story portfolio 2011
TRANSCRIPT
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Jacqueline Foley Stories that Stick
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What clients say about Jacqueline
“One of the best communicators in Canada.” – Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995)
“Really understands our business and how to communicate our services to a consumer audience.” – Mike Krunic, Director of Marketing, Bayshore Home Health
“A trusted partner who helps me maximize opportunities for building our brand.” – Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services
“Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.” – Maria & Emmanuel Papadakis, Principals at d’na (design)
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Brands I’ve worked on
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NetSuite
Developed an employer brand campaign for NetSuite – who was
competing with well known brands (Yahoo, SAP, etc.) to attract dynamic,
entrepreneurial talent to their organization.
Campaign theme: Dare to be Yourself
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Xceed Molecullar
Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract
new investment and customers.
New positioning:
Expect More from Xceed
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Bayshore Home Health
Have been working with Bayshore Home Health for more than 6 years
to help build their brand in a crowded and highly competitive
marketplace.
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WoodGreen Community Services
Worked with WoodGreen for 5 years to help them develop a more
compelling story and set the stage for a major capital campaign.
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HiringSmart
Helped HiringSmart move their company to the next level with a rebranding exercise including a new website,
brochure and e-marketing campaign.
New positioning:
Know your people. Know your edge
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Talentworks
Worked with Talentworks CEO to develop a unique positioning in the marketplace
and to create content aimed at attracting candidates and clients.
New positioning:
Fueling your future
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Publishing & Branded Content
An award-winning writer, I have written for various magazines,
newspapers and women’s portals. This has included creating both editorial and branded content.
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Read my story at:http://www.jacquelinefoley.com/story.html