storytelling and smm presentation
TRANSCRIPT
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Storytelling and
SMM
Presented By: Janaki Patel
Kairvi Tijoriwala
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ONCE UPON A TIME
…
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“Content marketing is the art
of communicating with your
customers and prospects
without selling.”
- Content Marketing Institute
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“Content marketing is all
about storytelling.” - Debbie Williams
(Content Marketing Institute)
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What is Storytelling?
O Going beyond traditional marketing
O Forgoing use of statistics, logical
arguments and slogans
O Building a personal, authentic
connection
O Method for brands to talk to
consumers, as opposed to talking at
consumers
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Storytelling and SMM
O The Trick: Engage customers to tell the story for you
O Translate the story effectively into the language of your chosen medium
O Bloggers = Modern Day Storytellers
O Need to get consumers engaged across different mediums
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Why is it Important?
O Stories eliminate the use of unnecessary
excess information
O Feel more REAL
O Capture consumers on an EMOTIONAL
level
O Leave a deeper IMPACT
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How are you able to relay
a story in 140 characters?
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Tiffany and Co:
What is Love?
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Camry Effect
(Maybe next time Toyota)
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7 Tips to Effective Advertising
① Engaging
② Emotional
③ Memorable
④ Easy To Retell
⑤ Solid Plot
⑥ Element of Suspense
⑦ Strong Product Role
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Ask Yourself …
O When developing your strategy:
How are your products and services
used?
Who are your customers?
What emotions are felt by consumers
when they use your product or service?
What role does your product serve?
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Final Tip
Never make the mistake of
telling such an amazing story
that the product itself gets
lost within the narrative.
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