Video Basics

Your Campaign Should Include...

• Problem

• Team background & journey

• Solution & demo

• Needs & rewards

• Next Steps

• Call to action

Think about...

Which ideas are best expressed through

video? How about through text or pictures?

Your Video Should...

• Establish rapport with your audience

• Make your project personable

• Be fun, upbeat, and inspiring

• Include who you are, why you care, why they

should care, and how you will deliver on your

promise.

Video Storyline

• What discovery made you start your project?

• What are you doing about it? How far along

are you?

• What do you need to make it happen?

• How will you use the money you receive?

• Ask for money and social media shares

• A vision of the future you'll help create

• How will you update your audience?

• Thank people for helping you

Evaluate Your Video

• Do you engage people in the first 15-30

seconds?

• Do you appear comfortable?

• Can people see how motivated you are?

• Are the benefits of what you're offering clear?

• Is what you are asking for clear and why?

• Does your video communicate the quality you

want associated with your work?

Fore more detailed instructions and ideas

for your video, check out

http://blog.crowdendowed.com/crowdfunding-video-guide/