Janeen Speer director, talent

Ashley Dalziel recruiting manager, global retail + talent scouts

#intalent #intalent

Storytelling, evangelism, and behind the seams: establishing a social culture for effective talent branding

Cory Edwards head of social media center of excellence

Natalie Kessler head of talent branding

behind the seams lululemon’s secrets to the law of attraction

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agenda who we are our people our culture law of attraction

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a (very) brief

history Chip Wilson opened the first store on top of a yoga studio in Vancouver in March 1999.

lululemon became a public company in July 2007.

We now have 263 stores in the US, Canada, UK, Australia and New Zealand.

Since 2002 we have grown from 150 people to 7620. #intalent

#1 our people it starts with knowing who you really are

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our people Elevate the world from mediocrity to greatness –

through our people.

We train every person to create a vision for living a life they love with clear goals.

Our Practice of Leadership - everyone is responsible for leading self & others.

We bring our whole selves to work, and it

shows up in everything we do.

how we’ll thrive Leadership comes to life – We’ve created a workforce of people living inspiring lives.

Our people are more than a job description. Inspiration breeds more inspiration.

We share vision & goals and our whole selves with the world. Employee driven, rather than HR driven.

#intalent

Every day is different. Every day is a learning. Every day pushes me to a new personal best. Every day is spent in Wunder Unders and Down Dogs. If you don’t know what Wunder Unders are, please visit my friends at lululemon.com – be prepared to fall in love J If you’ve never experienced a Down Dog, send me a message and I’ll take you to yoga. I’m about people, leadership, FUN, community, connection, creativity and personal accountability. I’m in pursuit of crushing my goals and helping those around me do the same. I believe in sweating once a day, dancing at work and living a life where I get to be who I am 100% of the time. Want to know how this can be your life too? Read below…

“

” #intalent

#2 our culture #intalent

our culture We know who we are.!We don’t have a lot of rules, but we have operating principles.!Our people create the culture, everyday, in every interaction!Things change quickly. We stay flexible (yoga joke!).!

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how we’ll thrive We will continue to not take ourselves too seriously.!

Model fun as a core value at all levels in the company.!Continue to invest in self development to ensure our people are creating great lives.!

#intalent

what I don’t want

what I do want

Click here to access Lululemon’s goal

setting tool #intalent

#3 law of attraction everyone is a recruiter

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law of attraction We attract and retain entrepreneurs who are passionate about their communities, guests and

their team.

We create jobs that are big enough for people.

When we get whole people and culture right, the law of attraction is natural.!

#intalent

how we’ll thrive We’ll remain rigorous about attracting the best and

repelling the rest.

We hire people who want to be in our stores – at all levels across the company.

We’re not afraid of hiring people who are smarter than us.

Every employee is a leader and a brand ambassador.!

#intalent

Be clear about what your culture is (and isn’t) and allow candidates to CHOOSE you.

Your employer brand is created by all of your people, every day, in every interaction.

Engaged and happy people are your best recruiters and brand ambassadors.

#intalent

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Storytelling to Evangelism: Establishing a Social Culture for Effective Talent Branding Cory Edwards | Head of Social Media Center of Excellence | @coryedwards Natalie Kessler | Head of Talent Branding | @natkessler

Your average employee might be more socially relevant than your CEO

#intalent

Company’s CEO Company’s Employee Activist Consumer Academic Media Spokesperson

Trus

t

21%

32% 31%

24%

30% 27%

50%

37%

32%

26%

34% 36%

30%

17%

27%

31%

23% 25%

15%

21%

25% 23%

22% 21%

12%

21%

13%

19%

14% 16%

0%

10%

20%

30%

40%

50%

60%

Engagement Integrity Products & Services Purpose Operations Totals

Different stakeholders trusted on different topics

Think about different types of information you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and honest information about a company.

Adobe’s Social Shift Training

21 #intalent

Your employees make the difference

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Adobe’s Social Shift curriculum

•  Value of social media personally and professionally •  Roles you as an employee play in our social universe •  Basic guidelines and process •  Deep-dive of Adobe’s core social media principles

1st Gear: Building a solid foundation

•  Strategy and planning frameworks and guidelines

•  Rules of engagement and protocol

2st Gear: Developing your strategy

•  Select short modules based on your key business objectives

3rd Gear: Executing by business objective

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Activating your brand champions

A-Team Ambassador Program New Employee Success

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Show a holistic experience

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Power of employee evangelism

Set up for social success

Enable a social culture

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #intalent

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #intalent