storytelling and startups

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Storytelling and Startups: Why it matters and how to do it December 2012

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For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.

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  • 1.Storytelling and Startups: Why it matters and how to do itDecember 2012

2. The History of Storytelling 3. Cave drawings that date back to 15,000 to 13,000 BC 4. There is a long, long history of storytellers 5. William Shakespeare 6. The Grimm Brothers 7. Steve Jobs: The best storyteller of his generation? 8. Why do Stories Work so Well?1. Theyre memorable2. Theyre inspiring3. Theyre shareable 9. But What Does StorytellingHave to do with Startups??? 10. Everything! 11. But Heres The Thing 12. Most Startups Arent Good Storytellers 13. Too Close to the Fire(aka No perspective) 14. Talk about product rather thatwhat consumers want to know 15. Wrong Toolset 16. Storytelling Has to Start From 17. And Be Part of a Startups Corporate DNA 18. How Come? 19. Win overStories are used to. family, friends Find andRaise recruit a Capitalco-founderAttract employees 20. Where Do You Start? 21. (aka Core Messaging) 22. What doyou do?What areWho needs the key it?benefits?How areyouunique? 23. .And WIIFM?Whats in it for me (the potential customer)? 24. (aka Where to tell your stories) 25. What are the target audiences?Where do Whos thethey hangcompetition?out? How dothey buy? 26. (aka Creating stories and where to tell them) 27. The bad.. 28. ..and the good. 29. The Keys to Telling Great StoriesThink story, notproduct orfeaturesPut Party yourself inwhere thethepartys audienceshappening shoesLook forsomethingdifferent or unique 30. Final WordsStorytelling is, by far, the most underrated skillin business 31. Thanks!www.markevans.ca@[email protected]://bit.ly/startupscanada