storytelling & brand equity: when life gives you lemons · storytelling & brand equity:...
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Storytelling & Brand Equity:When Life Gives You Lemons
• Mikaila Ulmer• Me & The Bees
Lemonade
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N2331 Hot Products Pavilion
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• 80% of California crops are dependent on bees
• The almond crop is entirely dependent on bee pollination. Without bees,there would be no almonds.
• More than 80% of the world's almonds areproduced in California.
• Beekeepers in America reported that 42 %of their colonies died last year, this on topof a 30% reduction the year prior.
Local Impact
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FLAXSEEDLEMONS HONEY MINT GINGERPR ICKLYPEAR
BLACKTEA
Sustainableand fullyrecyclable glassbottles!
• Sweetened with Honey
• Five simple ingredients
• Four functional flavors
• “Clean Label”
• Providing a healthier beverage alternative
• 12% juice per bottle
• No High Fructose Corn Syrup
• We encourage everyone to…
“Buy a bottle save a bee”
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There’s always helpback at the hive
Lesson 1: Ask for help
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Lesson 2: Tell a great story
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#USEYOURLEMON
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Lesson #3 Have fun
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• 10% of profit go to organizationsworking hard to save the honeybees
− Healthy Hive Foundation
− Heifer International
− National Beekeepers Association
− Texas Beekeepers Associations
− Sustainable Food Center – Austin
− National Park Foundation
• “Buy a Bottle Save a Bee”
You can Bee Sweet and Bee Profitable