Storyboard: Multimedia Presentation The iPad in K-12 Education

Ashley OdomEDUC-8841-1/EDUC-7101-1 Diffusion and Integration of Technology in Education

Need What problem or need existed that gave rise to your innovation?

“The tablet computer market had been extremely limited, due in part to the constraints of existing technology.

In terms of hardware, the tablets were subject to short battery life, screen problems and damage, and the difficulty of cutting down the size of the machine itself.

Tablets have historically had many software issues, from ergonomics to problems with relaying information via primitive touch-screens” (Free iPad, 2010, ¶ 2).

Research What research organization or people developed a solution to this

problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

Apple had created previous tablet computers (the Newton MessagePad 100 and the PenLite)

Re-entered the mobile-computing market with the iPhone in 2007 when Steve Jobs realized his ideas would work on a mobile phone (Wikipedia, 2011, ¶ 5 & 7)

Development What problems did your innovation encounter in the development process?

“Many critics claimed that the iPad would only be a bigger, less portable version of the iPhone, with less features, and to an extent this has been true” (Free iPad, 2010, ¶ 11).

Who was the intended audience for your innovation? “People who have a PC and use 10% of its features and software 90% of the time.

People like my Mom & Dad who browse the web, read news, send email and watch videos. People like my cousin Jenny who chats with friends, uses Facebook and uploads photos. Regular folks. Consumers. People who use computers to stay informed, connected and entertained” (Mike Rundle, 2010, ¶ 5).

Commercialization Describe the production, manufacturing, packaging, marketing, and

distribution of your innovation. Assembled by Hon Hai Precision Industry Co., better known by its trade name

Foxconn, in Shenzhen, China (Kane and Raice, 2011, ¶ 9) Marketing began at Apple’s launch event on January 27, 2010; promoted the

innovation through commercials and through Apple’s company website

First iPad Ad Hits Screens During the 2010 Oscars The Oscars seems to be an important event for Apple… The “Hello” iPhone

advert premiered during the 2007 Oscars awards.

http://www.appletell.com/technologytell/article/first-ipad-advert-hits-screens-during-the-oscars/

“Meet the iPad” – 1st Advertisement

The iPad’s First Six Months - Timeline

Using the iPad in the Classroom

Innovators and Early Adopters Innovators

Technology department within a school district Administrators

Early Adopters Campus technologists Campuses with Apple labs

Many innovators and early adopters are already Apple customers; advertising on a large scale (Academy Awards)

Laggards PC users Schools with little technology use Kindle, other E-Reader users

Strategies to adopt: developed comfort using Apple products, hands on demonstrations, finding use of apps specific to one’s needs

Attributes needed to adopt: Compatibility, Trialability and Observability

References Free iPad. (2010, May 19). A brief history of Apple’s iPad. Retrieved on July 2, 2011

from http://www.freeipad.net/a-brief-history-of-apples-ipad/

Kane, Yukari I. & Raice, Shayndi. (2011, February 9). Apple’s new iPad in production. Retrieved on July 2, 2011 from http://online.wsj.com/article/SB10001424052748704364004576132643125168876.html

Rundle, Mike. (2010). Flyosity: The iPad is for everyone but us. Retrieved on July 2, 2011 from http://flyosity.com/ipad/the-ipad-is-for-everyone-but-us.php

IPad. (2011, July 1). In Wikipedia, The Free Encyclopedia. Retrieved 22:42, July 3, 2011, from http://en.wikipedia.org/w/index.php?title=IPad&oldid=437252237