storystream: content marketing & ugc masterclass

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The power of UGC Alex Vaidya CEO StoryStream @alex_vaidya

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The power of UGC Alex Vaidya

CEO StoryStream @alex_vaidya

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Content marketing is hard.

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Brand Website

Experiences Dealer Events

Dealer Website

Press & Key Influencers Dealer Showroom

Paid Media

Product Launches

Social Media

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Marketers cite ‘content production’ as biggest content marketing challenge44%

eConsultancy 2014

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Customers are 3x more

likely to visit brand website than Facebook

Forrester Nov 2014

Millennials Seek Authenticity

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What content works?

UGC Customers are your best sales people

9Ipsos MORI 2014

50% UGC is more trusted than any media

It sells…

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Customer

Fan

Influencer

Employee

Lots of it…

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Social Hubs

UGC Product Pages

Social Campaigns

In-store activations

How?

Combine UGC and brand content. Publish to any customer touchpoint.

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increase in website dwell times compared to normal

StoryStream Average

350%

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Quicker to use than a traditional CMS, save time and money on content

StoryStream

10x

Customers are your best sales people.

Make them part of your brand story.

UGC is the limitless content marketing fuel you need.

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www.storystream.it

@storystreamit

Looking forward to our roundtables!