reveal minimum solutions that both delight people and help your organization reach its goals.

Slice out a learning strategy. You may have identified what you think is a minimum viable solution, but remember that it’s a hypothesis until you prove otherwise. Use the map and discussion to help you find your biggest risks. Slice the map into even smaller experiments that you can place in front of a subset of your users to learn what’s really valuable to them.

Slice out a development strategy. If you’ve slice away everything you don’t need to deliver, you’ll be left with what you do need. Now slice your minimum viable solution into the parts you’d like to build earlier and later. Focus on building things early that help you learn to spot technical issues and development risks sooner.

JEFF PATTON’S SIX STEPS TO A STORY MAP

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2

3

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5

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GROUP EXERCISE

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SCENARIO: You are part of a team at a start-up developing the next great smartphone app—a “Tinder for Musicians.” It will allow its users to go beyond the traditional Craigslist “Need bandmates” ad to be a fully-integrated app that will enable putting together a band: auditioning, scheduling rehearsals, potentially even finding a manager and booking gigs.

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DAVE THE DRUMMER

STORYMAPPING WORKSHOP MARCH 2016

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EMOTIONAL DRIVERS  

WHAT KEEPS HIM UP AT NIGHT •  Not  ge'ng  any  younger,  will  he  ever  realize  

his  musical  dreams?    He  came  close  to  his  “big  break”  in  his  early  20s  with  a  previous  band,  but  fame  has  yet  to  materialize.  

•  Cost  of  new  equipment;  is  trying  to  build  a  top-­‐notch  drum  kit.  

PERCEIVED BARRIERS/HURDLES •  Slightly  distrusHul  of  a  new  digital  way  to  

assemble  and  manage  a  rock  band;  prefers  face-­‐to-­‐face  contact  from  the  get-­‐go  over  mediaIng  through  a  screen.  

•  Has  a  bit  of  a  chip  on  his  shoulder;  doesn’t  feel  he  is  where  he  planned  on  being  at  this  point  in  his  life.  

ASPIRATIONS •  Currently  plays  part-­‐Ime  in  a  number  of  

different  bands  with  different  styles  of  music,  because  talented  drummers  are  so  hard  to  come  by.    Wants  to  have  “his  own”  band,  of  sorts,  and  devote  his  Ime  to  it  exclusively.    

TECHNOLOGY / DEVICES

•  Samsung  Galaxy  •  Macbook  •  No  tablet  

RATIONAL DRIVERS

PURCHASE DRIVERS •  DisorganizaIon  has  caused  previous  methods  of  

assembling  a  band  to  fail—too  much  to  keep  track  of  using  different,  mostly  analog,  systems.    Looking  for  an  alternaIve,  and  will  happily  invest  in  the  right  one.  

•  Just  got  a  raise  at  work,  more  income  to  devote  to  musical  accessories.  

DECISION CRITERIA •  App  must  be  VERY  intuiIve  and  easy  to  use  out-­‐of-­‐

the-­‐box  in  order  to  overcome  distrust.  •  Audio  files  are  not  too  “lossy”  (i.e.  poorly  

compressed—but  without  being  prohibiIvely  large  in  file  size  either);  wants  to  capture  percussive  sound  at  its  best,  albeit  taking  Inny  cellphone  speakers  into  account.  

SUCCESS FACTORS •  Found  awesome  new  band  members  to  rock  with!  •  OpportuniIes  on  the  horizon  for  pu'ng  together  a  

tour.    

THINKING STYLE CreaIve  |  IdealisIc  |  Non-­‐Linear  

DAVE: THE DRUMMER DAY JOB: Tattoo Artist 24 years experience tattooing

Age 42, unmarried, no kids (that he knows of) Education: “PhD in the School of Hard Knocks,” according to Facebook profile Has been playing drums since the age of 11 Annual income from day job: $42,000/year

RESPONSIBILITIES: •  Keep the beat •  Owns the equipment van •  Sings occasional backup vocals •  Important to him to be involved in major decisions; due to

age and experience, he has a self-conception of being a leader/in charge, and he may consequently butt heads with the lead vocalist, who is typically the “face” of the band

•  Has a buddy with a job editing video, can be a hookup when the time comes to make a music video

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ZOEY THE LEAD SINGER

STORYMAPPING WORKSHOP MARCH 2016

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RATIONAL DRIVERS

PURCHASE DRIVERS •  First  sees  an  ad  for  the  app  while  playing  Words  

With  Friends.  •  Money  is  Ight,  so  will  not  likely  upgrade  to  the  

paid  version  unless  the  features  are  appealing  enough.  

DECISION CRITERIA •  Will  base  much  of  her  decision  on  the  app’s  

aestheIc  appeal;  as  a  Millennial,  her  preferences  run  towards  Flat  Design.  

•  Not  too  steep  of  a  learning  curve;  her  Ime  for  learning  runs  at  a  premium.  

•  Responds  strongly  to  “elements  of  delight.”  

SUCCESS FACTORS

•  The  app  is  sophisIcated  enough  to  help  her  accomplish  all  the  tasks  required  to  put  together  a  band.  

•  Life  is  a  party!    THINKING STYLE CreaIve  |  RaIonal  |  Linear  

EMOTIONAL DRIVERS  

WHAT KEEPS HER UP AT NIGHT •  Ge'ng  enough  shibs  at  work  to  keep  things  

afloat.  •  Worries  about  being  able  to  balance  a  band,  

a  job,  and  single  motherhood…but  music  is  sIll  her  outlet,  her  pasIme,  a  joy  in  her  life.    

•  Her  infant  child  (literally-­‐-­‐it  cries  and  cries!).     PERCEIVED BARRIERS/HURDLES •  Totally  accepts,  even  advocates,  for  an  app  

to  bring  musicians  together,  but  already  has  20  apps  on  her  phone  she’s  not  using;  her  afenIon  is  hard  to  win  and  easily  divided.  

•  An  outgoing  performer,  but  shy  when  she  first  meets  people….can  be  socially  awkward.  

ASPIRATIONS •  Really  wants  to  make  new  friends;  feels  

socially  isolated  by  early  parenthood.  •  Dreams  of  playing  SxSW  someday;  ulImate  

dream  is  to    get  signed  to  Columbia  Records.  •  Wants  to  “meet  cute  band  guys!  :D”  

TECHNOLOGY / DEVICES •  iPhone  5s  •  HP  Pavilion  

•  iPad  (4th  generaIon)  

ZOEY: THE LEAD SINGER

DAY JOB: Waitress at a vegan restaurant 2 years experience waiting tables

Age 19, single, 6-month old baby girl Education: dropped out after a semester of college, plans on going back to school eventually but not soon Sang in choir in high school; a multi-instrumentalist, she also plays guitar and tambourine Annual income from day job: $28,000/year

RESPONSIBILITIES: •  Coordinate practice times (she has to work around her

childcare schedule and waitressing shifts) •  Head up any booking activities, but bring decisions back to

the band for a democratic vote •  Compose lyrics •  Sing lead •  Play guitar and occasional tambourine

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PRESENTATION TIME!

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QUESTIONS?