storytelling at museum siam
TRANSCRIPT
<digital> storytelling </digital>
Introduction
collection < storytelling > education with social interaction & co-creation
programme 1/13
<digital> storytelling </digital>
storytelling starts with asking questions or listening to questions from your audience
<digital> storytelling </digital>
• I'll tell you within 30 minutes why smartphones and tablets are so 5000 years ago…
make a bold promise
<digital> storytelling </digital> storytelling ≠ text
a lot of text but hardly any story, transfer, or social interaction.
How much time and attention does your visitor have?
<digital> storytelling </digital>
People learn in a different styles. Children even more than adults. Stories can bring exitement, can include their daily life, can involve them in the informal learning environment a museum has to offer…
Focus on Storytelling and Learning, why?
<digital> storytelling </digital> storytelling = text + context + narrator + …
collection education
=> storytelling
<digital> storytelling </digital>
dressed up for the next episode of the story
from facting to acting
<digital> storytelling </digital>
Do not lock yourself up in the museum… Take them out on the street, experience & celebrate
from words to walks
<digital> storytelling </digital>
why just listen and read stories? Try actually making and tasting of the 'story'
from reading to making
<digital> storytelling </digital>
why just watch a collection about manufacturing? Try actually designing and making of the 'story'
from reading to making
<digital> storytelling </digital> storytelling = questions, discoveries…
spice
power
trade
ship
<digital> storytelling </digital> relevancy, interdisciplinary
S t o r y t e l l i n g + c o - c r e a t i o n
Inside Outsidetrad
itio
n /
conf
irm
atio
n
meaning
unio
n /
nego
tiat
ion
sens
itiv
e is
sues
inte
rpre
tati
on
ambi
tio
n /
drea
ms
collection purpose education
exhibit
<digital> storytelling </digital>
S t o r y t e l l i n g + c o - c r e a t i o n
trad
itio
n
meaning
unio
n
sens
itiv
e is
sues
inte
rpre
tati
on
ambi
tio
n
assets co-created value needs
support
stories build relations
We (museum)
They (audience)
<digital> storytelling </digital> storytelling is 'now'
S t o r y t e l l i n g + c o - c r e a t i o n
trad
itio
n
meaning
unio
n
sens
itiv
e is
sues
inte
rpre
tati
on
ambi
tio
n
post-present present present-future
flow
History Horizon
<digital> storytelling </digital> significance
S t o r y t e l l i n g + c o - c r e a t i o n
trad
itio
n
meaning
unio
n
sens
itiv
e is
sues
inte
rpre
tati
on
ambi
tio
n
facts authenticity experience
purpose
truth drama
<digital> storytelling </digital> so, stories bridge
personal view perspective emotion context sensitive issues experience need ambition etc.
personal view perspective emotion context sensitive issues experience need ambition etc.
<digital> storytelling </digital>
Corporate storytelling Transmedia storytelling Travel stories & reviews Oral history Narrative exhibitions Interpretation & storylines Trans-situ storytelling
Types of storytelling ?
<digital> storytelling </digital>
• translates a bunch of information into key findings • rebuilds authenticity • reverses the conventional order of things • provides meaning instead of facts • sparks creativity, activates • appeals to visitors • re-connects the speaker with the spoken • helps with co-creation of narratives
how storytelling works, it's about: • master story patterns not finding panaceas for wrong
exhibitions • the activity of storytelling, not the story of an artefact • listening to the audience as much as being listened to
http://www.creatingthe21stcentury.org/intro7-why-story-now.html
What storytelling does
<digital> storytelling </digital>
• storytelling-narrative flow, • (the art of) copywriting • drama and tension (scenography), • body language, hand gestures, facial expressions • pictures (visual storytelling) • games • VR / AR • social media
• APPP: Activity, Public (Relations) + Participation, Purchase (no screens, create an app and a label)
• 5F: Fact, Fiction, Future, Fun, Fan->Friend->Family
http://www.creatingthe21stcentury.org/intro7-why-story-now.html
Storytelling tools
<digital> storytelling </digital>
1. put people first 2. focus on motivation 3. use stories as a means of transportation (of meaning,
questions, etc.) 4. use stories as bait 5. dear curators, no lectures please… 6. show the worst first 7. show passion : "What makes your heart sing?" 8. write a storyline / scenario 9. design the story arch 10. let people move 11. know the core story (of the museum) and the thread 12. practice & experiment a lot (and even more), dare to fail 13. ?
how to use storytelling #analogue
<digital> storytelling </digital>
Be concise "What difference does it make if you live in a pisturesque little outhouse surrounded by 300 feeble minded goats and youre faitthful dog…? The question is: can you write?"
Ernest Hemingway
Be imaginative "You have to try very hard not to imagine that the iron horse is a real creature. You hear it breathing when it rests, groaning when it has to leave, and yapping when it's under way… Along the track it jettisons its dung of burning coals and its urine of boiling water… "
Novelist Victor Hugo, describing a train
Be brief "I have made this letter longer than usual only because I have not had the time to make it shorter"
Blaise Pascal, 17th-century philosopher (Winston Churchill quoted him)
Be direct "I am hurt. A plague o'both your houses! I am sped."
Mercutio in Romeo and Juliet
Be curious, true, thoughtful, interested, generous… What do you think of our exhibition? Did it meet your expectations? Let's have a coffee and talk about it, we'd love to hear what you're interested in.
writing text for (digital) storytelling
<digital> storytelling </digital>
"drama is anticipation
mingled with uncertainty"
storytelling is drama
<digital> storytelling </digital>
Emotion
Creation
Senses richness
Focus
Repeat
Keep building
the art of involving
<digital> storytelling </digital> emotions and motivations
in search for the 'switch' in emotion networks / communities
<digital> storytelling </digital>
Expose / Look!
Rising action Climax Falling actionDenovement
writing stories: the story arch, the bold promise
<digital> storytelling </digital> telling history?
http://edtechteacher.org/8-steps-to-great-digital-storytelling-from-samantha-on-edudemic/
<digital> storytelling </digital>
http://www.slideshare.net/mungo13/writing-narratives?related=2
working on narrativity
<digital> storytelling </digital>
http://www.citejournal.org/vol10/iss1/languagearts/article3.cfm
telling history?
<digital> storytelling </digital>
www.slideshare.net/nightkitcheninteractive/is-it-working?qid=dc5a64dc-567e-49b9-b8a7-20bddcd10954&v=qf1&b=&from_search=4
from identity to storytelling
<digital> storytelling </digital>
Again, what is storytelling?
Storytelling is the social and cultural activity of sharing
stories, often with improvisation, theatrics, or embellishment.
Stories or narratives have been shared in every culture as a
means of entertainment, education, cultural preservation and
instilling moral values.
Crucial elements of stories and storytelling include plot,
characters and narrative point of view.
The term 'storytelling' is used in a narrow sense to refer
specifically to oral storytelling and also in a looser sense to
refer to techniques used in other media to unfold or disclose
the narrative of a story.
<digital> storytelling </digital>
- Stories can bridge the boundaries of time, they can connect the past, the present and the future
- Stories can enable us to find similarities between ourselves and others, real, virtual, imagined…
- Stories can confirm a truth that enhances our sense of who we are as human beings, to confirm stories of who we are (we all want confirmation that makes sense of our lives)
- Stories can let us care about - really emotional, intellectual, aesthetic - things that are valuable for us; there is no one you can't love, once you've heard their story
- ensure there is a constant directive, a road map, a route that includes the central theme
- give your audience not 4, but 2 + 2. Encourage the urge to finish the story, to help, to care, to fill in ...
- stories have to contain the most important ingredient: surprise
Summarized: the power of stories
<digital> storytelling </digital>
frankly, there isn't anyone you can not love, once you have heard her or his story
dare to compare
<digital> storytelling </digital>
• storytelling-narrative flow, • (the art of) copywriting • drama and tension (scenography), • body language, hand gestures, facial expressions • pictures (visual storytelling) • games • VR / AR • social media
• APPP: Activity, Public (Relations) + Participation, Purchase (create a label) • 5F: Fact, Fiction, Future, Fun, Fan->Friend->Family
Storytelling tools
1. put people first 2. focus on motivation 3. use stories as a means of transportation (of meaning, questions, etc.) 4. use stories as bait 5. dear curators, no lectures please… 6. show the worst first 7. show passion : "What makes your heart sing?" 8. write a storyline / scenario 9. design the story arch 10. let people move 11. know the core story (of the museum) and the thread 12. practice & experiment a lot (and even more), dare to fail 13. ?
<digital> storytelling </digital>
Presentation: 'The representation of VOC heritage in the Netherlands' Estrella Montien
programme 2
<digital> storytelling </digital>
storytelling - digital
- including mobile, apps, VR / AR and user generated
Let's have a look let's have a guess…
<digital> storytelling </digital> who are we looking for?
6
Think of: guiding principal / characteristics and perspective and focal point duration of narrative and time lapse interest and values, capacity, occasion and motivation multilayers in a personality context and situation mood and foreknowledge social interaction
<digital> storytelling </digital> Too much to talk about…
storytelling why how
narrativity
writing for digital media
crossmedia / transmedia communication
usability for education, exhibits, retail, communication, website
value for museum
audience city
science education…
?
your story participation
<digital> storytelling </digital>
digital?
It's about storytelling. Not about 'digital'. Like there is no such thing as telephone-storytelling or television-storytelling… Yet the internet, smartphones, television and many other media give us tools and opportunities to make storytelling even more engaging. Jackie Gerstein says: 'digital storytelling integrates meaningful stories with media,' and 'digital storytelling is a form of narrative expression that is crafted into a media production.'Jasper Visser defines 4 key elements in 'storytelling in a digital age':
1. Unexpectedness. 2. Public space (‘active communities’). 3. It is about the audience. 4. Create real life connections (combine virtual and
physical) I add two more elements 5. Genuineness and fun 6. Create meeting places, transfers conversations
<digital> storytelling </digital>
value exchange, value (co)creation
storytelling and value creation
<digital> storytelling </digital>
value exchange, value (co)creationWhy storytelling?
• do we have the capability of delivering this, according to our assets and our existing content?
• will it deliver on organisational priorities to grow revenue, reach and reputation?
• will users love it? (or people, as they’re commonly known).
users love it, it meets their needs
fits with the museum (core text/powersource)
grows revenue and reputation
YES! http://www.vam.ac.uk/blog/digital-media/thinking-small-how-small-changes-can-get-
big-results
<digital> storytelling </digital> how to tell?
<digital> storytelling </digital>
stra
tegy
stra
teg
y
strategy
vision beckoning power
imaginative + influencing draw attention / give direction
mission working power creating solutions + awareness problem solving / promise
relation recruiting power
connecting, behavioral change, participation
core text that defines the organization (Look:) (,because) (and so…)
the powersource
<digital> storytelling </digital>
engagement, higher aim, superusers
casus
crowdsourcing 'stories' means building relations
<digital> storytelling </digital>
mobile [ ]
web ://
broadcast )))
core text
museum { }
print "…"
App }*
info panel | |
game %%
video ~~~
• crossmedia means reaching out, get people interested, involve and activate them whith various media that together let your audience experience (and even co-create) the different layers and episodes of your 'core text' and derivated activities via diverse media & devices.
• the different parts interact via the various media channels and do not appear all at once. Which means there is no lineair, but a fragmented 'story'.
[ ]
}*
QR [ ]
~~~ ://
{ }
crossmedia structure
<digital> storytelling </digital> crossmedia / transmedia infrastructure
PoI
PoI
PoI
PoI
PoI
PoI
PoI
PoI
PoI
<digital> storytelling </digital> telling history? Connectivity
we're here
This is where it happens!
Think excentric! contribute to important issues, trends, networks, startups, dare to distinguish
<digital> storytelling </digital> use your imagination, experience, knowledge… and curiosity
http://jalopnik.com/5854568/amazing-pictures-of-an-outdoor-russian-car-museum/
<digital> storytelling </digital>
https://digitalstory.tools/?tools=vr
https://medium.com/hackastory-playgrounds/vr-storytelling-blog-2-how-to-make-your-story-relevant-to-vr-8eff988a465c#.igeza5yts
VR, AR… PR?
<digital> storytelling </digital>
what kind of media could the Polytech Museum use and why?
Your story: exhibition
imagine we could swipe the personal experience
<digital> storytelling </digital>
what kind of media could the Polytech Museum use and why?
Your story: knowledge
What do we know, how to inform about the future?
<digital> storytelling </digital> from loosing memories to remembrance
<digital> storytelling </digital> you choose, we show
<digital> storytelling </digital> discover, learn, play
<digital> storytelling </digital>
gestures instead of text, enjoy the story
digital + fysical
Cleveland Museum of Art, Gallery One
<digital> storytelling </digital> walking and discovering
<digital> storytelling </digital> defining and refining identity
defining and refining identity
<digital> storytelling </digital> personal + local
defining and refining identity
<digital> storytelling </digital>
defining and refining identity
personal + local
<digital> storytelling </digital>
defining and refining identity
personal + local
<digital> storytelling </digital> 6 x L
Loose
Listen
Like-wise
Learn (lifelong)
(L.A.T.) relations
be Loved Loyalty And Trust
<digital> storytelling </digital>
in search of van Gogh...
Who is telling / writing?
A museum must facilitate the
way the audience is
used to communicate…
<digital> storytelling </digital> Collecting and recollecting
maybe people expect to find hem here, nearby?
<digital> storytelling </digital> Rehearse, remix, recreate…
people may get involved in a playful way
<digital> storytelling </digital> Ask, invite, link, share…
adjust your way of writing: • make a long story short • be brief, imaginative, direct, concise, quick,
curious, dare to make mistakes, make it ‘more or less’ ready
• make it usefull: - headers and white spaces - (hyper) links - active form of writing
• understand your audience • define where to meet? (location + media) • how would you describe your relation with the
reader? Will it last? (make it sustainable, ask to engage, promote, share)
• do your best to inform, engage, entertain, activate
<digital> storytelling </digital>
1. Quality and Speed means Costs. 2. It’s never as easy as you think it will be. 3. Have a plan or outline for the whole project before you
begin. Know thematic elements as well as the look and feel of a project. And know when a project ‘ends’.
4. Set the stage so the audience knows what they are committing to structurally (their time and commitment) as well as the ‘story’ elements.
5. Everything in your transmedia story has a potential barrier to entry. For example, having to register to use the site, moving across platforms etc.
6. Everything is a balancing act, for example, between audience size, audience engagement, audience contribution, accessibility etc. Don’t make the bonus content — the music, the audio play, the game, and whatever else I devise — necessary to follow the story
7. Promote yourself. Your own networks aren’t enough. Go where your audience is, to forums and blogs and news sites and put your stuff in front of eyeballs.
Christy Dena
7 lessons about transmedia stories
Foster meetingplaces, transfer moments and conversations
<digital> storytelling </digital>
http://www.youtube.com/watch?v=61g72U9ZEsY&feature=PlayList&p=4482DCE2474A1653&playnext=1&playnext_from=PL&index=6
http://www.youtube.com/watch?v=Mn-vO1mi2eQ&feature=related
http://www.slideshare.net/jgerst1111/digital-storytelling-1303268
http://www.disappearingplaces.net/tags/
http://storiesforchange.net/
http://en.wikipedia.org/wiki/The_Truth_About_Marika
http://www.youtube.com/watch?v=iX_ZJkwvKR8
http://www.brooklynmuseum.org/opencollection/tag_game/start.php
http://blog.programmableweb.com/2009/04/01/hack-the-brooklyn-
Transmedia storytelling links
http://henryjenkins.org/
http://www.christydena.com/
<digital> storytelling </digital> the art of listening (to chairs)
<digital> storytelling </digital> dutch architecture: museum and AR stamps tell the stories
<digital> storytelling </digital> 3D reproduction and markers: smart replicas
<digital> storytelling </digital> literature on storytelling
1. http://feature.storyhunter.com/success_stories/ 2. http://www.musik-therapie.at/PederHill/Structure&Plot.htm 3. http://mw2015.museumsandtheweb.com/paper/the-museum-as-digital-storyteller-collaborative-participatory-
creation-of-interactive-digital-experiences/ 4. http://themuseumofthefuture.com/tag/storytelling/ 5. http://lib.ugent.be/fulltxt/RUG01/002/213/183/RUG01-002213183_2015_0001_AC.pdf 6. https://www.ecotourism.org/news/travel-storytelling-how-can-stories-help-destination-marketing 7. https://lirias.kuleuven.be/handle/123456789/260564 8. http://www.storytellingmatters.nl/personal-branding/item/en-dit-noemen-ze-dus-storytelling.html 9. http://www.uni-koeln.de/~ame02/pppn.htm 10. https://mymeedia.com/data/maxiculture/ed7993f6-e230-43e2-8dfd-b2045d8f7d3e.pdf 11. https://www.scribd.com/document/293911574/Telling-Tales 12. http://onlinelibrary.wiley.com/doi/10.1111/j.2151-6952.2001.tb00030.x/full 13. http://nimblejourneys.com/Cases/Bruner_J_LifeAsNarrative.pdf 14. http://www.learningandwork.wales/sites/niace_cy/files/document-downloads/Exploring%20the%20definition
%20of%20family%20learning%20FINAL_0.pdf 15. http://docplayer.net/8707269-A-guide-to-developing-effective-storytelling-programmes-for-museums.html 16. http://thenhier.ca/en/content/frykman-sue-glover-%E2%80%9Cstories-tell-narrative-tools-museum-education-
texts%E2%80%9D-2009 17. https://repository.nie.edu.sg/bitstream/10497/16178/1/Narrative%20Inquiry-22-2-226_a.pdf 18. https://thesis.eur.nl/pub/15197/ 19. http://network.icom.museum/fileadmin/user_upload/minisites/cidoc/ConferencePapers/2015/
CIDOC_Paper_K._Moortheeswari.pdf 20. http://www.storynet.org/resources/whatisstorytelling.html 21. https://www.rienner.com/title/Storytelling_Sociology_Narrative_as_Social_Inquiry 22. Freytag,G., Freytags’sTechnique of the Drama: An Exposion of Dramatic Composition of Art, Chicago: S.C.Griggs
& Company, 1894 23. McKinney, J., The Cambridge Introduction to Scenography. Oxon: Routlegde,2001 24. Alpen, Ernst van, “Exhibition as Narrative Work of Art” In Y. Hendeles, C. Dercon, en T. Weski ed., Partners.
(Munche: Haus der Kunst & Cologne, 2003) 25. Bal, Mieke, “Exhibition as Film” in: Sharon Macdonald en Paul Basu ed., Exhibition Experiments (London:
Backwell Publishing, 2007) 71-93 26. Hale J. S. Macleod, “Narrative landscapes”, L. Hourston Hanks en J. Hale ed., Museum Making: Narratives,
Architectures, Exhibitions London: Routledge, 2012 179-192
<digital> storytelling </digital> additional literature
1. http://www.theatlantic.com/technology/archive/2015/01/how-to-build-the-museum- of-the-future/384646/) 2. http://aam-us.org/resources/center-for-the-future-of-museums/projects-and-reports/trendswatch/
trendswatch2016 3. http://www.slideshare.net/Erfgoed/more-or-less-theo-meereboer 4. http://www.slideshare.net/MuseumNext/digital-engagement-in-culture-heritage-and- the-arts 5. http://www.vam.ac.uk/blog/digital-media/the-new-va-website-the-inside-story