storyboard presentation – product/service story february 20-21, 2007 / st. pete’s beach, fl name...

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Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard Presentation Title: ‘Any Subhead Text Can Appear Here’

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Page 1: Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard

Storyboard Presentation – Product/Service StoryFebruary 20-21, 2007 / St. Pete’s Beach, FL

Name of Storyboard AuthorProfessional Title

Company Name

Storyboard Presentation Title:

‘Any Subhead Text Can Appear Here’

Page 2: Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard

Storyboard Presentation – Product/Service StoryFebruary 20-21, 2007 / St. Pete’s Beach, FL

Company NameAuthor Name

Company Description: Describe your company size (annual revenues),

specific division if applicable, the industry you compete in and the products and/or services you make.

Describe the role product innovation plays in your company (e.g. you can use metrics to describe what % of sales you derive from new products, you can indicate if product innovation occurs ad hoc or systematically through strategic plans, you can indicate whether your organizational structure or culture is designed specifically to drive product innovation, etc.).

Feel free to include pictures. You are limited to this space and font size.

Product/Service Description: Describe the product or service you launched (or

correctly killed) using your stage-gate process (e.g. name/brand, when it was launched/killed, what the product/service is, objectives of the project, whether it was a brand new product for the company or an improvement/ extension, competitive positioning in market, etc.).

Feel free to include pictures. You are limited to this space and font size.

Company Logo

Page 3: Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard

Storyboard Presentation – Product/Service StoryFebruary 20-21, 2007 / St. Pete’s Beach, FL

Company NameAuthor Name

Illustration of the Stage-Gate Process you used for this Product/Service: Please include a diagram/picture. You are limited to this space.

Description of Stage-Gate Process for Product/Service: What do you call your stage-gate process? When did you implement it? Describe critical/defining moments for this product/service as it progressed from idea to launch (e.g. the money

gate and the use of the scorecard to objectively evaluate its merit, stage 2 voice of customer data uncovered a real opportunity, the reality of the business case, priority assignment to the project for resource allocation, etc.).

You are limited to this space and font size.

Company Logo

Page 4: Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard

Storyboard Presentation – Product/Service StoryFebruary 20-21, 2007 / St. Pete’s Beach, FL

Company NameAuthor Name

Lessons Learned: Describe lessons learned as you reflect on this particular product or service launch (e.g. what would you do

differently the next time around? How would you improve your process?). You are limited to this space and font size. You are limited to this space and font size.

Company Logo

Product/Service Team: Highlight the team involved. Highlight the role the gatekeepers played. You are limited to this space and font size.

Product/Service Performance: Describe why you think this product was

successful. Describe how the product/service is performing in

the market and whether it is meeting internal performance objectives.

If the project was killed describe if the reallocation of resources has made a positive impact on the organization.

You are limited to this space and font size.